Skip to Content

Apple to Reduce Affiliate Program Commission Rate to 2.5% for Apps Next Week [Updated]

by

Apple today emailed its iTunes Affiliate Program members to inform them that its commission rate for all apps and in-app content will be reduced to 2.5 percent on May 1, down from 7 percent, globally.

itunes affiliates
Apple will continue to offer a 7 percent commission rate for all other iTunes content, including music, movies, TV shows, and books. Apple will also continue to offer a one-time 50 percent commission on Apple Music subscriptions.


Through the iTunes Affiliate Program, websites can link to and promote App Store apps and receive a percentage of the sale in return.

Update: Apple now says the reduced 2.5 percent commission rate only applies to iOS in-app purchases.

Related Forum: Mac Apps

Top Rated Comments

ck2875 Avatar
116 months ago
The affiliate program and third-party store parsers would be a lot less necessary if app discovery on the App Store wasn't so horrendous. I basically have to rely on AppShopper & Product Hunt to find price drops & new apps.
Score: 9 Votes (Like | Disagree)
Asarien Avatar
116 months ago
Apple must really be strapped for cash.
Score: 8 Votes (Like | Disagree)
spyguy10709 Avatar
116 months ago
RIP appshopper
Score: 7 Votes (Like | Disagree)
BeyondtheTech Avatar
116 months ago
Haha, funny joke.

I think these ads just aren't effective, that's why they reduced the rate.
Shouldn't it be the opposite? If the advertising isn't effective, raise them so that advertisers would be more enticed to do it.
Score: 5 Votes (Like | Disagree)
BeyondtheTech Avatar
116 months ago
Well, thank goodness! We wouldn't want them to be losing any steam on that constant flow of income.
Score: 3 Votes (Like | Disagree)
116 months ago
I make $250/month from promoting my own apps (via various methods) using affiliate links. With the cut down to 2.5%, I'll now be making $85/month. So essentially a $2000 loss per year (basically a mortgage payment for me).

I'm a small developer with one partner. We've been on the App Store for years. Will we survive? Yes. But this hurts small shops like me... every dollar counts.

Considering how many billions of dollars you have in your bank accounts, this is lame Apple.
Score: 3 Votes (Like | Disagree)

Popular Stories

iphone fold text

iPhone Fold Crease Measurements Revealed as Device Hits Production

Wednesday February 25, 2026 5:37 am PST by
Apple has submitted production line orders for its upcoming foldable iPhone, effectively confirming that the device will launch this year, claims a Chinese leaker. According to the Weibo account "Fixed Focus Digital," assembly lines recently received the orders from Apple, which has apparently allowed the leaker to learn the crease measurements for the device's 7.8-inch inner display....
Low Cost A18 Pro MacBook Feature Pink

Leaker Says Apple's Lower-Cost MacBook Will Have These 8 Limitations

Wednesday February 25, 2026 9:25 am PST by
Apple is expected to unveil its long-rumored lower-cost MacBook next week. Given it will be more affordable, this MacBook model will obviously have some reduced specs and compromises compared to the MacBook Air and MacBook Pro. While we are still waiting for Apple to announce the new MacBook, a leaker has shared eight alleged limitations to expect, based on an internal version of Apple's...
m3 macbook pro blue

M5 Pro and M5 Max MacBook Pro: What to Expect

Wednesday February 25, 2026 3:02 pm PST by
Apple is working on a new MacBook Pro that could launch next week ahead of the "Special Experience" planned for March 4, so we thought we'd highlight all of the rumors about the device so far. Design There are no rumors of design changes, and we are expecting the upcoming M5 MacBook Pro models to look just like the M4 versions. Apple will continue to offer 14-inch and 16-inch size options,...