On the heels of the launch of the Apple TV 4K with support for HDR and 4K, Amazon today unveiled its next-generation Fire TV, which also has 4K HDR support.

The new device, which appears to replace both the Fire TV box and the Fire TV stick, features a 1.5GHz quad-core processor, an Alexa Voice Remote, Dolby Atmos support, 802.11ac WiFi, and 2160p video at up to 60 frames per second.

amazonfiretvtheverge

Image via The Verge

Designed to be more like the Chromecast than the Apple TV, the new Fire TV is a small, hockey puck-sized square with a cable at one end to plug into a television set. It has Alexa support and offers access to hundreds of apps.

Amazon plans to offer pre-orders for the device starting today, with a launch set for later this year.

Tag: Amazon

Top Rated Comments

shareef777 Avatar
110 months ago
Only with Apple does technology that's getting older get more expensive. 4K should of been included when the original Apple TV (4th gen) was released. They waited a couple years (so the parts for 4K have gone down in cost) and so Apple finally releases a 4K Apple TV and then STILL includes a price bump. SMH
Score: 11 Votes (Like | Disagree)
samxv Avatar
110 months ago
this is the right price for a device like this, how can apple justify their price point? In this day and age a PS4 basically does all of this already so no need for a separate device.
Score: 7 Votes (Like | Disagree)
jclardy Avatar
110 months ago
I assume it is supposed to hang from an HDMI port based on the cable length. Looks big enough put a strain on the port.
Yeah, kind of an awkward design. I don't really get the point of having a dongle for a TV when in 99% of homes you will have some kind of entertainment console already, and a 2"x2" box can be hid anywhere in there.

But $69 for 4K HDR and Dolby Atmos support is pretty impressive...something the $179 ATV 4k is missing at launch. I really hope Amazon comes through with their app on the ATV.
Score: 7 Votes (Like | Disagree)
110 months ago
No Dolby Vision? Honestly, this is getting to be a mess. Some devices support some things but not others... seriously - get this stuff standardized across all platforms already.
Score: 4 Votes (Like | Disagree)
Glockworkorange Avatar
110 months ago
Yeah, kind of an awkward design. I don't really get the point of having a dongle for a TV when in 99% of homes you will have some kind of entertainment console already, and a 2"x2" box can be hid anywhere in there.

But $69 for 4K HDR and Dolby Atmos support is pretty impressive...something the $179 ATV 4k is missing at launch. I really hope Amazon comes through with their app on the ATV.
Plus I’m sure YouTube at 4K will work on this device. I cannot understand why Apple will not/cannot work that issue out.
Score: 3 Votes (Like | Disagree)
Moonjumper Avatar
110 months ago
I assume it is supposed to hang from an HDMI port based on the cable length. Looks big enough put a strain on the port.
Score: 3 Votes (Like | Disagree)

Popular Stories

M3 iPad Air

Apple's Next Two Products Are Coming Soon

Thursday February 12, 2026 11:17 am PST by
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman. "Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Apple Sales Coach App

Apple Launching New 'Sales Coach' App

Friday February 13, 2026 2:01 pm PST by
Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter. "Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
Coffee Burgundy and Purple iPhone 18 Pro Mock

Five iPhone 18 Pro Features Revealed in New Report

Friday February 13, 2026 8:43 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have. Rumored color options for the iPhone 18 Pro models In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models: Smaller Dynamic Island: It has been rumored...
iOS 26 Home Feature

Three New Apple Home Products Rumored for 2026

Friday February 13, 2026 4:18 pm PST by
Apple has a long list of new products rumored for 2026, including a series of home products that will see the company establishing more of a presence in the smart home space. Robots are on the horizon for 2027, but the 2026 releases will be a little tamer. HomePod mini We're expecting a new HomePod mini 2 to launch at any time. Apple isn't going to update the device's design, but we could...
m5 macbook pro deal

Why You Shouldn't Buy the Next MacBook Pro

Tuesday February 10, 2026 4:27 pm PST by
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works. We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...