appanalyticsApple today announced that its App Analytics platform in iTunes Connect now provides developers with insight into where customers discover apps, a welcome change that will give developers more information on where app referrals are coming from.

Developers will be able to see if customers are finding apps from App Store browsing and search, from within other apps, or from web referrals.

App Analytics in iTunes Connect now provides insight on where customers discover your app, including App Store browsing and search, within other apps, or on the web. With key metrics based on source types, you can see your top referring apps and websites, making it easier to optimize your marketing campaigns.

Apple first debuted its app analytics platform in May of 2015, giving developers a detailed look at app usage statistics to enable them to create more effective advertising campaigns.

Tags: App Analytics, App Store, Apple Developer Program

Top Rated Comments

farewelwilliams Avatar
farewelwilliams
113 months ago
87% from the bathroom
Score: 4 Votes (Like | Disagree)
jlc1978 Avatar
jlc1978
113 months ago
Creepy. Why is Apple tracking this info?
It gives developers an idea of how effective the various ways of driving people to their app on the app store and what drives purchases. For example, if they don't see a lot of searches they may look at how the app is named, etc. If they have a lot of visits to their website but that doesn't translate to app store purchases they can reassess how they present the app on their website. The aggregate data would not identify individuals but give developers an idea of what drives visits to their app and adjust their marketing efforts accordingly..
Score: 2 Votes (Like | Disagree)
macfacts Avatar
macfacts
113 months ago
Creepy. Why is Apple tracking this info?
Score: 1 Votes (Like | Disagree)
smacrumon Avatar
smacrumon
113 months ago
Love this. More detailed factual information.
Well done Apple.
Score: 1 Votes (Like | Disagree)
Porco Avatar
Porco
113 months ago
Good to know.

*Mental note: never click links to appstore ever again*
Score: 1 Votes (Like | Disagree)
Zirel Avatar
Zirel
113 months ago
Creepy. Why is Apple tracking this info?
Creepy what is creepy?

That the developer know if you got to the App you bought through an AppStore search or from an website link?

So creepy!
[doublepost=1493878765][/doublepost]
Shame they didn't release this a few weeks ago so we could watch all the referrers going out of business in real time.

As for the creeped-out privacy folks, you know if you click on an http link the destination server is usually given the address of the page you came from? It's been that way for about 20 years.
It doesn't across sites now.
[doublepost=1493878798][/doublepost]
Good to know.

*Mental note: never click links to appstore ever again*
Because?
Score: 1 Votes (Like | Disagree)
Read All Comments

Popular Stories

iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Features Leaked in New Report, Including Under-Screen Face ID

Tuesday December 16, 2025 8:44 am PST by
Next year's iPhone 18 Pro and iPhone 18 Pro Max will be equipped with under-screen Face ID, and the front camera will be moved to the top-left corner of the screen, according to a new report from The Information's Wayne Ma and Qianer Liu. As a result of these changes, the report said the iPhone 18 Pro models will not have a pill-shaped Dynamic Island cutout at the top of the screen....
Read Full Article • 60 comments
apple music chatgpt

ChatGPT's Apple Music Integration Is Now Live

Wednesday December 17, 2025 3:50 pm PST by
There's now a dedicated Apple Music app for ChatGPT, which allows ChatGPT to make music recommendations and build playlists. Apple Music can be added to ChatGPT through the Settings section in the Mac app, website, or iOS app. Apple Music is listed under the apps option, and connecting to it requires signing in with your Apple Account for authorization purposes. ChatGPT can be used to...
Read Full Article • 51 comments
apple beta 26 lineup

Apple's 2026 and 2027 Product Roadmap: Foldable iPhone, iPhone 18 Pro, M5 Macs, and More

Tuesday December 16, 2025 4:42 pm PST by
There has been a whirlwind of rumors over the last few days, sourced from leaked internal software designed for the iPhone and the Mac, and news sites like The Information. Below, we have a quick recap of everything we've heard this week, which serves as a guide to Apple's product plans in 2026 and beyond. We've organized the info by likely release date, though there are some products that...
Read Full Article • 43 comments
apple iphone air battery pack

Apple Aims to Boost Popularity of iPhone Air 2 in Two Ways

Tuesday December 16, 2025 11:06 am PST by
We have been covering iPhone 18 Pro, iPhone 17e, and iPhone Fold details from The Information's report about future iPhone models, and next up is the iPhone Air 2. The report says that Apple aims to make the iPhone Air 2 more attractive in two ways. First, Apple is apparently considering adding a second rear camera to the device, which would resolve a key limitation. The current iPhone...
Read Full Article • 121 comments
iOS 26

iOS 26.3 Beta 1 Features: What's New So Far

Monday December 15, 2025 4:23 pm PST by
Apple is testing iOS 26.3, the next version of iOS 26 that will launch around January. Since iOS 26.3's testing is happening over the holidays, it is a smaller update with fewer features than we've seen in prior betas. We've rounded up what's new so far, and we'll add to our list with subsequent betas if we come across any other features. Transfer to Android Apple is making it simpler...
Read Full Article • 49 comments
Apple Logo Top Half

Early iOS 26 Software Leak Uncovers Dozens of Upcoming Apple Features

Monday December 15, 2025 3:05 pm PST by
Software from an iPhone prototype running an early build of iOS 26 leaked last week, giving us a glimpse at future Apple devices and iOS features. We recapped device codenames in our prior article, and now we have a list of some of the most notable feature flags that were found in the software code. In some cases, it's obvious what the feature flags are referring to, while some are more...
Read Full Article • 36 comments
apple beta 26 lineup

Apple Leak Confirms Work on Foldable iPhone, AirTag 2, and Dozens More Devices

Monday December 15, 2025 2:05 pm PST by
Last week, details about unreleased Apple devices and future iOS features were shared by Macworld. This week, we learned where the information came from, plus we have more findings from the leak. As it turns out, an Apple prototype device running an early build of iOS 26 was sold, and the person who bought it shared the software. The OS has a version number of 23A5234w, and the first...
Read Full Article • 79 comments
maxresdefault

Apple Developing iMac Pro With M5 Max Chip

Tuesday December 16, 2025 7:30 am PST by
Apple is developing a high-end iMac featuring the M5 Max chip, according to information from leaked internal software. Subscribe to the MacRumors YouTube channel for more videos. The finding comes from leaked kernel debug kit files used by Apple engineers. These kernel debug kit files enumerate unreleased Apple hardware by internal identifiers, such as codenames and platform names, and they...
Read Full Article • 185 comments
a15 chip

Apple Tested a MacBook With the A15 Chip

Wednesday December 17, 2025 7:19 am PST by
An internal Apple kernel debug kit suggests Apple has tested a MacBook with the A15 chip, alongside a separate A18 Pro-based MacBook that appears to be closer to a shippable product. The information comes from internal kernel debug kit files used by Apple engineers. The kit was accidentally released on Apple's website earlier this year, but it was quickly pulled after information started...
Read Full Article • 103 comments