HTC Shares Teaser for New Phone That Inexplicably Features iPhone 6 Parts [Updated]

HTC today sent out emails and updated its website with a teaser image for an upcoming event that will see the launch of its next flagship device.

The image in question features smartphone components overlaid with a date, and given that HTC is teasing a new smartphone, it would be logical to assume these are HTC components, but as AnandTech points out, HTC's image features iPhone 6 parts.

HTC's teaser image

It is not clear why HTC is teasing its next-generation smartphone with components from an Apple device that's four years old rather than the upcoming device or at least an HTC smartphone, but it's an embarrassing mistake for the company to make.

iPhone 6 components, via iFixit

HTC's May 23 event will likely see the debut of the HTC U12, the successor to the HTC U11.

Update: HTC told CNET that it intentionally used parts from other smartphones to represent the "jumble" of parts that HTC competitors "inelegantly cram into their phones."
"We're glad people are studying our teaser so closely. The fact people have noticed parts from different phone models is exactly right - they represent the jumble of parts (specs) that our competitors inelegantly cram into their phones, while the space in the middle outlining HTC's next phone represents 'a phone that is more than the sum of its specs.'

To be clear, none of the parts illustrated in the teaser came from the phone we're announcing May 23rd; people will have to tune in to htc.com that day to find out more..."


Tag: HTC


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13 months ago
Oh god, the response from HTCs marketing is absolutely RICH. “Inelegantly cram,” is how I would describe HTC (or Samsung) engineering. I can’t think of a single person who opens up an iPhone X and says that the internal layout is anything but elegant and precise.
Rating: 26 Votes
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13 months ago
When you have to explain your marketing you’re doing it wrong.
Rating: 17 Votes
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13 months ago
Lazy marketing
Rating: 16 Votes
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13 months ago
Is their CEO for effing real? Inelegantly? Let me tell you something...iPhones are a pleasure to service and repair. Changing a battery or charging port or screen are easily done by a professional or even a gutsy user. HTC devices are beautiful on the outside, but they’re a jumbled mess of an abomination on the inside. Try changing the battery on the HTC M10 without destroying the LCD. Even Samsung phones are pretty elegant on the inside. HTC’s are nightmare phones for any repair technician. What a frickin joke.
Rating: 13 Votes
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13 months ago
So is HTC going to make a foldable phone like the iPhone 6?

#Courage

Rating: 12 Votes
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13 months ago
This is brilliant. Quietly Brilliant. HTC is on every tech page now because of this picture. They even have two pages of Replys on MacRumors. MAC. RUMORS.
Rating: 11 Votes
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13 months ago
Great advertising. I had no idea HTC had a new phone coming out, but now I do. It worked.
Rating: 9 Votes
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13 months ago
Now we know what happens to an iPhone 6 after a customer recycles it. Awesome collaboration between Apple and HTC to save these parts from a landfill.
Rating: 7 Votes
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13 months ago
It's brilliant! How else were they going to get macrumors to announce the release date of an HTC phone on the front page?

It's pretty good marketing. Hopefully the phone is any good.
Rating: 7 Votes
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13 months ago
No one who has seen the inside of an iPhone 6 or any iPhone, would call the internal design inelegant. That’s laughable.
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So is HTC going to make a foldable phone like the iPhone 6?

#Courage

#Lame
Rating: 6 Votes
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