The discount will be applied automatically in the checkout process, and will last through May 13, 2018 at 11:59 p.m. EST. The flower shop's Gift Collection includes floral collections, popcorn tins, tea and fruit baskets, and more bundles ranging in price from $25 to over $100. Many of the arrangements support same-day delivery by local florists.
The Mother's Day promotion encourages customers to shop for their moms at retail stores like Saks Fifth Avenue, Macy's, and Lululemon, where Apple Pay is supported. Within apps, Apple says that Etsy, Soothe, and Print Studio make it "even easier to show Mom you love her" with unique gift options.
Apple has been consistently launching promos for Apple Pay users this year, last week focusing on furniture savings with Hayneedle. Prior to that, partners included McDonald's, Adidas, Hotwire, Fanatics, Grubhub, Seamless, TouchTunes, Fandango, and more.