Bose has been hit by a lawsuit that accuses the company of spying on its wireless headphone customers through its Bose Connect mobile app and violating consumer privacy rights (via Reuters).

The complaint was filed on Tuesday in a Chicago federal court by Kyle Zak, who is seeking an injunction to stop Bose's "wholesale disregard" for the privacy of customers who download the app to their smartphones.

cq5dam
The lawsuit alleges that Bose tracks the listening habits of users when they are wearing headsets like the company's QuietComfort 35 headphones, gleaning information through the app such as music tracks played, podcasts, and other audio listened to.

According to Zak, who bought a pair of $350 QC35 cans, Bose sends all available information to third parties such as Segment.io, a data capture outfit whose website promises to "collect all of your customer data and send it anywhere".

"People should be uncomfortable with it," Christopher Dore, a lawyer representing Zak, said in an interview. "People put headphones on their head because they think it's private, but they can be giving out information they don't want to share."

Audio choices offer "an incredible amount of insight" into customers' personalities, behavior, politics and religious views, the complaint said, citing as an example that a person who listens to Muslim prayers might "very likely" be a Muslim.

Zak is seeking millions of dollars of damages for customers who bought Bose headphones and speakers, including QuietComfort 35, QuietControl 30, SoundLink Around-Ear Wireless Headphones II, SoundLink Color II, SoundSport Wireless and SoundSport Pulse Wireless.

Zak also wants a halt to the data collection, which he said violates the federal Wiretap Act and Illinois laws against eavesdropping and consumer fraud. Bose has yet to respond to requests for comment on the proposed class action case.

Tag: Bose

Top Rated Comments

ColBatGuano Avatar
113 months ago
@555gallardo...

Maybe he does, but so what?
If you join Facebook you presumably have agreed to their terms.
Did Bose's agreement mention this?
Do you understand the concept of informed consent?
Score: 20 Votes (Like | Disagree)
Marshall73 Avatar
113 months ago
The only way to get companies to pay attention and listen to your complaints is to sue for millions. If this stops companies collecting your usage data and reselling it then it's worth it.
Score: 6 Votes (Like | Disagree)
rmbpuser Avatar
113 months ago
I actually like it when my tech is listening/watching me, it makes me feel less lonely. I wish everything would be able to track me; it would be amazing if Netflix was as smart as Facebook, imagine if it could suggest me some comedies to watch one day because it heard me crying from my laptop's microphone earlier then.

IMHO only terrorist will have a problem with that.
Score: 5 Votes (Like | Disagree)
Glassed Silver Avatar
113 months ago
Does this person use Facebook, too?
Sweet Jesus it's 2017 and people still lob that around?

You can not partially agree to consensually share your data?

In that case, brace yourselves, because you have to leave planet earth or live in a forest on a faraway uninhabited island.

Glassed Silver:ios
Score: 5 Votes (Like | Disagree)
44267547 Avatar
113 months ago
Does this person use Facebook, too?
Regardless, I don't think anyone expected Bose to be secretively eavesdropping on someone's listening habits, where as Facebook you consent to their policy. Bose will eventually have to respond to this allegation.
Score: 5 Votes (Like | Disagree)
jacjustjac Avatar
113 months ago
I'm confused though. I have the Bose QC35 and use the app. I never had to put my name into the app... All I use it for is listening to songs. How could my information possibly be "sold off"?

Is this article implying that my conversations and whatever I'm saying into the microphone get sent to Bose?

I read the article, but am just not getting the fuss. Like how can Bose selling off my listening habits possibly affect me?
The app has a control screen that shows you the title of whatever you are listening to, along with playback controls. Just like a Bluetooth car stereo can show you the track name and artist, the Bose headphones are relaying this directly to the app. I notice that when I have connected my QC35s to both my iPad and my phone, and play music from my iPad, the track name/artist shows up on the app on my iPhone and I can use the iPhone to control the playback, even the volume on my iPad, as if I had pressed the buttons on the headphones instead. So there is definitely a direct relay of playback information from the headphones to the app, even if the source is a second Bluetooth device.

It didn't occur to me that Bose might be reading that list of music and sending it off to gleam a listening profile of its users. I doubt they are actually receiving data from the microphones in the headset, especially because the current Bluetooth profile prevents high quality music playback and the microphone from being used at the same time.

The immediate solution is to delete the app. You don't really need it for basic playback operation.

The more effective solution is to hold Bose accountable. This should be an opt-in feature, and clearly displayed that your listening history may be sent to third-parties via the app. Technically any wireless headphone that uses an app could do this, and we don't want to set a trend that it's okay to do this in secret.

The tech nerd in me could see a bright side though. Perhaps Bose simply wants to build a custom EQ for every song, identifying what is being played and adjusting it to fit the genre that they've estimated from millions of other user's listening habit. In the FAQ in their app, Bose advises not to use any equalizer with their headphones, because supposedly their EQ built into the headphones is the best for allllllll types of music. Perhaps they hope to improve it via a third party. It would be nice to know, but Bose is a very secretive company, and now we finally know why they never include release notes in their headphone firmware updates.....
Score: 5 Votes (Like | Disagree)

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
ive and altman

Jony Ive's OpenAI Device Barred From Using 'io' Name

Friday December 5, 2025 6:22 am PST by
A U.S. appeals court has upheld a temporary restraining order that prevents OpenAI and Jony Ive's new hardware venture from using the name "io" for products similar to those planned by AI audio startup iyO, Bloomberg Law reports. iyO sued OpenAI earlier this year after the latter announced its partnership with Ive's new firm, arguing that OpenAI's planned "io" branding was too close to its...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Photos App Icon Liquid Glass

John Gruber Shares Scathing Commentary About Apple's Departing Software Design Chief

Thursday December 4, 2025 9:30 am PST by
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999. Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs. On his blog Daring Fireball,...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
Johny Srouji

Apple Chip Chief Johny Srouji Could Be Next to Go as Exodus Continues

Sunday December 7, 2025 10:41 am PST by
Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports. Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design ...
Apple John Ternus 2019

Will John Ternus Really Be Apple's Next CEO?

Friday December 5, 2025 9:01 am PST by
There is uncertainty about Apple's head of hardware engineering John Ternus succeeding Tim Cook as CEO, The Information reports. Some former Apple executives apparently hope that a new "dark-horse" candidate will emerge. Ternus is considered to be the most likely candidate to succeed Cook as CEO. The report notes that he is more likely to become CEO than software head chief Craig Federighi, ...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....