In late 2016, Snapchat launched its first consumer product with the Spectacles, a pair of glasses that came equipped with a small camera that could record video clips from a first-person perspective and upload them to a Story on the iOS and Android Snapchat app. Although the company ultimately took a $40 million loss on the Spectacles, a new report from live news show Cheddar today claims that Snapchat is doubling down on the product and is working on two new versions of Spectacles.

Specifically, a second generation model is said to be coming as soon as this fall and is "currently being manufactured," according to people familiar with the company's plans. This model will be water resistant, have bug fixes, performance improvements, and new color options, but otherwise won't have any "dramatic changes."

snapchat spectacles
After that model debuts, Snapchat is planning "a more ambitious version" for 2019 that is described as featuring an all-new design, built-in GPS, two camera lenses, and more advanced camera technology within each lens to fuel "3D-like depth effects in videos." While the first Spectacles ran for $130, the third generation pair could cost up to $300.

Notably, both versions could also feature augmented reality abilities and potentially compete with the "Apple Glasses," if that product becomes reality.

Snap intends for future versions of Spectacles to incorporate AR capabilities, like integration with Snapchat’s virtual Bitmoji avatars and animated lenses. Nearly every major tech company, from Apple to Facebook, is working on similar AR eyewear.

Snap CEO Evan Spiegel has said publicly that selling hardware will be an important part of his business in roughly a decade. People familiar with his thinking said that he sees augmented reality, or the overlaying of virtual objects onto the physical world, as the next paradigm shift in personal computing.

In addition to the news of potential updates to Spectacles, Snapchat is also now rumored to be holding conversations with major glasses companies like Luxottica and Warby Parker. This could lead to Snapchat licensing out its Spectacles-based camera technology to other companies, so that users could buy more traditional looking glasses and still have access to frames that connect to their Snapchat.

Apple is rumored to be entering the smart glasses field, although the company's product at this point in the rumor cycle is described as focusing mainly on augmented reality and not taking images or recording video. Still, the product is said to be in early experimental stages and could change as Apple tries to determine the "most compelling application." In January, Apple representatives reportedly met with suppliers who make the type of parts required to power such AR "Apple Glasses," which could launch by 2020.

Top Rated Comments

OldSchoolMacGuy Avatar
82 months ago
No one wants to be seen wearing those things.
Score: 10 Votes (Like | Disagree)
Sharkoneau Avatar
82 months ago
What a joke of a company this is. After releasing an update that’s nearly universally hated by everyone outside of the marketing team, they try to breathe life into this corpse of a product. When you choose not to learn your lessons, you go belly up.
Score: 6 Votes (Like | Disagree)
TheRealTVGuy Avatar
82 months ago
Share every boring thing you do, every uninteresting meal you eat with your friend!
Sounds like what most kids do now, even without the spectacles. When did watching other people live life become more interesting than going outside and living your own?

And don't even get me started on the YouTube videos where you watch other people play video games while making insipid comments. It's worse than being forced to watch an episode of Gilmore Girls with all of it's mind-numbing dialogue.

/rant
Score: 5 Votes (Like | Disagree)
Schranke Avatar
82 months ago
I do not get it... maybe I am becoming to old...
But what management team thought that this would be a god idea?
It just seams so limited in its usage
Score: 3 Votes (Like | Disagree)
Return Zero Avatar
82 months ago
This is as DOA as could be. RIP SNAP.
Score: 2 Votes (Like | Disagree)
Hastings101 Avatar
82 months ago

It's worse than being forced to watch an episode of Gilmore Girls with all of it's mind-numbing dialogue.
You can insult the useless SnapChat privacy invasion clown glasses, but leave my girls Lorelai and Rory out of it
Score: 2 Votes (Like | Disagree)

Popular Stories

iOS 18 Mock iPhone 16 Feature Gray

Revealed: iOS 18 Works With These iPhone Models

Monday June 10, 2024 3:57 am PDT by
iOS 18 will be compatible with the same iPhone models as iOS 17, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. iOS 18 will be compatible with the iPhone XR, and hence also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, but older iPhone models will miss out. Here is the full...
ios 18 tile summary

Apple Announces iOS 18 With New Customization Features, Redesigned Photos App, and More

Monday June 10, 2024 10:17 am PDT by
Apple today previewed iOS 18, the next major update to the operating system for the iPhone, with new customization features, a redesigned Photos app, and more. iOS 18 features new customization tools for the Home Screen. App icons now feature Dark Mode and users can tint them with a color to create a unique look. Apps can also now be placed anywhere on the Home Screen freely. The Control...
WWDC24 Live Coverage Article

WWDC 2024 Apple Event Live Keynote Coverage: iOS 18, Apple's AI Push, and More

Monday June 10, 2024 9:20 am PDT by
Apple's Worldwide Developers Conference (WWDC) starts today with the traditional keynote kicking things off at 10:00 a.m. Pacific Time. MacRumors is on hand for the event and we'll be sharing details and our thoughts throughout the day. We're expecting to see a number of software-related announcements with a focus on Apple's efforts to infuse AI throughout its operating systems and apps....
iOS 18 Siri Integrated Feature

Massive iPhone Upgrade Coming This Week But These Devices Will Miss Out

Sunday June 9, 2024 1:25 pm PDT by
Apple is planning a major AI overhaul in iOS 18, with a feature set it is referring to as "Apple Intelligence." However, these new features will not work on older iPhones, even if they do appear on the new operating system's device compatibility list. Apple's initial AI roadmap for iOS 18 is said to come in two parts: Basic AI features that will be processed on-device, and more advanced...
Next Gen CarPlay WWDC24 1

Apple Provides Updated Look at Next-Generation CarPlay at WWDC 2024

Monday June 10, 2024 7:11 pm PDT by
Apple today shared a few WWDC 2024 coding sessions related to its upcoming next-generation CarPlay system ahead of its launch later this year. The sessions include lots of updated next-generation CarPlay images, with one revealing new Vehicle, Media, and Climate apps in action for the first time. MacRumors previously discovered evidence of these apps in the iOS 17.4 beta. Next-generation...
m3 macbook air purple

Amazon Introduces Record Low Prices on Every M3 MacBook Air

Sunday June 9, 2024 7:57 am PDT by
On Friday we tracked new all-time low prices on the 13-inch M3 MacBook Air, and today Amazon has expanded this sale with record low prices on the 15-inch models as well. Thanks to these additional deals, every single model of the M3 MacBook Air is now available at an all-time low price. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may...