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Apple Retail Stores Sporting Red Logos for World AIDS Day

Over 400 Apple retail stores around the world have red logos today, in recognition of World AIDS Day. The logos, which Apple has put up at its stores for the last several years on December 1, are meant to raise awareness for the global fight against AIDS.

Earlier this week, Apple announced plans to donate $1 to partner charity (RED) for every Apple Pay purchase made at an Apple Store, on Apple.com, or through the Apple Store app as part of a World AIDS Day campaign. Apple has pledged to donate up to $1 million during the event, which will last until December 6.

Bank of America is also making a donation for every Apple Pay transaction made using its cards from December 1 to December 7, with plans to donate up to $1 million.

applestorebrusselsredlogo
In addition to its Apple Pay promotion, Apple has released several new PRODUCT(RED) items over the course of the last month, including an iPhone 7 Smart Battery Case, an iPhone SE case, a Beats Pill+ Portable Speaker, and Beats Solo3 Wireless Headphones. Throughout the year, a portion of the proceeds from PRODUCT(RED) sales goes to The Global Fund to put a stop to AIDS.

Several App Store apps are also offering limited-edition custom (RED) content for World AIDS Day, and all in-app purchase proceeds will be donated. Participating apps include popular titles like Best Fiends, Boom Beach, Clash of Clans, Candy Crush Jelly Saga, Farm Heroes Saga, PewDiePie's Tuber Simulator, Hay Day, Plants vs. Zombies Heroes, and more.


The (RED) initiative has raised more than $365 million to date to stop AIDS in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania, and Zambia. Funds raised by (RED) are donated to The Global Fund, a group that works to end AIDS, tuberculosis, and malaria as epidemics.

Apple is one of (RED)'s biggest contributors and has donated nearly $120 million over the last 10 years.



Top Rated Comments

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17 weeks ago

In before the toxic comments about Tim Cook.


Ironic that you are the first toxic comment about Tim Cook.
Rating: 29 Votes
17 weeks ago

there is no such thing as white apples in nature.(correct me if I'm wrong) It's mostly red and green or a mix of the two colors. Definitely not the white apple in Apple's logo.

I've never been able to understand why Apple's logo hasn't always been red. Is it to avoid being called the Snow White Apple company?


Anybody else read this like:


Rating: 20 Votes
17 weeks ago
In before the toxic comments about Tim Cook.
Rating: 10 Votes
17 weeks ago
Always wondered if they accomplish this with RGB that are already in there or if they install a filter on the logo for one day.
Rating: 9 Votes
17 weeks ago
All I have to do is put on a red shirt for 1 day a year and that will help cure AIDS??? Nice. Awareness rules! My pink ribbon on my car is also helping to cure cancer. I love being aware!

/s
Rating: 7 Votes
17 weeks ago
Wearing my product red sport band

Rating: 5 Votes
17 weeks ago
Because my Username/Avatar is what it is (Porco Rosso), I am red all day every day. And if people want to take that as me being supportive towards people with AIDS, that's fine by me.

I'm glad Apple do all the (Product) Red stuff, regardless of what money it does or doesn't raise - they don't have to do it, and whilst one can make the cynical argument that they only do it to makes themselves look good, well a) I don't think Apple are often accused of doing what people want purely to please the people rather than Apple, especially lately(!) and b) Even if they do, so what?! The messages transcends their motivation.

Always wondered if they accomplish this with RGB that are already in there or if they install a filter on the logo for one day.


Probably just the R! ;)
Rating: 5 Votes
17 weeks ago

Hey Apple, AIDS peaked in the late 90s. If you'd like to support a more relevant (and severe) problem why not make a green climate change awareness day?

Until the total number of new cases, deaths, and people living with AIDS hits zero, the fight is not over.

Also, isn't Earth Day the green climate change awareness day? They celebrate that.
Rating: 5 Votes
17 weeks ago
Sporting my Product Red sports band for my
Stainless Watch.
Rating: 4 Votes
17 weeks ago

Hey Apple, AIDS peaked in the late 90s. If you'd like to support a more relevant (and severe) problem why not make a green climate change awareness day?


They do have that. (//www.macrumors.com/2016/04/15/apple-store-green-earth-day-2016/).
Rating: 4 Votes

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