Two days after the initial announcement, AT&T's new streaming television service DirecTV Now has officially launched on the iOS and Apple TV App Stores as a free initial download. [Direct Link] The service will allow customers to stream and subscribe to various channel bundles that range in price from $35 to $70, "with no commitments, no equipment, and no installers."

Specifically, the bundles start with 60+ channels ($35/month), 80+ channels ($50/month), 100+ channels ($60/month), and 120+ channels ($70/month). A seven day free trial is available for customers to check out any of the packages, and a limited time offer is knocking down the price of the 100+ channel bundle to $35 to entice new users into subscribing. Premium channels, like HBO and Cinemax, can be added onto any package at $5 per channel.

directv-now-launch

DIRECTV NOW lets you stream top live channels and thousands of On Demand movies and shows instantly upon sign-up. It¹s hassle-free TV, with no commitments, no equipment, and no installers. Watch your favorite shows on your favorite devices. Start on one device, pause, and continue watching on another. Missed the first part of your favorite show that started airing 10 minutes ago? No worries! Restart your show from the beginning. Enjoy TV freedom with DIRECTV NOW.

AT&T is offering new subscribers a free Apple TV if they purchase three months of pre-paid DirecTV NOW. The new streaming service is also available to watch on the web, and on Android and Amazon devices. The company promises a seamless viewing ecosystem across all of a user's devices, so they can pause a show and pick it up on any smartphone, tablet, or web browser that supports DirecTV NOW.

Top Rated Comments

auero Avatar
118 months ago
anyone have the direct iOS app store link?

its not in the store for me yet.
https://itunes.apple.com/us/app/directv-now/id1136238277

I've been using the service all day and I'm blown away with how smooth it's been running. The quality is fantastic and noticeably better coming from Sling. I jumped on the free Apple TV offer with 3 month prepayment too.
Score: 9 Votes (Like | Disagree)
shareef777 Avatar
118 months ago
THIS is what Apple should of tried to do from the beginning. Signed up for the 100+ channel w/ 3mo prepaid for a free AppleTV (that alone makes this a steal). I can now buy an AppleTV for any room I want to add a 'receiver' to without paying the absurd price the providers ask (ironically, even DirecTV).

Finally looks like pay TV providers days are over. The only scary issue is that now most internet providers are now putting caps on their service. I'm limited to 1TB with Comcast, and have gone over that cap once already. This won't help that situation. I wish competition like GoogleFiber was available here, but politicians get bought out and block this from happening. Sigh
Score: 5 Votes (Like | Disagree)
dr4stic Avatar
118 months ago
Just an FYI after speaking to a representative on chat.

Multiple streams: 2 max, don't have to be on the same network, presumably this includes mobile streams. In order to get more, have to sign up more than once, no way to buy "extra streams" like with Netflix.

Data usage: Unmetered on AT&T Internet (U-Verse & Mobile)

Recommended bandwidth per stream: 3 Mb/s recommended for HD (I'm guessing double for 2 streams). Channels are in HD.

DVR: No solid info for now. Can rewind within a channel (or watch past shows) up to 72 hours previous.

CC (Closed Captioning): Should work as expected.
Score: 5 Votes (Like | Disagree)
AppleFan91 Avatar
118 months ago
Hell I jumped on that. Normally the Apple TV is $150, this is $105 and comes with 3 months of live TV. That's a steal. Even if I can felt the live TV I saved $50 on the Apple TV lol
Score: 4 Votes (Like | Disagree)
lsutigerfan1976 Avatar
118 months ago
Now it won't me login in to my other ATV4. I keep getting this message.
[doublepost=1480552757][/doublepost]
And now my second error of the night. I am only using one stream, and keep getting this error.

Attachment Image

Attachment Image
Score: 3 Votes (Like | Disagree)
s15119 Avatar
118 months ago
:rolleyes: Seriously? You quote election day as an example of them doing well?

Try googling: cnn+viewership+failing
Why would I do that. To read a bunch of right wing propaganda about how the Communist News Network is failing. I pointed you to actual statistics that showed you to be mistaken. Good day.
Score: 3 Votes (Like | Disagree)

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
Photos App Icon Liquid Glass

John Gruber Shares Scathing Commentary About Apple's Departing Software Design Chief

Thursday December 4, 2025 9:30 am PST by
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999. Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs. On his blog Daring Fireball,...
iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
ive and altman

Jony Ive's OpenAI Device Barred From Using 'io' Name

Friday December 5, 2025 6:22 am PST by
A U.S. appeals court has upheld a temporary restraining order that prevents OpenAI and Jony Ive's new hardware venture from using the name "io" for products similar to those planned by AI audio startup iyO, Bloomberg Law reports. iyO sued OpenAI earlier this year after the latter announced its partnership with Ive's new firm, arguing that OpenAI's planned "io" branding was too close to its...
iphone air camera

iPhone Air's Resale Value Has Dropped Dramatically, Data Shows

Thursday December 4, 2025 5:27 am PST by
The iPhone Air has recorded the steepest early resale value drop of any iPhone model in years, with new data showing that several configurations have lost almost 50% of their value within ten weeks of launch. According to a ten-week analysis published by SellCell, Apple's latest lineup is showing a pronounced split in resale performance between the iPhone 17 models and the iPhone Air....
iPhone 17 Pro Cosmic Orange

iPhone 17 Pro Lost a Camera Feature Pro Models Have Had Since 2020

Thursday December 4, 2025 5:18 am PST by
iPhone 17 Pro models, it turns out, can't take photos in Night mode when Portrait mode is selected in the Camera app – a capability that's been available on Apple's Pro devices since the iPhone 12 Pro in 2020. If you're an iPhone 17 Pro or iPhone 17 Pro Max owner, try it for yourself: Open the Camera app with Photo selected in the carousel, then cover the rear lenses with your hand to...