After a slow rollout began in March, Pandora today announced that all Premium tier subscribers can now access their own personalized music playlists. Similar to Apple Music and Spotify, Pandora's selection of playlists personally curate a specific collection of tracks, but Pandora focuses on moods, activities, and genres (via TechCrunch).

For example, Pandora can create "Your Energy Soundtrack," "Your Happy Soundtrack," "Your Rainy Day Soundtrack," "Your R&B Soundtrack," and more, with about 25 songs each. As a comparison, Apple Music's personal curation focuses on New Music Mix, Chill Mix, and Favorites Mix, offering songs aimed at introducing you to new artists, serving up relaxing tunes, and generating a collection of what the service decides are your favorite tracks.

pandora playlist collage

Image via TechCrunch

Pandora Premium users can send links to their friends (even if they're on the free tier) as a way to share their personalized playlists. The free tier users will have to watch a video ad to listen to the playlist and test out other paid features as well -- an ability Pandora debuted last December.

In regards to how the app curates the playlists, Pandora says it uses its "Music Genome" and machine learning algorithms to continously determine what music you listen to most often. Combined with human curators, Pandora then gathers songs into the new "Soundtrack" playlists to "perfect the lists and update them, as needed."

Apple Music updates its Mixes on specific days every week, but Pandora's offering appears to be a bit more nebulous. During the rollout phase of the feature, the app was creating "up to four new playlists" for each user every week, and it would continue until it "maxed out" the user's playlist categories. TechCrunch explains further: "This "max" is not a flat number, but varies by user. For example, someone who listens to a lot of different types of music may continue getting new playlists for weeks."

Pandora is offering the stable of personalized playlists as a way to entice its free users to upgrade to Pandora Premium, which runs for $9.99/month. Originally a live radio streaming service only, Pandora launched Premium in 2017 to compete with Apple Music and Spotify, combining its existing radio features into an on-demand music streaming service.

Moving forward, Pandora is planning to release more playlist categories and themes in the coming months. Pandora chief performance officer Chris Phillips says, "This is the beginning of a whole suite of themed playlists that we will automatically build and tailor to each Premium user. In the coming months, we'll be rolling out more even more themes for you to unlock."

Pandora Music is available to download on iOS [Direct Link] and Android for free.

Top Rated Comments

mattjcline Avatar
79 months ago
Where can I get it for $9.99? As far as I can see, it's $12.99.
It's $9.99 if you subscribe through the website ('https://www.pandora.com/').
Apple adds a surcharge for in-app subscription and that cost is passed on to the consumer if you're in-app.
Score: 1 Votes (Like | Disagree)

Popular Stories

new best buy blue

Best Buy's Memorial Day Sale Has Record Low Prices on iPads, MacBooks, and Much More

Friday May 24, 2024 7:12 am PDT by
Best Buy today kicked off its Memorial Day weekend sale, and it has some of the best prices we've tracked in weeks on iPads and MacBooks. Specifically, you'll find record low prices on the 5th generation iPad Air, iPad mini 6, M2 MacBook Air, and M3 MacBook Pro. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment,...
macOS 15 Feature

macOS 15 System Settings to Get Design Overhaul

Thursday May 23, 2024 12:51 pm PDT by
With the macOS 15 update that is set to debut at WWDC in June, Apple plans to rearrange "menus and app UIs," according to a report from AppleInsider. The System Settings app, which was last updated with macOS Ventura, will get one of the biggest updates. With macOS Ventura, Apple renamed the System Preferences app to System Settings, introducing a design similar to the Settings app on the...
6chatgpt mac app

5 Reasons to Use OpenAI's ChatGPT App for Mac

Thursday May 23, 2024 6:07 am PDT by
On May 13, OpenAI during its Spring Update announced that it would be releasing a desktop ChatGPT app for the Mac in the "coming weeks," and said that ahead of a wider launch it had started rolling out the app to some ChatGPT Plus subscribers. Subscribe to the MacRumors YouTube channel for more videos. After testing the app for a few days, we thought it was worth sharing some reasons why...
iOS 17

Apple Sheds More Light on iOS 17.5 Bug That Resurfaced Deleted Photos

Friday May 24, 2024 2:36 am PDT by
Last week, some iPhone users reported that Apple's iOS 17.5 update had introduced a bug that caused old photos that were deleted to reappear in the Photos app. Apple quickly released an iOS 17.5.1 update to fix the issue, but for many users, its explanation of "database corruption" in the release notes was all too brief, and did little to allay concerns about the privacy of their data. Apple ...