Got a tip for us?Let us know

a. Send us an email
b. Anonymous form

Apple's App Analytics Platform Now Includes Info on Where Customers Discover Apps

Wednesday May 3, 2017 6:40 PM PDT by Juli Clover

Apple today announced that its App Analytics platform in iTunes Connect now provides developers with insight into where customers discover apps, a welcome change that will give developers more information on where app referrals are coming from.

Developers will be able to see if customers are finding apps from App Store browsing and search, from within other apps, or from web referrals.

App Analytics in iTunes Connect now provides insight on where customers discover your app, including App Store browsing and search, within other apps, or on the web. With key metrics based on source types, you can see your top referring apps and websites, making it easier to optimize your marketing campaigns.

Apple first debuted its app analytics platform in May of 2015, giving developers a detailed look at app usage statistics to enable them to create more effective advertising campaigns.

Tags: App Analytics, App Store, Apple Developer Program

Top Rated Comments

farewelwilliams

115 months ago

87% from the bathroom

Score: 4 Votes (Like | Disagree)

jlc1978

115 months ago

Creepy. Why is Apple tracking this info?

It gives developers an idea of how effective the various ways of driving people to their app on the app store and what drives purchases. For example, if they don't see a lot of searches they may look at how the app is named, etc. If they have a lot of visits to their website but that doesn't translate to app store purchases they can reassess how they present the app on their website. The aggregate data would not identify individuals but give developers an idea of what drives visits to their app and adjust their marketing efforts accordingly..

Score: 2 Votes (Like | Disagree)

macfacts

115 months ago

Creepy. Why is Apple tracking this info?

Score: 1 Votes (Like | Disagree)

smacrumon

115 months ago

Love this. More detailed factual information.
Well done Apple.

Score: 1 Votes (Like | Disagree)

Porco

115 months ago

Good to know.

*Mental note: never click links to appstore ever again*

Score: 1 Votes (Like | Disagree)

Zirel

115 months ago

Creepy. Why is Apple tracking this info?

Creepy what is creepy?

That the developer know if you got to the App you bought through an AppStore search or from an website link?

So creepy!
[doublepost=1493878765][/doublepost]

Shame they didn't release this a few weeks ago so we could watch all the referrers going out of business in real time.

As for the creeped-out privacy folks, you know if you click on an http link the destination server is usually given the address of the page you came from? It's been that way for about 20 years.

It doesn't across sites now.
[doublepost=1493878798][/doublepost]

Good to know.

*Mental note: never click links to appstore ever again*

Because?

Score: 1 Votes (Like | Disagree)

Read All Comments

Popular Stories

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Friday February 20, 2026 3:21 am PST by Tim Hardwick

Apple is expected to launch a new foldable iPhone this year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that Apple will release its first foldable device in 2026. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that have been leaked about ...

• 95 comments

Apple Watch: 15 Tips Every Owner Needs to Know

Thursday February 19, 2026 7:38 am PST by Tim Hardwick

Apple Watch is now eleven generations in, and packed with useful features that are easy to miss at first glance. To help you get more out of your new device, we've rounded up 15 practical tips you might not have discovered yet, including a few that long-time users often overlook. Bounce Between Two Apps On your Apple Watch, double-press the Digital Crown to see a deck of all currently...

• 34 comments

Three Upcoming Apple Products Seemingly Spotted in macOS 26.3 Code

Friday February 20, 2026 7:36 am PST by Joe Rossignol

macOS 26.3 hints at Apple's rumored lower-cost MacBook, and two new Studio Display models, according to Macworld's Filipe Espósito. Espósito found the following codenames within macOS 26.3's source code, and he revealed the upcoming products that they likely correspond with, based on previous reporting from Bloomberg's Mark Gurman and others. The codenames:J700: Lower-cost MacBook J427:...

• 84 comments

Apple Aiming to Release 'Breakthrough' New iPhone Accessory

Wednesday February 18, 2026 12:43 pm PST by Joe Rossignol

Apple is looking for a "breakthrough" with its push into wearable AI devices, including an "AirTag-sized pendant," according to Bloomberg's Mark Gurman. In a report this week, he said the pendant is reminiscent of the failed Humane AI Pin, but it would be an iPhone accessory rather than a standalone product. The pendant would feature an "always-on" camera and a microphone for Siri voice...

10 Reasons to Wait for Apple's iPhone 18 Pro

Wednesday February 18, 2026 5:12 am PST by Tim Hardwick

Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...

• 95 comments