Apple to Donate Up to $1 Million to (RED), Outs New (PRODUCT)RED Gear in Honor of World AIDS Day

Apple has announced it will once again honor World AIDS Day by donating $1 to (RED)'s fight against AIDS for every purchase made with Apple Pay at an Apple Store, on Apple.com, or through the Apple Store app, up to a total of $1 million, starting tomorrow through December 6.

“The gift of life is the most important gift that anyone can give,” said Tim Cook. “Thanks to the vision and dedication of (RED), an AIDS-free generation is within our reach. We want to leave the world better than we found it, and that’s why our longtime partnership with (RED) remains so important to us.”

Bank of America will likewise make a donation for every Apple Pay transaction made using its cards, also up to $1 million, on December 1-7.

world-aids-day-bank-of-america
Apple is also releasing new PRODUCT(RED) products, including an iPhone 7 Smart Battery Case and iPhone SE Case, alongside the Pill+ Portable Speaker and Beats Solo3 Wireless On-Ear Headphones, all of which are or will be available today. A portion of proceeds raised from these products support The Global Fund.

pill-plus-productred
Meanwhile, for the next week, a number of popular App Store games will be offering limited-edition, custom (RED) content. All proceeds from the associated in-app purchases will go to The Global Fund. The 20 apps set to participate:


• Angry Birds 2
• Angry Birds POP!
• Best Fiends
• Best Fiends Forever
• Boom Beach
• Candy Crush Jelly Saga
• Clash of Clans
• Clash Royale
• CSR2
• Episode

• Farm Heroes Saga
• FarmVille: Tropic Escape
• FIFA Mobile
• Hay Day
• MARVEL Contest of Champions
• PewDiePie’s Tuber Simulator
• Plants vs. Zombies Heroes
• SimCity BuildIt
• War Dragons
• YAHTZEE With Buddies

In the United States, Apple is offering a free iTunes download of The Lazarus Effect, the documentary about the mission of (RED). Meanwhile, 100 percent of U.S. proceeds raised from The Killers’ holiday album Don’t Waste Your Wishes, exclusively available on iTunes, will go to The Global Fund.

Apple says customers around the world can also easily donate directly to (RED) through iTunes to join the fight against AIDS. Meanwhile, a record 400+ Apple retail stores around the world will once again turn their logos red or feature (RED) window decals on December 1 to raise visibility for World AIDS Day.

Update: The PRODUCT(RED) iPhone 7 Smart Battery Case ($99.00) and iPhone SE Leather Case ($39.00) are now available to order on Apple.com. At the time of writing, delivery dates are stretching between December 5-7 for the iPhone 7 case and December 2-5 for the iPhone SE case.

Top Rated Comments

Scottsoapbox Avatar
73 months ago
I hate these "company donations" based on customer dollars. What if everyone that supports RED directly donates -gasp- $2. And Apple just man up and write a check for $1M (no "up to", no marketing tie in, just support).
Score: 11 Votes (Like | Disagree)
HoosBruce Avatar
73 months ago
People complaining about a $1 million donation. Idc if Apple has a bagillion in the bank, it still helps. Typical MR.
Score: 10 Votes (Like | Disagree)
darkpaw Avatar
73 months ago
How much have you given to HIV causes relative to your net worth?
If someone buys something, Apple will likely make more than $1 in profit, so they're only giving away $1 per purchase regardless of how expensive that purchase is. I don't have $200bn in the bank, and I don't make money from selling products and making more profit than I give away, so your comparison is moot.

Oh, and I'm currently unemployed, but still give £10 a month to the Terence Higgins Trust, and an extra tenner when I have a HIV test.
Score: 8 Votes (Like | Disagree)
darkpaw Avatar
73 months ago
Is (RED) the charity whose administration & marketing costs are so high, that barely anything raised actually goes toward the fight against HIV and AIDS? Wouldn't it be better for Apple to give the money directly to those researching and developing treatments rather than a middleman who takes their cut?

