Apple's App Analytics Platform Now Includes Info on Where Customers Discover Apps - MacRumors
Skip to Content

Apple's App Analytics Platform Now Includes Info on Where Customers Discover Apps

by

appanalyticsApple today announced that its App Analytics platform in iTunes Connect now provides developers with insight into where customers discover apps, a welcome change that will give developers more information on where app referrals are coming from.

Developers will be able to see if customers are finding apps from App Store browsing and search, from within other apps, or from web referrals.

App Analytics in iTunes Connect now provides insight on where customers discover your app, including App Store browsing and search, within other apps, or on the web. With key metrics based on source types, you can see your top referring apps and websites, making it easier to optimize your marketing campaigns.

Apple first debuted its app analytics platform in May of 2015, giving developers a detailed look at app usage statistics to enable them to create more effective advertising campaigns.

Tags: App Analytics, App Store, Apple Developer Program

Top Rated Comments

F
farewelwilliams
118 months ago
87% from the bathroom
Score: 4 Votes (Like | Disagree)
jlc1978 Avatar
jlc1978
118 months ago
Creepy. Why is Apple tracking this info?
It gives developers an idea of how effective the various ways of driving people to their app on the app store and what drives purchases. For example, if they don't see a lot of searches they may look at how the app is named, etc. If they have a lot of visits to their website but that doesn't translate to app store purchases they can reassess how they present the app on their website. The aggregate data would not identify individuals but give developers an idea of what drives visits to their app and adjust their marketing efforts accordingly..
Score: 2 Votes (Like | Disagree)
smacrumon Avatar
smacrumon
118 months ago
Love this. More detailed factual information.
Well done Apple.
Score: 1 Votes (Like | Disagree)
Zirel Avatar
Zirel
118 months ago
Creepy. Why is Apple tracking this info?
Creepy what is creepy?

That the developer know if you got to the App you bought through an AppStore search or from an website link?

So creepy!
[doublepost=1493878765][/doublepost]
Shame they didn't release this a few weeks ago so we could watch all the referrers going out of business in real time.

As for the creeped-out privacy folks, you know if you click on an http link the destination server is usually given the address of the page you came from? It's been that way for about 20 years.
It doesn't across sites now.
[doublepost=1493878798][/doublepost]
Good to know.

*Mental note: never click links to appstore ever again*
Because?
Score: 1 Votes (Like | Disagree)
Porco Avatar
Porco
118 months ago
Good to know.

*Mental note: never click links to appstore ever again*
Score: 1 Votes (Like | Disagree)
macfacts Avatar
macfacts
118 months ago
Creepy. Why is Apple tracking this info?
Score: 1 Votes (Like | Disagree)
Read All Comments

Popular Stories

app store blue banner epic 1

Apple Asks Supreme Court to Pause Epic Games Case Ahead of App Store Fee Ruling

Monday May 4, 2026 4:08 pm PDT by
Apple today filed an emergency application with the Supreme Court, asking for a stay on App Store fee calculations while it waits to hear whether the Supreme Court will weigh in on the latest developments in its legal battle with Epic Games. Apple argues that without a stay, it will face irreparable harm. Apple says it will have to litigate the fundamentals of its business model with the...
Read Full Article • 124 comments
rave app

Apple Sued for Pulling Co-Viewing App Rave From the App Store

Thursday May 7, 2026 10:41 am PDT by
Rave, a cross-platform service that lets users watch movies and TV shows together, today filed a series of antitrust lawsuits against Apple after Apple removed the Rave app from the App Store in August 2025. According to Rave, Apple cited "unspecified allegations of fraud and vague concerns about content moderation" when pulling the app. Rave alleges Apple targeted the service because Rave...
Read Full Article • 55 comments
Liquid Glass App Store Feature

Apple Working on Plan to Allow AI Agent Apps on the App Store

Wednesday May 13, 2026 11:02 am PDT by
Apple is looking into ways to better support apps that include AI agents and AI coding capabilities in the App Store, reports The Information. Apple is designing a system that would maintain its security and privacy standards while allowing for AI app features, but details on how the system will work are unavailable. Apple started blocking updates for some popular vibe coding apps in March...
Read Full Article • 22 comments