Nike Shares Funny Apple Watch Nike+ Video Series Starring Kevin Hart

Nike today shared a series of humorous new Apple Watch Nike+ videos which star comedian Kevin Hart as "The Man Who Kept Running." Hart is positioned as a Nike+ Apple Watch owner who was so taken with the device that he couldn't stop running.

In the first video, Kevin Hart is shown unboxing the new Apple Watch Nike+ in October, followed by a message that says he disappeared the next day. "Months later, a film crew found him in the desert 700 miles from home," reads the text in the video.


Hart, now sporting long hair and a beard, is pictured running through the desert and he explains why he can't stop.

I've been living out here for months. But my spirit has been out here forever. See, running used to be hard for me, but things changed when I woke up and heard this little voice in my head. It was the same question every day. "Are we running today?" Every day. You know what I started to do? I started answering that question. Yes! Yes! So now I run. I run.

Subsequent videos show Hart talking to rocks, planning his trip, sharing his New Year's Resolutions, battling the weather, and competing with his friends using the Apple Watch's motivational features.


All seven Nike+ Apple Watch Videos can be viewed on Nike's YouTube Channel. Apple has done its own series of videos highlighting the Apple Watch, featuring it in short 15 second clips that show off its fitness capabilities.

The Apple Watch Nike+ is a Nike-branded version of the Apple Watch Series 2 with an aluminum casing and a special perforated band. It includes exclusive Nike watch faces and it works with the Nike+ Run Club app, designed to motivate users to run each day.

Related Roundup: Apple Watch Series 6
Buyer's Guide: Apple Watch (Buy Now)

Top Rated Comments

Corrado Avatar
51 months ago
I like that the ad shows the mental illness most people who enjoy running have.
Score: 27 Votes (Like | Disagree)
Brookzy Avatar
51 months ago
How did he charge it?! :D
Score: 13 Votes (Like | Disagree)
DogHouseDub Avatar
51 months ago
found 700 miles from home. Got lost when watch couldn't give him directions home because he didn't have his phone with him. Then it died a few hours later and he was left to wander the desert.
Score: 11 Votes (Like | Disagree)
japanime Avatar
51 months ago

Honestly, the Apple Watch (or other "wearables") can be game-changers in terms of fitness (and other things).

Definitely!

I've been using Nike+ since it was launched 10 years ago. I was in my early 40s and out of shape, and Nike+ motivated me to get moving again. Since then, I've logged 25,000 Nike+ miles and am in the best shape — both physically and mentally — of my adult life.

If you're on the fence about Nike+ or buying an Apple Watch for its fitness features, just do it!
Score: 8 Votes (Like | Disagree)
FlyBry Avatar
51 months ago

Ironic thing is... Running is not a good exercise for your body.

Really? Says what knowledgable Doctor?
I run with a group that has two orthopedic surgeons as members. And no, we don't ask for free advice while on a run.
Score: 8 Votes (Like | Disagree)
jayducharme Avatar
51 months ago
These are some of the best commercials Apple has released lately. They make the watch look really good, even though they're showing just one thing it can do.
Score: 6 Votes (Like | Disagree)

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