Google Chrome Material Icon 450x450Google will follow Apple's lead by adding an autoplay blocking feature to its desktop web browser in an update set to arrive in January, the company announced on Thursday.

One of the most common irritations of web browsing is unexpected media playback, which can eat up data allowance, consume more power, and cause unwanted noise.

When Safari 11 is released as part of macOS High Sierra, Mac users will be able to control media playback settings on a per-site basis, ending the frustration of auto-playing media while browsing.

Starting in Chrome 64, Google's desktop browser will feature a customization option along the same lines. In a post on its Chromium blog, Google said that with the new settings, autoplay will only be allowed if the media on a website doesn't play sound, or if the user has frequently chosen to play media on the site before.

This will allow autoplay to occur when users want media to play, and respect users' wishes when they don't. These changes will also unify desktop and mobile web behavior, making web media development more predictable across platforms and browsers.

Since not all users have the same preferences for autoplaying media, Google said it would add a new user option in Chrome 63 to completely disable audio for individual sites that will persist between browsing sessions.

Based on the available evidence, Chrome's autoplay blocking options won't actually be as granular as Safari's, which will enable users to mute autoplaying media with sound, or block all autoplaying media completely, both for individual sites and globally.

According to Google's roadmap, Chrome's new autoplay policies will be rolled out by January 2018. macOS High Sierra – which includes Safari 11 – gets its public launch on September 25.

Tag: Chrome
Related Forum: macOS High Sierra

Top Rated Comments

Stuey3D Avatar
107 months ago
About time! CNET is terrible for that, listening to some tunes whilst reading an article and suddenly you hear a dude start talkin over your music.

Let’s hope the iPhone follows soon as it’s worse on that as the music totally stops.
Score: 6 Votes (Like | Disagree)
thisisnotmyname Avatar
107 months ago
Not good enough, there should be an option to block all autoplay of everything everywhere, Google.
Score: 3 Votes (Like | Disagree)
adamneer Avatar
107 months ago
I wish Google would take a similar approach with YouTube and STOP autoplaying the next semi-random video. Without me having to remember every time I visit to uncheck the box.
Score: 3 Votes (Like | Disagree)
bladerunner2000 Avatar
107 months ago
amen
[doublepost=1505480017][/doublepost]
I was thinking the same with Apple catching up with other phone makers - screen size, waterproofing, wireless charging, oled, reduced bezels :D
But at the same time distancing themselves too when they make boneheaded decisions like removing the headphone jack.
Score: 2 Votes (Like | Disagree)
adamneer Avatar
107 months ago
How are you going to complain about the services of a website, when you don't login to the website's profile?

I understand not wanting google to track you, but you can't exactly complain about what they do with their site, if you don't even login lol.
What are you talking about? It would be one thing if YouTube's main function relied at all on logins, but clearly there is no need to do so if you only intend to WATCH and not upload or comment. I feel confident in my rights to critique the services of a website when they arbitrarily place burdens on the millions (billions?) of visitors to the site who choose not to log in. Autoplay in YouTube is an obvious attempt to artificially increase video exposure and viewership and given the diverse revenue streams and absolute market dominance of Google, I see no reason to grant them any lenience on the matter.
Score: 1 Votes (Like | Disagree)
SteveW928 Avatar
107 months ago
... autoplay will only be allowed if the media on a website doesn't play sound, or if the user has frequently chosen to play media on the site before.
Google is just being more friendly to ad-sellers, probably, as all they care about is that it plays, not that it plays with audio. Impressions is the name of the game (hence, auto-play).
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
Photos App Icon Liquid Glass

John Gruber Shares Scathing Commentary About Apple's Departing Software Design Chief

Thursday December 4, 2025 9:30 am PST by
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999. Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs. On his blog Daring Fireball,...
ive and altman

Jony Ive's OpenAI Device Barred From Using 'io' Name

Friday December 5, 2025 6:22 am PST by
A U.S. appeals court has upheld a temporary restraining order that prevents OpenAI and Jony Ive's new hardware venture from using the name "io" for products similar to those planned by AI audio startup iyO, Bloomberg Law reports. iyO sued OpenAI earlier this year after the latter announced its partnership with Ive's new firm, arguing that OpenAI's planned "io" branding was too close to its...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
iphone air camera

iPhone Air's Resale Value Has Dropped Dramatically, Data Shows

Thursday December 4, 2025 5:27 am PST by
The iPhone Air has recorded the steepest early resale value drop of any iPhone model in years, with new data showing that several configurations have lost almost 50% of their value within ten weeks of launch. According to a ten-week analysis published by SellCell, Apple's latest lineup is showing a pronounced split in resale performance between the iPhone 17 models and the iPhone Air....
iPhone 17 Pro Cosmic Orange

iPhone 17 Pro Lost a Camera Feature Pro Models Have Had Since 2020

Thursday December 4, 2025 5:18 am PST by
iPhone 17 Pro models, it turns out, can't take photos in Night mode when Portrait mode is selected in the Camera app – a capability that's been available on Apple's Pro devices since the iPhone 12 Pro in 2020. If you're an iPhone 17 Pro or iPhone 17 Pro Max owner, try it for yourself: Open the Camera app with Photo selected in the carousel, then cover the rear lenses with your hand to...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...