Apple to Donate Up to $1 Million to (RED), Outs New (PRODUCT)RED Gear in Honor of World AIDS Day

Apple has announced it will once again honor World AIDS Day by donating $1 to (RED)'s fight against AIDS for every purchase made with Apple Pay at an Apple Store, on Apple.com, or through the Apple Store app, up to a total of $1 million, starting tomorrow through December 6.

“The gift of life is the most important gift that anyone can give,” said Tim Cook. “Thanks to the vision and dedication of (RED), an AIDS-free generation is within our reach. We want to leave the world better than we found it, and that’s why our longtime partnership with (RED) remains so important to us.”

Bank of America will likewise make a donation for every Apple Pay transaction made using its cards, also up to $1 million, on December 1-7.

world-aids-day-bank-of-america
Apple is also releasing new PRODUCT(RED) products, including an iPhone 7 Smart Battery Case and iPhone SE Case, alongside the Pill+ Portable Speaker and Beats Solo3 Wireless On-Ear Headphones, all of which are or will be available today. A portion of proceeds raised from these products support The Global Fund.

pill-plus-productred
Meanwhile, for the next week, a number of popular App Store games will be offering limited-edition, custom (RED) content. All proceeds from the associated in-app purchases will go to The Global Fund. The 20 apps set to participate:


• Angry Birds 2
• Angry Birds POP!
• Best Fiends
• Best Fiends Forever
• Boom Beach
• Candy Crush Jelly Saga
• Clash of Clans
• Clash Royale
• CSR2
• Episode

• Farm Heroes Saga
• FarmVille: Tropic Escape
• FIFA Mobile
• Hay Day
• MARVEL Contest of Champions
• PewDiePie’s Tuber Simulator
• Plants vs. Zombies Heroes
• SimCity BuildIt
• War Dragons
• YAHTZEE With Buddies

In the United States, Apple is offering a free iTunes download of The Lazarus Effect, the documentary about the mission of (RED). Meanwhile, 100 percent of U.S. proceeds raised from The Killers’ holiday album Don’t Waste Your Wishes, exclusively available on iTunes, will go to The Global Fund.

Apple says customers around the world can also easily donate directly to (RED) through iTunes to join the fight against AIDS. Meanwhile, a record 400+ Apple retail stores around the world will once again turn their logos red or feature (RED) window decals on December 1 to raise visibility for World AIDS Day.

Update: The PRODUCT(RED) iPhone 7 Smart Battery Case ($99.00) and iPhone SE Leather Case ($39.00) are now available to order on Apple.com. At the time of writing, delivery dates are stretching between December 5-7 for the iPhone 7 case and December 2-5 for the iPhone SE case.

Top Rated Comments

Scottsoapbox Avatar
95 months ago
I hate these "company donations" based on customer dollars. What if everyone that supports RED directly donates -gasp- $2. And Apple just man up and write a check for $1M (no "up to", no marketing tie in, just support).
Score: 11 Votes (Like | Disagree)
HoosBruce Avatar
95 months ago
People complaining about a $1 million donation. Idc if Apple has a bagillion in the bank, it still helps. Typical MR.
Score: 10 Votes (Like | Disagree)
darkpaw Avatar
95 months ago
How much have you given to HIV causes relative to your net worth?
If someone buys something, Apple will likely make more than $1 in profit, so they're only giving away $1 per purchase regardless of how expensive that purchase is. I don't have $200bn in the bank, and I don't make money from selling products and making more profit than I give away, so your comparison is moot.

Oh, and I'm currently unemployed, but still give £10 a month to the Terence Higgins Trust, and an extra tenner when I have a HIV test.
Score: 8 Votes (Like | Disagree)
darkpaw Avatar
95 months ago
Is (RED) the charity whose administration & marketing costs are so high, that barely anything raised actually goes toward the fight against HIV and AIDS? Wouldn't it be better for Apple to give the money directly to those researching and developing treatments rather than a middleman who takes their cut?

Don't get me wrong, it's great that this happens, but $1 million is nothing to a company with $200 billion sitting around. They can afford much more. Hell, even $2 million would be better, and would still be insignificant. Yay for Apple giving $1 away on a $3,000 purchase...
Score: 5 Votes (Like | Disagree)
tw1ll Avatar
95 months ago
This will be a mixed bag - some will congratulate supporting a good cause, some will call them cheap.

It is a good cause and it is to be applauded.

However, to put things in perspective $1M represents 14.6 MINUTES of profit from last quarters earnings. It is also only going to be donated after having spent $$$ in an Apple store generating more $Bn profits this quarter. On balance, I call them cheap - Cook should match fund the direct donations from his own pocket if he's that concerned - money grabbing, second rate exec. hypocrite.
Score: 5 Votes (Like | Disagree)
Aluminum213 Avatar
95 months ago
$1 million from Apple is like a penny for the average person
Score: 4 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Perspective Gray

Five Key Upgrades Coming to iPhone 16

Friday March 15, 2024 1:45 pm PDT by
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
When To Expect New iPads Feature 1

Apple to Announce New iPads on March 26, Rumors Claim

Monday March 18, 2024 4:02 am PDT by
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
airpods 3 orange

Two New AirPods 4 Models Expected to Launch in September or October

Sunday March 17, 2024 7:56 am PDT by
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
iphone se 4 modified flag edges

iPhone SE 4 Expected to Depreciate Heavily

Tuesday March 12, 2024 9:04 am PDT by
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
iOS 17 Passkey With Apple ACCOUNT Feature

'Apple ID' Expected to Change to 'Apple Account' Starting With iOS 18

Sunday March 17, 2024 7:13 am PDT by
MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this...
General iOS 17 Feature Orange Purple

iOS 17.4.1 Update for iPhone is Imminent

Monday March 18, 2024 5:27 am PDT by
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...
M3 iPad Feature 3

New iPads Likely to Begin Shipping in April

Monday March 18, 2024 9:52 am PDT by
Apple's new iPad Pro models with OLED displays will likely begin shipping to customers in April, according to information shared today by Ross Young, CEO of display industry research firm Display Supply Chain Consultants. Bloomberg's Mark Gurman also said the new iPad Pro models might not ship until "deeper" into April in his Power On newsletter on Sunday:I've repeatedly said that new...