Just ahead of VidCon, a conference designed for video makers, Adobe this morning unveiled Project Rush, an all-in-one cross-device video editing app that it plans to launch later this year.

Project Rush, unlike Adobe's existing Premiere Pro video editing software, is designed to be easy to learn and easy to use, similar to Apple's iMovie video editing software.

adobeprojectrush
It will use technology from Premiere Pro and After Effects, but with simplified editing, color, audio, and tilting tools for a more intuitive user experience.

Adobe plans to make Project Rush available on both desktop machines and mobile devices, making video editing accessible no matter which device you happen to be using at the time.

With Project Rush, all of your editing projects will be synced to the cloud automatically, and it will also integrate with Adobe Stock and offer editable Motion Graphics templates for quick customization options.

Direct sharing tools with one-click publishing will let Project Rush content be uploaded right to YouTube and other social networks.

While Project Rush will launch later this year, Adobe is offering customers a chance to beta test the software. You can sign up for a chance to be a part of the beta on Adobe's Project Rush website.

Project Rush will be previewed at VidCon this week, with a product demo available on June 23 at 11:00 a.m. in Room 260.

Tag: Adobe

Top Rated Comments

berrymetal Avatar
97 months ago
To be discontinued next year
Score: 9 Votes (Like | Disagree)
jfrancis04 Avatar
97 months ago
This sounds promising. Price will be interesting to see. Let's hope it's not another subscription model. Can't imagine they'd tie it to CC if it's meant to compete with iMovie.
Score: 2 Votes (Like | Disagree)
brianbobcat Avatar
97 months ago
Why don’t they fix the stability and bugs in CC first before rolling out a new, sure-to-be, subscription app?

If you need an all-in-one editing app, it already exists and is called Final Cut Pro X. I use t whenever I can and enjoy it a lot more than Premiere.
Score: 2 Votes (Like | Disagree)
v3rlon Avatar
97 months ago
I’d like to know about the many missing features as well...
I'm not worried about those missing features. FCPX just goes right on working for me. My monthly subscription is up to, lets see here....after taxes and miscellaneous fees $0. Perfect. And login server issues haven't been a problem since - ever because FCP doesn't use them.

Yeah, I can manage.
Score: 1 Votes (Like | Disagree)
linuxcooldude Avatar
97 months ago
For this to work for Adobe, I think they need to offer this for free. Apples iMovie is essentially comes with its hardware. Since Adobe has no platform of its own to get widely adopted offer it for free on all platforms. Once it has a wide adoption rate will allow vertical integration with its other software products such as Premiere Elements and Premiere Pro.
Score: 1 Votes (Like | Disagree)
deannnnn Avatar
97 months ago
Why don’t they fix the stability and bugs in CC first before rolling out a new, sure-to-be, subscription app?

If you need an all-in-one editing app, it already exists and is called Final Cut Pro X. I use t whenever I can and enjoy it a lot more than Premiere.
Most professionals still can't use Final Cut Pro X, but even if that wasn't true, a non-linear editing system is about preference. Your opinions might differ from others. Your logic is that Adobe should shut down an entire project because brianbobcat likes to use FCP?
Score: 1 Votes (Like | Disagree)

Popular Stories

hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Apple Foldable Thumb

Foldable iPhone to Debut These Two Breakthrough Features

Wednesday November 19, 2025 7:26 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're officially less than one week away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these...
Low Cost MacBook Feature A18 Pro

Report: Low-Cost iPhone, iPad, MacBook Coming Early 2026

Friday November 21, 2025 2:26 am PST by
Apple is planning to release new entry-level models across its iPhone, iPad, and Mac categories early next year, with an all-new affordable MacBook the most notable addition to the lineup. According to a new research report by Jeff Pu of GF Securities seen by MacRumors, Apple will launch the iPhone 17e – its second iteration of the "e" line – in the spring, likely along with a...