Apple Accidentally Promotes Amazon Prime Video for Apple TV in App Store, Launch Could Be Imminent [Updated]
There are 26 days left until the end of the year, which is the deadline for when Apple said the highly-anticipated Amazon Prime Video app would be coming to the Apple TV. A launch could perhaps come as soon as this week, and maybe as even as early as tomorrow, based on an App Store leak spotted on reddit.
After setting his iPhone date to December 6, a redditor opened up the App Store and allegedly saw an Amazon Prime Video story as the top feature in the "Today" section. He linked the section on reddit, which other users were able to see temporarily before the content was pulled by Apple. The "Today" App Store description in question specifically referenced Amazon Prime Video for Apple TV.
Apple pulled this a few minutes ago. (Hi Apple?)
As said, my time/date is set to tomorrow. That is relevant because I saw the story at the top of the "Today" tab when I opened the App Store. That is how I obtained the link.
Thus my guess is that the story is ready for launch on the App Store tomorrow, and sometime around midnight Eastern or PST, both the story and the updated app itself will go live. That's approx 9-12 hours from now. We'll see.
If the App Store leak is genuine, and it appears to be based on multiple reports from different reddit users, it means Apple already has content written up for the Amazon Prime Video release. That the content was visible on December 6 suggests a launch could be imminent.
Apple first announced the Amazon Prime Video app for Apple TV at its Worldwide Developers Conference in June. At the time, Apple said the app would be coming later this year, but months have passed since then with no sign of it. There have been continual launch rumors, though, all of which have been incorrect.
Amazon Prime Video is one of the only major streaming video services absent from Apple's set-top box. The service is provided as a benefit to Amazon Prime members who subscribe to Amazon's $99 per year Amazon Prime service. Amazon Prime Video features thousands of TV shows and movies, along with original content produced by Amazon.
Update: The App Store has been updated with a new "Today" page for the Amazon Prime Video app on iOS and it makes no mention of the Apple TV app. It also has different wording than the original that was spotted earlier today.
Popular Stories
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others.
During the shopping event, customers can get an Apple gift card with...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3.
AirDrop
Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts.
iOS 26.2...
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time.
Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features.
OLED Display
The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
A new study has revealed that the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air achieve significantly faster average Wi-Fi speeds compared to the iPhone 16 series, thanks to Apple's custom-designed N1 chip.
The study was conducted by Ookla, the company behind the popular Speedtest website and app. It said the results are based on global, crowdsourced Speedtest user data...
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Starting this Wednesday, November 19, the feature will be available to residents of Illinois.
The announcement confirmed that the...
We're getting closer to Black Friday, which lands next week on Friday, November 28. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M4 MacBook Air and brand new M5 MacBook Pro.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date.
Keep reading...
Apple today released updated firmware for several accessories, including the 140W USB-C Power Adapter, the Magic Trackpad 2, the Magic Trackpad USB-C, the Magic Keyboard with Touch ID, and the Magic Keyboard with Touch ID and Numeric Keypad.
There is no word on what's included in the updated firmware at this time, but it could offer performance improvements and security updates. Accessory...