Don't get me wrong, it's great that this happens, but $1 million is nothing to a company with $200 billion sitting around. They can afford much more. Hell, even $2 million would be better, and would still be insignificant. Yay for Apple giving $1 away on a $3,000 purchase...
Score: 5 Votes (Like | Disagree)
tw1ll Avatar
73 months ago
This will be a mixed bag - some will congratulate supporting a good cause, some will call them cheap.

It is a good cause and it is to be applauded.

However, to put things in perspective $1M represents 14.6 MINUTES of profit from last quarters earnings. It is also only going to be donated after having spent $$$ in an Apple store generating more $Bn profits this quarter. On balance, I call them cheap - Cook should match fund the direct donations from his own pocket if he's that concerned - money grabbing, second rate exec. hypocrite.
Score: 5 Votes (Like | Disagree)
Aluminum213 Avatar
73 months ago
$1 million from Apple is like a penny for the average person
Score: 4 Votes (Like | Disagree)

Popular Stories

2022 back to school apple

Apple Launches 2022 Back to School Offer: Up to $150 Gift Card With Mac or iPad

Friday June 24, 2022 5:08 am PDT by
Apple today launched its annual "Back to School" promotion for college/university students in the United States and Canada. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. Apple is also offering students 20% off AppleCare+ plans during the promotion. Apple is offering a $150 gift card with the purchase ...
apple ar headset concept 2

Apple CEO Tim Cook Hints at AR/VR Headset: 'Stay Tuned and You'll See What We Have to Offer'

Wednesday June 22, 2022 6:34 pm PDT by
CEO Tim Cook this week did an interview with China Daily, where he once again commented on on the future of augmented reality and hinted at Apple's work on an AR/VR headset. Render via designer Ian Zelbo Cook said that Apple is excited about the opportunities available with augmented reality, which is not too far off from prior comments that he's made, but he went on to say that people should ...
airpods pro 2 1

AirPods Pro 2 Said to Feature Upgraded H1 Chip, Find My, Heart Rate Detection, USB-C and More

Friday June 24, 2022 9:48 am PDT by
The next-generation AirPods Pro could come with a long list of new features that include heart rate detection, the ability to function as a hearing aid, and a USB-C port according to a report from 52Audio. The site claims that it has received new information on the AirPods Pro 2, and it has used that information to provide some renders on what the earbuds might look like. Design wise, there...
customize wallpaper setting ios 16

iOS 16 Beta 2 Tidbits: New Wallpaper Colors, Backup Over LTE, SMS Filtering and More

Wednesday June 22, 2022 2:16 pm PDT by
Apple today seeded the second betas of iOS 16 and iPadOS 16 to developers for testing purposes, and the new betas introduce new features and refine some of the changes that Apple made with the first iOS 16 release. Subscribe to the MacRumors YouTube channel for more videos. Lock Screen Photo Wallpaper Customization When customizing a photo on the Lock Screen, there are two new DuoTone and...
home app ios 16

Apple Confirms iPad Will No Longer Be Supported as a Home Hub in iOS 16

Wednesday June 22, 2022 12:38 pm PDT by
The iPad will no longer be able to be used as a home hub following the launch of iOS 16, iPadOS 16, macOS Ventura, and the HomePod 16 software this fall, Apple confirmed today. As discovered in iOS 16 code by MacRumors contributor Steve Moser, Apple says that the iPad will no longer be supported as a home hub. This information will be displayed in the Home app after updating to iOS 16.A home ...
apple ar headset concept 1

Apple Rumored to Announce 'Game-Changer' AR/VR Headset in January 2023

Friday June 24, 2022 2:52 am PDT by
Apple is "likely" to announce its long-rumored mixed-reality headset as soon as January 2023, Apple analyst Ming-Chi Kuo has reiterated. Concept render based on purported leaked information by Ian Zelbo In a detailed post on Medium, Kuo explained that Apple's headset will be a "game-changer" for the augmented-reality and virtual-reality market. Describing some of the headset's...