Google has announced that its previously Android-only Google Lens feature is now rolling out to iOS users who have the Google Photos app installed.

First unveiled last year at the Google I/O 2017 conference, Google Lens uses the company's image recognition and machine learning algorithms to identify the subjects of photos and videos and present additional helpful actions and information to the user.

google lens
For example, if you take a picture of a business card, Google Lens will offer to save the phone number or address to one of your contacts. Similarly, taking a photo of a book, landmark, building, painting, plant or animal can throw up an option to view more details about the picture's subject.

A few things to note: Currently Google Lens only works if your device's language is set to English, and you're running the latest version (3.15) of Google Photos. You can check what version you're running in the app's settings – tap the cog icon and select "About Google Photos" in the menu. Also note that your Google Lens activity is saved to your Google Account if you have Web & App Activity turned on.


If you still don't see the Google Lens icon when viewing individual photos or videos, it's likely the feature hasn't reached your region yet. Google says the update is being released in batches and all devices should receive it soon.

Google Photos is a free download for iPhone and iPad available on the App Store. [Direct Link]

Top Rated Comments

Zadigre Avatar
101 months ago
OR I can avoid dealing the issue and not use Google.
or you can avoid using the Internet all-together... since your are basically "the product" everywhere you go.
Score: 5 Votes (Like | Disagree)
69Mustang Avatar
101 months ago
that's not what the TOS you quoted states, its not a boilerplate release to allow them to archive or make copies. Your quote states very plainly that you give google complete and full rights to your image to do anything and use your image without any further consent or notification.


[doublepost=1521207835][/doublepost]Its my images and I choose to not let google use, alter, copy, adapt, publish or display my images. Others do, and that's their choice but for me, I prefer protecting my rights and my images.
Respectfully, please re-read my comment. The archiving was an example, just as the displaying in different formats was an example. So was displaying on different devices. None were meant to be all encompassing.

More importantly, did you not read where I stated the language was not even from Google. It's from Apple. I even included the link. My point is you're not protecting anything. You're giving Apple the exact same permissions. If you use FB, you're giving those permissions to them. Pretty much any photo service you use has that exact same language.
Score: 4 Votes (Like | Disagree)
5105973 Avatar
101 months ago
that's not what the TOS you quoted states, its not a boilerplate release to allow them to archive or make copies. Your quote states very plainly that you give google complete and full rights to your image to do anything and use your image without any further consent or notification.


[doublepost=1521207835][/doublepost]Its my images and I choose to not let google use, alter, copy, adapt, publish or display my images. Others do, and that's their choice but for me, I prefer protecting my rights and my images.
Whoa, I think @69Mustang just said he actually got that quote from Apple. :eek:

Edit to add that I just clicked the link provided and yes it’s right there where he said it is.
Score: 3 Votes (Like | Disagree)
maflynn Avatar
101 months ago
I'm still not a fan of Google's services. You give them the right to use your images as they see fit, and that's something I'm not willing to accept.

Again, when the service is free, you are the product.
Score: 3 Votes (Like | Disagree)
maflynn Avatar
101 months ago
You can always fix that issue by paying for GSuite ('https://gsuite.google.com/pricing.html?tab_activeEl=tabset-companies'). Then you're protected by their business license which is a lot more restricted than their personal license.

If you don't want to be the product, Google lets you pay.
OR I can avoid dealing the issue and not use Google.
Score: 3 Votes (Like | Disagree)
maflynn Avatar
101 months ago
Respectfully, please re-read my comment. The archiving was an example, just as the displaying in different formats was an example. So was displaying on different devices. None were meant to be all encompassing.
Fair enough, I admit, I was mistaken, when you mentioned you referenced the google TOS but used Apple's.
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
Sad Siri Feature

Apple AI Chief John Giannandrea Retiring After Siri Delays

Monday December 1, 2025 2:16 pm PST by
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today. Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
Netflix Smaller 4

Netflix Kills Casting From Its Mobile App to Most Modern TVs

Monday December 1, 2025 4:36 am PST by
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer. The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
Cyber Week Deals 2025

Best Cyber Week Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
Touchscreen MacBook Feature

Here Are the Four MacBooks Apple Is Expected to Launch Next Year

Monday December 1, 2025 5:00 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
studio display purple february

M5 iPad Pro Could Hint at New Studio Display Feature

Sunday November 30, 2025 10:30 am PST by
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026. Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
iphone 17 cyber

iPhone 17 Demand Is Breaking Apple's Sales Records

Tuesday December 2, 2025 9:44 am PST by
Apple's iPhone 17 lineup is selling well enough that Apple is on track to ship more than 247.4 million total iPhones in 2025, according to a new report from IDC. Total 2025 shipments are forecast to grow 6.1 percent year over year due to iPhone 17 demand and increased sales in China, a major market for Apple. Overall worldwide smartphone shipments across Android and iOS are forecast to...