Apple Pay May Launch in Italy as Soon as Tomorrow

Apple Pay could arrive in Italy as soon as tomorrow, according to Italian tech blog MacPost.it. The imminent launch of Apple's mobile payment system in Italy has been rumored for several weeks now, but the website claims to have spoken to three different sources from the retail and banking sector who independently confirmed that Apple Pay is set to go live on Wednesday throughout the country.

Screen Shot 2 1
The exact time of the launch remains unknown, according to the sources, but the general expectation is that Apple Pay will be announced in the morning. Meanwhile, in another indication of the impending launch, the Apple Maps app has started listing Apple Pay as "accepted" at certain retail outlets in Italy, as the following image provided by MacPost.it shows.

apple pay Italy maps app
Last week, MacRumors noted that an Apple support document shows Italy highlighted on a map which is supposed to indicate Apple Pay participating banks and card issuers. Apple's regional Italian website has listed Apple Pay as "coming soon" since March. Now it looks like it may be only hours away. The contactless payment service is expected to be available in the country through UniCredit, Carrefour Bank, and Boon.

Related Roundup: Apple Pay
Tag: Italy

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...

Top Rated Comments

OneZweiThree Avatar
112 months ago
Yeah, if the German banks could not take forever to let this happen, this would be great....
Score: 4 Votes (Like | Disagree)
SBlue1 Avatar
112 months ago
Woot!! I am loving these Italy rumors since I'll be there in June :D I just wish that Milan store was going to be finished sooner.
You can use Apple Pay worldwide already. Any NFC terminal or vending machine will accept Apple Pay. Its just that Italian banks will start issuing Apple Pay Credit Cards.
Score: 1 Votes (Like | Disagree)
Nozuka Avatar
112 months ago
Crazy how long it takes to get this out everywhere...
Score: 1 Votes (Like | Disagree)
Jarman74 Avatar
112 months ago
Woot!! I am loving these Italy rumors since I'll be there in June :D I just wish that Milan store was going to be finished sooner.
I've read that Apple is aiming to open the store before Christmas, but there's still no firm date unfortunately. Anyway I wish you a nice stay here in Milan even without it, buddy ;)
Score: 1 Votes (Like | Disagree)