Apple Sued for App Store Logo's Resemblance to Chinese Clothing Brand Logo

When Apple released the updated App Store as part of iOS 11, the App Store logo got an overhaul. Instead of an "A" made from a pencil, a paintbrush, and a ruler, Apple designed a simpler "A" that looks like it's constructed from popsicle sticks.

As it turns out, Apple's App Store logo bears a resemblance to the logo used by a Chinese clothing brand named KON, and now KON is suing Apple.

appstorekontrademarklawsuit
According to Phone Radar (via The Verge), KON believes Apple's new logo is a violation of Chinese copyright law. KON is a brand that's been around since 2009, and as The Verge discovered, Baidu Baike, the Chinese equivalent of Wikipedia, says the KON brand was inspired by music like the Sex Pistols, with the logo meant to represent three skeleton bones symbolizing power over death.

konhat
KON wants Apple to publicly apologize for using its logo, stop selling devices using the current App Store logo, and pay compensation for economic loss.

The Beijing People's Court has accepted the case and should make a ruling over the course of the next couple of weeks.

Apple in 2016 lost a similar case involving the "IPHONE" trademark that was in use by Chinese leather goods manufacturer Xintong Tiandi Technology. In that case, Apple was aiming to protect its iPhone trademark to prevent Xintong Tiandi from using the iPhone name for its cases, but the Chinese courts ruled against Apple.

Popular Stories

maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
m5 macbook pro deal

Why You Shouldn't Buy the Next MacBook Pro

Tuesday February 10, 2026 4:27 pm PST by
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works. We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
apple wallet drivers license feature iPhone 15 pro

Apple Says These 7 U.S. States Plan to Offer iPhone Driver's Licenses

Monday February 9, 2026 6:24 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
iOS 26

Apple Releases iOS 26.3 and iPadOS 26.3

Wednesday February 11, 2026 10:07 am PST by
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes, ...
Apple Logo Zoomed

Apple Expected to Launch These 10+ Products Over the Coming Months

Tuesday February 10, 2026 6:33 am PST by
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more. Apple is expected to release/update the following products...

Top Rated Comments

106 months ago
“According to Phone Radar ('https://phoneradar.com/apple-sued-chinese-company-copying-app-store-icon-design-asked-apologize/') (via The Verge ('https://www.theverge.com/2017/12/19/16795334/kon-apple-lawsuit-app-store-logo-sex-pistols')), KON believes Apple's new logo is a violation of Chinese copyright law”

Oh the irony of Chinese copyright law.
Score: 107 Votes (Like | Disagree)
springsup Avatar
106 months ago
KON is a brand that's been around since 2009
Apple has been using the logo way longer than that. Check out this screenshot of MacOS 10.0, from 2001 (notice the "Applications" icon):



The recent change is a natural evolution of that design. There's no way they should win.

EDIT: And yes, that is Internet Explorer.
Score: 97 Votes (Like | Disagree)
106 months ago
A Chinese company is suddenly concerned about intellectual property protection. Ironic.
Score: 68 Votes (Like | Disagree)
BC2009 Avatar
106 months ago
I can see suing Apple and demanding they stop using the logo, but clearly there has been no economic loss -- that is just a money grab.

Personally, I MUCH prefer the old AppStore icon, so I hope Apple's response is to stop using the new icon and revert to the previous one. The old icon had meaning. It reflected the intersection of technology and liberal arts. The new one is just lame.
Score: 47 Votes (Like | Disagree)
sniffies Avatar
106 months ago
Those kon artists can go to hell
Score: 43 Votes (Like | Disagree)
Uni Grad Avatar
106 months ago
YES! I was wishing Apple would change back to the old App Store logo, this one just looks hideous. Maybe this will push them over to do that.
Score: 37 Votes (Like | Disagree)