Apple CEO Tim Cook this morning tweeted out congratulations to People en Español, a Spanish-language magazine which has an issue coming out covering the 50 most beautiful people of 2018. The issue's cover and other individual shots were captured using Apple's iPhone X, as Cook pointed out in his tweet.

people mag iphone x 1

Images via People en Español
The June issue includes actors and singers like Demi Lovato, Ricky Martin, Maluma, Maite Perroni, J Balvin, Jonn Leguizamo, and Geraldine Bazán. People en Español's list mostly focuses on Latino stars from film, television, music, sports, and politics.

Apple and Tim Cook typically share when the iPhone is used to capture images for magazine covers and other media, like last September when TIME Magazine exclusively used the iPhone's camera for its "Firsts: Women Who Are Changing The World" photo shoot. More recently, Cook posted a series of images taken during Holi festivities in India, captured by photographers Prashanth Viswanathan, Amit Mehra, and Ashish Parmar all using the iPhone X.

people mag iphone x 2
In an effort to reach a wider audience for its "Shot on iPhone" campaign, Apple last August finally joined Instagram. The @Apple account posts videos, user-submitted photos, and shares Stories all taken on an iPhone.

Related Forum: iPhone

Top Rated Comments

itsmilo Avatar
45 months ago
Why is the guy praying?
Thats the „hot latino“ move and not necessarily related to praying
Score: 1 Votes (Like | Disagree)
Wash08 Avatar
45 months ago
Actually it did not...
Score: 1 Votes (Like | Disagree)
LiveM Avatar
45 months ago
The only thing an iPhone X should have been used for is to call a camera hire company. That cover is atrocious.
Score: 1 Votes (Like | Disagree)
Wash08 Avatar
45 months ago
I am curious did they use portrait mode to blur our the warehouse walls in the background a bit? Or did they have to use Photoshop?
Most likely they used photoshop to do a lot of the post on the pictures.
Score: 1 Votes (Like | Disagree)
now i see it Avatar
45 months ago
There's zero reason to shoot paying jobs with an iPhone (if you're a professional photographer) and magazines don't hire nobodys to shoot their cover. The photographer who shot this cover definitely owns a much higher quality camera - but shot this cover on iPhone for one reason only: Publicity stunt.

Looks fine enough. In a studio setting with controlled light & filled shadows, most any current smartphone can create a pretty good image- especially after going through photoshop.

But there's a reason that a single Hasselblad lens (lens only) costs $3000 and up.
Score: 1 Votes (Like | Disagree)

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