HTC today sent out emails and updated its website with a teaser image for an upcoming event that will see the launch of its next flagship device.

The image in question features smartphone components overlaid with a date, and given that HTC is teasing a new smartphone, it would be logical to assume these are HTC components, but as AnandTech points out, HTC's image features iPhone 6 parts.

htcteaserimage

HTC's teaser image

It is not clear why HTC is teasing its next-generation smartphone with components from an Apple device that's four years old rather than the upcoming device or at least an HTC smartphone, but it's an embarrassing mistake for the company to make.

ifixitiphone6components

iPhone 6 components, via iFixit

HTC's May 23 event will likely see the debut of the HTC U12, the successor to the HTC U11.

Update: HTC told CNET that it intentionally used parts from other smartphones to represent the "jumble" of parts that HTC competitors "inelegantly cram into their phones."

"We're glad people are studying our teaser so closely. The fact people have noticed parts from different phone models is exactly right - they represent the jumble of parts (specs) that our competitors inelegantly cram into their phones, while the space in the middle outlining HTC's next phone represents 'a phone that is more than the sum of its specs.'

To be clear, none of the parts illustrated in the teaser came from the phone we're announcing May 23rd; people will have to tune in to htc.com that day to find out more..."

Tag: HTC

Top Rated Comments

Millah Avatar
86 months ago
Oh god, the response from HTCs marketing is absolutely RICH. “Inelegantly cram,” is how I would describe HTC (or Samsung) engineering. I can’t think of a single person who opens up an iPhone X and says that the internal layout is anything but elegant and precise.
Score: 26 Votes (Like | Disagree)
WiseAJ Avatar
86 months ago
When you have to explain your marketing you’re doing it wrong.
Score: 17 Votes (Like | Disagree)
826317 Avatar
86 months ago
Lazy marketing
Score: 16 Votes (Like | Disagree)
WarHeadz Avatar
86 months ago
Is their CEO for effing real? Inelegantly? Let me tell you something...iPhones are a pleasure to service and repair. Changing a battery or charging port or screen are easily done by a professional or even a gutsy user. HTC devices are beautiful on the outside, but they’re a jumbled mess of an abomination on the inside. Try changing the battery on the HTC M10 without destroying the LCD. Even Samsung phones are pretty elegant on the inside. HTC’s are nightmare phones for any repair technician. What a frickin joke.
Score: 13 Votes (Like | Disagree)
1050792 Avatar
86 months ago
So is HTC going to make a foldable phone like the iPhone 6?

#Courage

Attachment Image
Score: 12 Votes (Like | Disagree)
iMando Avatar
86 months ago
This is brilliant. Quietly Brilliant. HTC is on every tech page now because of this picture. They even have two pages of Replys on MacRumors. MAC. RUMORS.
Score: 11 Votes (Like | Disagree)

Popular Stories

New Things Your iPhone Can Do in iOS 18

18 New Things Your iPhone Can Do in iOS 18.2

Wednesday November 27, 2024 5:05 am PST by
Apple is set to release iOS 18.2 in early December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as...
iphone 16 pro models 1

12 Reasons to Wait for Next Year's iPhone 17

Friday November 29, 2024 5:17 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
Whatsapp Feature

WhatsApp to Drop Support for These iPhones Starting May 2025

Monday December 2, 2024 2:57 am PST by
WhatsApp is set to end support for iOS versions older than iOS 15.1 from May next year, removing the chat platform's compatibility with several iPhone models in the process. From May 5, 2025, WhatsApp will no longer be compatible with iPhone 5s, iPhone 6, and iPhone 6 Plus models. Users with those devices won't be able to access the encrypted chat service after the specified date unless they ...
iPhone 17 Pro Dual Tone Rectangle Feature 1

iPhone 17 Pro Already Rumored to Have These 8 New Features

Wednesday November 27, 2024 12:19 pm PST by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch for 10 more months, there are already plenty of rumors about the devices. An imaginative iPhone 17 Pro concept based on rumors Below, we recap key changes rumored for the iPhone 17 Pro models so far: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro ...
Apple AI Command Center Concept Mock 3

Apple Expected to Launch This All-New Device Next Year

Wednesday November 27, 2024 1:05 pm PST by
Apple is expected to kick off 2025 by launching an all-new smart home hub, also referred to as a "command center," as early as March. The hub is expected to feature around a six-inch display that can be attached to a tabletop base with a speaker, or mounted on a wall. The device is said to run a new "homeOS" operating system with a customizable widget-focused home screen, and it is expected...
maxresdefault

The MacRumors Show: iPhone 17 Designs Revealed!

Friday November 29, 2024 9:34 am PST by
On this week's episode of The MacRumors Show, we discuss the recently leaked design of the iPhone 17 "Air" and iPhone 17 Pro. Subscribe to The MacRumors Show YouTube channel for more videos Earlier this week, a report from The Information's Wayne Ma revealed that the iPhone 17 Air will have a thickness of between 5mm and 6mm, which would make it the thinnest iPhone ever. In comparison, iPhone ...
airpods pro 2 gradient

AirPods Pro 3 Expected Next Year: Here's What We Know

Thursday November 28, 2024 3:30 am PST by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as...
Cyber Monday Deals Feature 2022

Apple Cyber Week Deals Available Now: AirPods, iPads, and More

Sunday December 1, 2024 7:52 am PST by
Although Black Friday has ended, Cyber Week is here and you can find great deals on numerous Apple devices right now. This includes big savings on AirPods, Apple Watch, MacBook Air, iPad, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...