Apple has shared an ad on its main YouTube channel this morning to promote the iPhone X's Animoji feature ahead of Monday's WWDC keynote, which starts at 10.00 a.m. Pacific Time.

Titled "Animoji: Taxi Driver", the one-minute short features three Animoji faces singing along to the track "Citizen Kane" by Korean band HYUKOH.


Bear Face Animoji takes the lead role in the lip synced song, with backing vocals provided by Chicken and Dragon Face, as the disembodied trio travel through a neon-soaked Hong Kong cityscape.

The ad was originally uploaded to Apple's Korean YouTube channel on May 21, but the fact that Apple has chosen to share the video over its international YouTube channel just before WWDC kicks off clearly anticipates one of the new features in iOS 12 that is expected to be previewed at today's keynote.

Apple is said to be planning additional updates to Animoji in iOS 12, with rumors suggesting Apple will add more new characters. Apple is also said to be planning an overhauled Animoji interface and Animoji integration in FaceTime, which would allow users to use Animoji characters during FaceTime calls, perhaps in a karaoke context.

Apple has pulled some features from iOS 12 to focus more attention on performance improvements, bug fixes, and quality, but other features are still expected to debut in iOS 12, and could include multi-person support for AR games, improvements to Do Not Disturb, and more.

MacRumors will be in attendance at the keynote, with live coverage of the event beginning shortly after 8:00 a.m. Pacific Time. Stay tuned to MacRumors.com and our @MacRumorsLive account on Twitter. We've also put together a short guide explaining all the ways you can watch Apple's WWDC18 Keynote live on your devices.

Related Forum: iPhone

Top Rated Comments

autrefois Avatar
61 months ago
Spoiler alert: Tim Cook will not take the stage. His presentation will be done entirely from a remote location via Animoji.
Score: 12 Votes (Like | Disagree)
scotty321 Avatar
61 months ago
This is so embarrassing for Apple on soooo many different levels. They really need to stop doing things like this.
Score: 12 Votes (Like | Disagree)
flyinmac Avatar
61 months ago
I guess this tells us what to expect as “major” features and improvements.
Score: 10 Votes (Like | Disagree)
jsmith189 Avatar
61 months ago
Incoming posts about how Apple is wasting time on useless things like Animoji when their whole OS is broken, like every single Apple employee works exclusively on these projects.
Score: 10 Votes (Like | Disagree)
Lone Deranger Avatar
61 months ago
Fact: Everytime Apple releases a new Ani/Emoji, somewhere in the world a Mac Pro dies.
Score: 7 Votes (Like | Disagree)
redbeard331 Avatar
61 months ago
Wtf is that? If all we get is stupid new Animoji and some big fixes I’m gonna be pissed.
Score: 4 Votes (Like | Disagree)

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