Quick Takes: Apple Pencil 2 Wishlist, Apple's R&D Spending is Surging

In addition to our standalone articles covering the latest Apple news and rumors at MacRumors, this Quick Takes column provides a bite-sized recap of other headlines about Apple and its competitors on weekdays.

Friday, March 16

Highlights

1. Apple Pencil 2 wishlist: iMore's Serenity Caldwell offers some good suggestions for a next-generation Apple Pencil, including integration of Apple's W1 or W2 chips for improved pairing, haptic feedback, wireless charging, and multiple nib options both for improved friction and design.

apple pencil
Commentary: Apple today invited the media to an education-focused event on March 27 at Lane Tech College Prep High School in Chicago. The artwork for the invite suggests the Apple Pencil could be one focus of the event, with the possibility of both a new version and support added for the 9.7-inch iPad.

2. An Apple R&D bonanza: Above Avalon's Neil Cybart notes that Apple is on track to spend $14 billion on research and development in its 2018 fiscal year, nearly double the amount it spent on R&D just four years ago. $14 billion would also be more than the amount Apple spent on R&D from 1998 to 2011 combined.

My theory on the dramatic rise in Apple R&D expenditures is that management is becoming more ambitious. Apple's future is found in new industries. Just as Apple moved from desktops/laptops to personal music players, smartphones, and watches, the company will need to enter new industries to remain relevant. This is not a company that is holding onto the iPhone as tight as possible for fear of change. Apple management is investigating new ideas and processes in order to support future moves into new industries.

Commentary: Apple's dramatic increase in R&D spending likely signals the company's interest in a number of new areas. Cybart believes that two new items on Apple's roadmap that are driving the recent surge in expenditures include augmented reality glasses and a Netflix-like streaming video service.

3. French cosmetics company L'Oréal acquires ModiFace, a Toronto-based startup that developed augmented reality innovations allowing customers to try on cosmetics using its mobile apps or in-store smart mirrors.


Commentary: ModiFace has iPhone and iPad apps for simulating new photo-realistic hair colors, eye colors, cosmetics, teeth whitening, and more. Ahead of the public release of iOS 11, the company also shared an ARKit demo showcasing a lipstick previewer and virtual beauty gallery in a cosmetics store.

Other Links

For more Apple news and rumors coverage, visit our Front Page, Mac Blog, and iOS Blog. Also visit our forums to join in the discussion.

Related Forum: iPad Accessories

Popular Stories

iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Tuesday May 21, 2024 7:29 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
6chatgpt mac app

5 Reasons to Use OpenAI's ChatGPT App for Mac

Thursday May 23, 2024 6:07 am PDT by
On May 13, OpenAI during its Spring Update announced that it would be releasing a desktop ChatGPT app for the Mac in the "coming weeks," and said that ahead of a wider launch it had started rolling out the app to some ChatGPT Plus subscribers. Subscribe to the MacRumors YouTube channel for more videos. After testing the app for a few days, we thought it was worth sharing some reasons why...
macOS 15 Feature

macOS 15 System Settings to Get Design Overhaul

Thursday May 23, 2024 12:51 pm PDT by
With the macOS 15 update that is set to debut at WWDC in June, Apple plans to rearrange "menus and app UIs," according to a report from AppleInsider. The System Settings app, which was last updated with macOS Ventura, will get one of the biggest updates. With macOS Ventura, Apple renamed the System Preferences app to System Settings, introducing a design similar to the Settings app on the...
new best buy blue

Best Buy's Memorial Day Sale Has Record Low Prices on iPads, MacBooks, and Much More

Friday May 24, 2024 7:12 am PDT by
Best Buy today kicked off its Memorial Day weekend sale, and it has some of the best prices we've tracked in weeks on iPads and MacBooks. Specifically, you'll find record low prices on the 5th generation iPad Air, iPad mini 6, M2 MacBook Air, and M3 MacBook Pro. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment,...

Top Rated Comments

asdavis10 Avatar
81 months ago
Apple Pencil 2 wishlist: The end/cap to act as an eraser.
Score: 15 Votes (Like | Disagree)
jonnyo Avatar
81 months ago
Is anyone at Apple paying attention to the ROI on this? They may be spending twice as much as four years ago, but I'm certainly not feeling that in the products that I purchase. I wish that weren't the case...
Score: 15 Votes (Like | Disagree)
critter13 Avatar
81 months ago
thats a lot of money to be spent on developing the new mac mini, it must be amazing :rolleyes:
Score: 10 Votes (Like | Disagree)
TheRealTVGuy Avatar
81 months ago
" ...the company will need to enter new industries to remain relevant."

You mean relevant to investors looking for big returns and a high performing stock. Not necessarily the same thing as a company that provides the best and most integrated hardware/software experience or insanely great products. :rolleyes:
Score: 9 Votes (Like | Disagree)
volfreak Avatar
81 months ago
My R&D wishlist would be to do something about health records to where we don't have to fill out the same paper every time we go to the dr, the dentist, the whatever. Provide a way to secure my medical information and take it with me. Have it on my phone. So, when I go to the dr, dentist, etc. I provide them access to my records and they can update their records with mine. When I'm done, I have my updates provided to me. Develop a common interface for all these disparate systems; create a standard.
Score: 5 Votes (Like | Disagree)
Regime2008 Avatar
81 months ago
Maybe spend some R&D moolah on fixing iOS bugs.
Score: 4 Votes (Like | Disagree)