In addition to our standalone articles covering the latest Apple news and rumors at MacRumors, this Quick Takes column provides a bite-sized recap of other headlines about Apple and its competitors on weekdays.
Friday, March 16
Highlights
1. Apple Pencil 2 wishlist: iMore's Serenity Caldwell offers some good suggestions for a next-generation Apple Pencil, including integration of Apple's W1 or W2 chips for improved pairing, haptic feedback, wireless charging, and multiple nib options both for improved friction and design.
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Commentary: Apple today invited the media to an education-focused event on March 27 at Lane Tech College Prep High School in Chicago. The artwork for the invite suggests the Apple Pencil could be one focus of the event, with the possibility of both a new version and support added for the 9.7-inch iPad.
2. An Apple R&D bonanza: Above Avalon's Neil Cybart notes that Apple is on track to spend $14 billion on research and development in its 2018 fiscal year, nearly double the amount it spent on R&D just four years ago. $14 billion would also be more than the amount Apple spent on R&D from 1998 to 2011 combined.
My theory on the dramatic rise in Apple R&D expenditures is that management is becoming more ambitious. Apple's future is found in new industries. Just as Apple moved from desktops/laptops to personal music players, smartphones, and watches, the company will need to enter new industries to remain relevant. This is not a company that is holding onto the iPhone as tight as possible for fear of change. Apple management is investigating new ideas and processes in order to support future moves into new industries.
Commentary: Apple's dramatic increase in R&D spending likely signals the company's interest in a number of new areas. Cybart believes that two new items on Apple's roadmap that are driving the recent surge in expenditures include augmented reality glasses and a Netflix-like streaming video service.
3. French cosmetics company L'Oréal acquires ModiFace, a Toronto-based startup that developed augmented reality innovations allowing customers to try on cosmetics using its mobile apps or in-store smart mirrors.
Commentary: ModiFace has iPhone and iPad apps for simulating new photo-realistic hair colors, eye colors, cosmetics, teeth whitening, and more. Ahead of the public release of iOS 11, the company also shared an ARKit demo showcasing a lipstick previewer and virtual beauty gallery in a cosmetics store.
Other Links
- Pokémon GO announced it will soon begin rolling out support for account linking with Facebook
- Linksys app is now optimized for iPhone X display
- Fortnite doesn't load on jailbroken iOS devices
- Microsoft Edge is now available in beta on iPad via Apple's TestFlight app for Windows Insider program members
For more Apple news and rumors coverage, visit our Front Page, Mac Blog, and iOS Blog. Also visit our forums to join in the discussion.
Top Rated Comments
(View all)You mean relevant to investors looking for big returns and a high performing stock. Not necessarily the same thing as a company that provides the best and most integrated hardware/software experience or insanely great products. :rolleyes: