Skip to Content

Amazon Launches New $69 Fire TV Dongle With 4K HDR Support

by

On the heels of the launch of the Apple TV 4K with support for HDR and 4K, Amazon today unveiled its next-generation Fire TV, which also has 4K HDR support.

The new device, which appears to replace both the Fire TV box and the Fire TV stick, features a 1.5GHz quad-core processor, an Alexa Voice Remote, Dolby Atmos support, 802.11ac WiFi, and 2160p video at up to 60 frames per second.

amazonfiretvtheverge

Image via The Verge

Designed to be more like the Chromecast than the Apple TV, the new Fire TV is a small, hockey puck-sized square with a cable at one end to plug into a television set. It has Alexa support and offers access to hundreds of apps.

Amazon plans to offer pre-orders for the device starting today, with a launch set for later this year.

Tag: Amazon

Top Rated Comments

shareef777 Avatar
shareef777
110 months ago
Only with Apple does technology that's getting older get more expensive. 4K should of been included when the original Apple TV (4th gen) was released. They waited a couple years (so the parts for 4K have gone down in cost) and so Apple finally releases a 4K Apple TV and then STILL includes a price bump. SMH
Score: 11 Votes (Like | Disagree)
samxv Avatar
samxv
110 months ago
this is the right price for a device like this, how can apple justify their price point? In this day and age a PS4 basically does all of this already so no need for a separate device.
Score: 7 Votes (Like | Disagree)
jclardy Avatar
jclardy
110 months ago
I assume it is supposed to hang from an HDMI port based on the cable length. Looks big enough put a strain on the port.
Yeah, kind of an awkward design. I don't really get the point of having a dongle for a TV when in 99% of homes you will have some kind of entertainment console already, and a 2"x2" box can be hid anywhere in there.

But $69 for 4K HDR and Dolby Atmos support is pretty impressive...something the $179 ATV 4k is missing at launch. I really hope Amazon comes through with their app on the ATV.
Score: 7 Votes (Like | Disagree)
W
WilliamG
110 months ago
No Dolby Vision? Honestly, this is getting to be a mess. Some devices support some things but not others... seriously - get this stuff standardized across all platforms already.
Score: 4 Votes (Like | Disagree)
Glockworkorange Avatar
Glockworkorange
110 months ago
Yeah, kind of an awkward design. I don't really get the point of having a dongle for a TV when in 99% of homes you will have some kind of entertainment console already, and a 2"x2" box can be hid anywhere in there.

But $69 for 4K HDR and Dolby Atmos support is pretty impressive...something the $179 ATV 4k is missing at launch. I really hope Amazon comes through with their app on the ATV.
Plus I’m sure YouTube at 4K will work on this device. I cannot understand why Apple will not/cannot work that issue out.
Score: 3 Votes (Like | Disagree)
Moonjumper Avatar
Moonjumper
110 months ago
I assume it is supposed to hang from an HDMI port based on the cable length. Looks big enough put a strain on the port.
Score: 3 Votes (Like | Disagree)
Read All Comments

Popular Stories

imac video apple feature

Apple Unveils Two New Products

Monday March 2, 2026 7:49 am PST by
Apple today introduced two new devices, including the iPhone 17e and an updated iPad Air. iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple's A19 chip, MagSafe for magnetic wireless charging and magnetic accessories, Apple's second-generation C1X modem for faster 5G, and a doubled 256GB of base storage. In the U.S., the iPhone 17e starts at $599, just like the ...
Read Full Article
Apple iPhone 17e feature

Apple Announces iPhone 17e With A19 Chip, MagSafe, and More

Monday March 2, 2026 6:07 am PST by
Apple today announced the iPhone 17e, featuring the A19 chip, MagSafe connectivity, faster charging, and more. The iPhone 17e contains the A19 chip introduced in iPhone 17. It features a 6-core GPU and a 4-core GPU. Apple pointed out that this makes it up to 2x faster than the iPhone 11. The new 16-core Neural Engine is optimized for large generative models. The iPhone 17e also contains...
Read Full Article • 199 comments
iPad Air M4 Chip 1

Apple Unveils iPad Air With M4 Chip, Increased RAM, Wi-Fi 7, and More

Monday March 2, 2026 6:05 am PST by
Apple today introduced a new iPad Air, with key upgrades including Apple's M4 chip for faster performance, an increased 12GB of RAM, Apple's N1 wireless networking chip with Wi-Fi 7 support, and Apple's custom C1X modem in cellular models. The new iPad Air has the same overall design as the previous-generation model, which is equipped with the M3 chip, 8GB of RAM, and Wi-Fi 6E support....
Read Full Article • 175 comments