Apple today emailed its iTunes Affiliate Program members to inform them that its commission rate for all apps and in-app content will be reduced to 2.5 percent on May 1, down from 7 percent, globally.

itunes affiliates
Apple will continue to offer a 7 percent commission rate for all other iTunes content, including music, movies, TV shows, and books. Apple will also continue to offer a one-time 50 percent commission on Apple Music subscriptions.


Through the iTunes Affiliate Program, websites can link to and promote App Store apps and receive a percentage of the sale in return.

Update: Apple now says the reduced 2.5 percent commission rate only applies to iOS in-app purchases.

Related Forum: Mac Apps

Top Rated Comments

ck2875 Avatar
115 months ago
The affiliate program and third-party store parsers would be a lot less necessary if app discovery on the App Store wasn't so horrendous. I basically have to rely on AppShopper & Product Hunt to find price drops & new apps.
Score: 9 Votes (Like | Disagree)
Asarien Avatar
115 months ago
Apple must really be strapped for cash.
Score: 8 Votes (Like | Disagree)
spyguy10709 Avatar
115 months ago
RIP appshopper
Score: 7 Votes (Like | Disagree)
BeyondtheTech Avatar
115 months ago
Haha, funny joke.

I think these ads just aren't effective, that's why they reduced the rate.
Shouldn't it be the opposite? If the advertising isn't effective, raise them so that advertisers would be more enticed to do it.
Score: 5 Votes (Like | Disagree)
BeyondtheTech Avatar
115 months ago
Well, thank goodness! We wouldn't want them to be losing any steam on that constant flow of income.
Score: 3 Votes (Like | Disagree)
ethanwa79 Avatar
115 months ago
I make $250/month from promoting my own apps (via various methods) using affiliate links. With the cut down to 2.5%, I'll now be making $85/month. So essentially a $2000 loss per year (basically a mortgage payment for me).

I'm a small developer with one partner. We've been on the App Store for years. Will we survive? Yes. But this hurts small shops like me... every dollar counts.

Considering how many billions of dollars you have in your bank accounts, this is lame Apple.
Score: 3 Votes (Like | Disagree)

Popular Stories

iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
imac video apple feature

Apple Makes Its Second-Biggest Acquisition Ever

Tuesday February 3, 2026 12:45 pm PST by
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
iOS 26 Home Feature

Apple Gives Final Warning to Home App Users

Tuesday February 3, 2026 8:55 am PST by
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching. In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...
maxresdefault

M5 Pro and M5 Max MacBook Pro Launch Imminent as Reseller Stock Dwindles

Tuesday February 3, 2026 12:12 pm PST by
New M5 Pro and M5 Max MacBook Pro models are slated to launch in the near future, according to information shared with MacRumors by an Apple Premium Reseller. Subscribe to the MacRumors YouTube channel for more videos. The third-party Apple retailer said that MacBook Pro stock is very low currently because there is an imminent new product introduction. Apple typically coordinates supply with...
Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...