Apple Continues Twitter-Based iPad Pro Ad Campaign With Three New Videos

Apple today shared three new videos that are part of its ongoing iPad Pro advertising campaign, which features tweets from actual Twitter users complaining about problems that Apple suggests can be fixed with an iPad Pro. "Real problems... answered" is the campaign's tagline.

All of the videos are 15 seconds in length, the ideal size for sharing on social media, where the spots have been featured.

The first video features a tweet that says "My laptop weighs five million tons..." which is used as the basis to highlight the iPad Pro's weight (about a pound) and its ability to run apps like Excel and PowerPoint.


In the second video, a Twitter user complains about needing to get out of her dorm room, which is answered with "Well, get out of there! You know your iPad Pro can hold your textbooks and notes so you can study just about anywhere."


The third video features a tweet complaining about a dead laptop battery during a flight, which is used to point out the all day battery life of the iPad Pro.


Apple's been running its Twitter-based iPad Pro advertising campaign since mid-February. It uses real tweets from real people, but actors are used in the videos to hold up signs and do the voiceovers. Videos so far have focused on features like the Apple Pencil, its range of note taking capabilities, its slim size and portability, its range of software, and more.

Popular Stories

Tim Cook Rainbow

Apple Event in October? Here's What to Expect

Monday September 29, 2025 9:31 am PDT by
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends. Will there be another Apple event this October? We discuss the possibility below. Apple in October Apple's most recent October events were in 2021 and 2023. In 2022 and 2024, Apple did not host an October event. Instead, it...
Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Thursday September 25, 2025 1:11 pm PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept based on rumors This is likely Apple's long-rumored "homeOS" operating system. In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
Apple MacBook Pro M4 hero

New MacBook Pro Nears Mass Production, But Four Bigger Upgrades Expected Next Year

Sunday September 28, 2025 2:08 pm PDT by
Apple's next MacBook Pro models will enter mass production soon, according to the latest information shared by Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said he continues to believe the new MacBook Pro models will be released at some point between late 2025 and the first quarter of 2026, meaning they should be available to order by March at the latest. Apple often...
maxresdefault

New iPad Pro With M5 Chip Leaked in Unboxing Video

Tuesday September 30, 2025 8:39 am PDT by
An apparent unboxing video for an unannounced iPad Pro with the M5 chip was uploaded to YouTube today by Russian channel Wylsacom. The same YouTube account leaked the 14-inch MacBook Pro with the M4 chip before it was announced by Apple last year, so this is likely a legitimate leak. Based on the box shown in the video, this appears to be a 13-inch iPad Pro with an M5 chip, 256GB of...
iOS 26

Apple Releases iOS 26.0.1 With Fixes for Wi-Fi, Cellular, and Camera Issues on iPhone 17 Models

Monday September 29, 2025 10:12 am PDT by
Apple today released iOS 26.0.1 and iPadOS 26.0.1, the first updates to the iOS 26 and iPadOS 26 operating systems that came out earlier this week. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes for the update, iOS 26.0.1 addresses a bug that could cause aberrations in...
apple wallet drivers license feature iPhone 15 pro teal 1

Apple's iPhone Driver's License Feature Now Available in 11 U.S. States

Tuesday September 30, 2025 6:40 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Apple recently revealed that the feature would soon be available in North Dakota, and starting today, the feature has officially gone...
iOS 26

Apple Continues to Prepare iOS 26.0.1 With Multiple Bug Fixes Expected

Sunday September 28, 2025 1:30 pm PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. The account initially said iOS 26.0.1 would have a build number of 23A350, but they now expect the update to have a build number of 23A355. This suggests that the software update will include more bug fixes or changes than initially...
fcc vision pro leak

FCC Accidentally Leaks Apple's Next Vision Pro

Tuesday September 30, 2025 3:48 pm PDT by
The United States Federal Communications Commission (FCC) has seemingly confirmed Apple's work on an updated version of the Vision Pro headset. One of several documents the FCC shared today references an Apple-designed "Head Mounted Device" with a model number of A3416. An included image confirms the device is a Vision Pro. The FCC's uploads are transmission tests, SAR test reports, and...
macbook pro prime day 2025

FCC Leaks Upcoming MacBook Pro and More

Tuesday September 30, 2025 1:58 pm PDT by
The United States Federal Communications Commission has confirmed Apple's work on a new version of the MacBook Pro and several other products, leaking details on the devices ahead of launch. The FCC published documents that reference model numbers that do not correspond with existing devices. A3434, for example, references an unreleased MacBook Pro, while other numbers are likely for...
LG UltraFine 6K Display TB5

LG UltraFine 6K (32U990A) TB5 Display: Pre-Orders Open September 30

Monday September 29, 2025 6:21 am PDT by
Pre-orders for LG's new UltraFine evo 6K display (model 32U990A) with Thunderbolt 5 support will begin on September 30, according to a major U.S. retailer listing. LG first revealed the 32-inch display at CES 2025 in January, teasing its status as the first monitor to support Thunderbolt 5. At the time, LG only provided high-level specs, but left pricing, availability, and full technical...

Top Rated Comments

redheeler Avatar
111 months ago
Apple has repeatedly said they are NOT abandoning Mac.
How do you or Apple define "abandoning"? It has been years since Apple advertised any Macs this aggressively.
[doublepost=1490918187][/doublepost]

Attachment Image
Score: 30 Votes (Like | Disagree)
jimthing Avatar
111 months ago
"My ipad is a POS that does less than my previous laptop does, yet is double the price."

"Get a new laptop, and you can then do lots of things a lot more easily and all at the same time!"
Score: 26 Votes (Like | Disagree)
zilba25 Avatar
111 months ago
Still can't believe they dare advertise an IPad (12.9) that's almost a year and a half old.
I wouldn't feel comfortable spending that amount on money on a tablet that - at this price - should have the latest hardware, not 2015 hardware.
Score: 22 Votes (Like | Disagree)
Born Again Avatar
111 months ago
My tweet

"iPad still is just a big iPhone. Where is the iOS innovation?"
Score: 19 Votes (Like | Disagree)
jdillings Avatar
111 months ago
My favorite tweet "I bought a new iPad believing it would be better than an iPad Air 2"
Score: 14 Votes (Like | Disagree)
dfelix Avatar
111 months ago
LOL laptop's heavy. Go to the ****ing gym and quit complaining. Imagine back in the days when we used to have actual bricks with like 2 minute battery life

Laptops nowadays are lighter than moleskine notebooks. Or pick any school book.
Score: 14 Votes (Like | Disagree)