Google announced an update to its namesake app for iOS yesterday, adding a resumable private browsing mode and inline YouTube support.

The new private browsing feature apes Incognito mode from the company's Chrome browser, along with its dark window theme, but adds an extra layer of privacy, too. Like Chrome, search and browse history are not saved when the mode is enabled, but Google app users can also enable Touch ID for the feature, allowing them to re-enter an existing Incognito session after exiting the app.

google-ios
Additionally, the Google app gets inline support for YouTube videos, allowing for instant playback within search results, instead of being switched to another browser window or the YouTube app.

The update also renames Google Now to "the feed", and brings increased stability for iOS 10 users as well as performance improvements that promise to reduce crashes by half.

The new Incognito mode does not appear to have rolled out to all users yet, but once it does, the mode can be enabled by tapping into the app's account settings screen and selecting "Turn on incognito".

A hard press of the Google app icon from the home screen also turns up a 3D Touch option to enter the mode on compatible devices. The Touch ID feature can be configured in Incognito settings.

Google Search can be downloaded from the App Store for free. [Direct Link]

Tag: Google

Top Rated Comments

hanser Avatar
117 months ago
Google don't sell your data. That's not an income stream they have.
They may not sell the data per se, but they sell profiles they construct based on those data. And by getting more and more detailed, those profile can be used to destill knowledge about single persons, even if the data are "anonymized".
Score: 5 Votes (Like | Disagree)
ginkobiloba Avatar
117 months ago
Google don't sell your data. That's not an income stream they have.
You're being sarcastic , right ? Right ?
[doublepost=1475062702][/doublepost]Google Mail now requires an phone number ( and there is no way around it). With that, and all your browsing history and email exchanges, they now have enough precision to identify you personally ( name, address, etc..).

They now know you better than you know yourself
( That's actually a real quote from Larry Page on Google's goals )
Score: 4 Votes (Like | Disagree)
Nozuka Avatar
117 months ago
LOL "Incognito Mode".

That's Google's way of saying "We promise not to sell your fingerprints and other online session histories to the highest bidder. We promise! No, really! We really mean it this time!"
Luckily the fingerprint handling is entirely done by iOS. Google never gets the fingerprint, just a "the fingerprint is okay" or "wrong"
Score: 3 Votes (Like | Disagree)
bellang Avatar
117 months ago
You're being sarcastic , right ? Right ?
[doublepost=1475062702][/doublepost]Google Mail now requires an phone number ( and there is no way around it). With that, and all your browsing history and email exchanges, they now have enough precision to identify you personally ( name, address, etc..).

They now know you better than you know yourself
( That's actually a real quote from Larry Page on Google's goals )
Oh yes, they know you very well. MS, Apple, Facebook etc all do. But they don't sell your data. They serve adds based on the information you have. The advertiser doesn't get your data. I'm not pro google, but the narrow minded 'Apple is perfect view and everyone else is evil' is very absurd.
[doublepost=1475081054][/doublepost]
Funniest thing I've read all day!!!
This is common and confirmed knowledge. Look at the accounts and the t&c's. Not everything they do is great, but this isn't something they do.
Score: 2 Votes (Like | Disagree)
bellang Avatar
117 months ago
LOL "Incognito Mode".

That's Google's way of saying "We promise not to sell your fingerprints and other online session histories to the highest bidder. We promise! No, really! We really mean it this time!"
Google don't sell your data. That's not an income stream they have.
Score: 2 Votes (Like | Disagree)
6836838 Avatar
117 months ago
Google don't sell your data. That's not an income stream they have.
Funniest thing I've read all day!!!
Score: 2 Votes (Like | Disagree)

Popular Stories

iOS 26 on iPhone Feature

Here's When iOS 26 Rolls Out Today in Every Time Zone [Update: Out Now!]

Monday September 15, 2025 12:00 am PDT by
Update 10:06 a.m.: iOS 26 is rolling out now, though it may take a bit for all users to see it, so keep checking! Today's the day! Apple is about to release iOS 26, which will deliver the biggest redesign since iOS 7 and bring a range of new features and improvements to iPhones worldwide. It's Apple's biggest software update of the year, and Apple announced at last week's iPhone event that...
Tim Cook Rainbow

Apple Reportedly Plans to Launch These 10 Products in 'Coming Months'

Sunday September 14, 2025 8:45 am PDT by
Apple's annual September event is now in the rearview mirror, with the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3 set to launch this Friday, September 19. As always, there is more to come. In his Power On newsletter today, Bloomberg's Mark Gurman said Apple plans to release many products in the...
iOS 26 Battery Glass Feature

Apple Says Installing iOS 26 Might Impact Battery Life

Monday September 15, 2025 10:56 am PDT by
In the iOS 26 release notes, Apple is warning iPhone users that installing the new software might have a temporary impact on battery life, which is normal. A new support document explains that major iOS updates require background setup like indexing data and files for search, downloading new assets, and updating apps. Further, Apple says that new features could require more resources,...
AirPods Pro Firmware Feature

AirPods Pro 2 and AirPods 4 Get iOS 26 Features With New Firmware Update

Monday September 15, 2025 10:50 am PDT by
Apple today released updated firmware for the AirPods Pro 2 and the AirPods 4, introducing support for the new AirPods features that are included in iOS 26, iPadOS 26, and macOS Tahoe. The firmware has a build number of 8A356, and it replaces the current 7E93 firmware. With Apple's new software updates, the AirPods Pro 2 and the AirPods 4 support better audio quality for phone calls and...
iphone 17 lineup

iPhone 17 Models Launch on September 19 With These New Features

Friday September 12, 2025 7:58 am PDT by
Apple will launch its new iPhone 17 lineup and ultra-thin iPhone Air in stores on Friday, September 19, and the company has already shown off the new devices at its fall event, which ran with the the tagline "Awe dropping." The iPhone 17 series brings a host of new features and enhancements. Here's a rundown of the biggest upgrades and changes: iPhone 17 Display Changes The iPhone...
apple n1 chip

Apple's New N1 Chip in iPhone 17, iPhone 17 Pro, and iPhone Air Has a Wi-Fi 7 Limitation

Saturday September 13, 2025 10:01 am PDT by
The latest iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air models are equipped with Apple's all-new N1 chip for Wi-Fi 7, Bluetooth 6, and Thread connectivity. However, the chip has a Wi-Fi 7 bandwidth limitation. According to FCC documents reviewed by MacRumors, the N1 chip in all of the new iPhone models supports up to 160 MHz channel bandwidth for Wi-Fi 7, short of the...
iPhone 17 Pro Air Boxes

iPhone Air and iPhone 17 Pro Boxes Revealed

Sunday September 14, 2025 1:36 pm PDT by
T-Mobile President Jon Freier today shared real-world photos of Apple's boxes for the iPhone Air, iPhone 17 Pro, and iPhone 17 models, which launch on Friday. Image Credit: Jon Freier Apple has typically included iPhone box renders in its product environmental reports, but it did not do so for the latest models. However, Apple's iPhone Upgrade Program page does offer some images of the boxes, ...