Smartphone accessory companies Olloclip and Incase today announced a new collaborative product called the "Filmer's Kit" for iPhone 7 and iPhone 7 Plus. The $199 kit includes "curated essentials" for users who regularly find themselves filming, taking photos, or live streaming on an iPhone 7.

olloclip incase iphone 7 kit
Specifically, the Filmer's Kit includes an Olloclip Core Lens Set with Fisheye, Super-wide, and Macro 15x lenses, an Olloclip Active Lens Set with Telephoto and Ultra-Wide lenses, an Olloclip Pivot articulating mobile video grip, and a carrying case that was a joint effort between Olloclip and Incase.

“olloclip remains committed to finding new and exciting ways to making inspiring videos and photos fun and easy to capture on your mobile device. Partnering with Incase made sense to us since they, too, understand the importance of the photographic category and offer a complete collection aimed at the modern-day photographer and videographer,” said Patrick O’Neill, founder of olloclip.

“We also appreciate how Incase’s minimalistic and easy-to-use design language complements olloclip’s design ethos by focusing on maximizing functionality while delivering the finest details and finishes.”

The companies are releasing the $199 Filmer's Kit in a super-exclusive supply run of less than 2,000 copies worldwide. The kit won't be made available to purchase on Apple.com, or on Olloclip's and Incase's websites, so those interested will have to visit an Apple retail location to pick up a copy before they sell out.


Olloclip did refer to the Filmer's Kit as the "inaugural" edition, suggesting there could be more of the product, perhaps in a wider release, coming in the future.

Update Aug 17: The Filmer's Kit is now available at Apple.com.

Top Rated Comments

BruceEBonus Avatar
112 months ago
'Curated Essentials'.. About as pretentious as the item itself. Next!
Score: 9 Votes (Like | Disagree)
112 months ago
Wouldn't whomever is this serious about filming get the new iPhone as soon as it's out anyway? Seems like a $200 expense late in the game and an "exclusive limited run" actually a result of not having wide appeal and impractical timing.
Score: 7 Votes (Like | Disagree)
112 months ago
I'll bet the "team" that "curated" these "essentials" did it while enjoying "artisan" sandwiches in the lunchroom of their "iconic" office building. :D
Those 5 words make me want to physically assault people.
Score: 5 Votes (Like | Disagree)
japanime Avatar
112 months ago
'Curated Essentials'.. About as pretentious as the item itself. Next!
I'll bet the "team" that "curated" these "essentials" did it while enjoying "artisan" sandwiches in the lunchroom of their "iconic" office building. :D
Score: 4 Votes (Like | Disagree)
Delgibbons Avatar
112 months ago
'Curated Essentials'.. About as pretentious as the item itself. Next!
Took the words right out of my mouth
Score: 3 Votes (Like | Disagree)
JosephAW Avatar
112 months ago
Seems so cumbersome. Just buy an high end camera without the umbilical to the phone.
Score: 3 Votes (Like | Disagree)

Popular Stories

Apple Announces Special Event in New York Feature

Apple Announces Special Event in New York, London, and Shanghai on March 4

Monday February 16, 2026 6:05 am PST by
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
M3 iPad Air

Apple's Next Two Products Are Coming Soon

Thursday February 12, 2026 11:17 am PST by
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman. "Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Apple Announces Special Event in New York Feature 1

Apple Event on March 4: Here's What to Expect

Tuesday February 17, 2026 8:08 am PST by
Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai. At an Apple Experience, attendees are typically given the opportunity to try out Apple's latest hardware or software. Following the launch of Apple Creator Studio last month, for example, some content creators attended an Apple Experience...
iphone 17 pro dark blue 1

Gurman: iPhone 18 Pro Could Be Underwhelming

Monday February 16, 2026 4:24 am PST by
Apple's upcoming iPhone 18 Pro and iPhone 18 Pro Max models "won't be a big update," according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that the iPhone 18 Pro models will "represent minor tweaks from last year's iPhone 17 Pro and 17 Pro Max." He compared the upgrade to Apple's past practice of appending the letter "S" to its more minor...
Coffee Burgundy and Purple iPhone 18 Pro Mock

Five iPhone 18 Pro Features Revealed in New Report

Friday February 13, 2026 8:43 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have. Rumored color options for the iPhone 18 Pro models In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models: Smaller Dynamic Island: It has been rumored...