Facebook today announced the launch of a new "Facebook Creator" app and accompanying website, both of which are designed for people who want to create videos.
Facebook Creator sounds similar to the tools available on YouTube. It is described as a "one stop shop for creators of all kinds," allowing users to create original video, stream live video, and connect with their community on Facebook.
Creator is actually a rebranding of the existing Mentions app, which was something that was previously only available to verified public figures. With the revamp, the app is available to all users.
The app includes a Live Creative Kit, with tools that Facebook says are meant to make it easy to create live broadcasts with a personalized feel. There's an option to create and add intros and outros to live broadcasts, custom live stickers, graphic frames, and more.
With the Community Tab, video makers can connect with their fans and collaborators with a unified inbox that includes comments from Facebook, Instagram, and Messenger.
A Camera & Stories section lets content creators add "fun camera effects and frames" to videos, and it also allows videos to be crossposted to other social networking platforms. Finally, an Insights option provides content creators with metrics to allow them to custom tailor their videos to meet fan demand.
The accompanying Facebook for Creators website includes tutorials to "make content shine," answers to creator-specific questions, and a community of creators to interact with.
Facebook Creator is launching globally today on iOS devices, and while the app is still showing up as Facebook Mentions, it should be updated soon. [Direct Link]