Google announced an update to its namesake app for iOS yesterday, adding a resumable private browsing mode and inline YouTube support.

The new private browsing feature apes Incognito mode from the company's Chrome browser, along with its dark window theme, but adds an extra layer of privacy, too. Like Chrome, search and browse history are not saved when the mode is enabled, but Google app users can also enable Touch ID for the feature, allowing them to re-enter an existing Incognito session after exiting the app.

google-ios
Additionally, the Google app gets inline support for YouTube videos, allowing for instant playback within search results, instead of being switched to another browser window or the YouTube app.

The update also renames Google Now to "the feed", and brings increased stability for iOS 10 users as well as performance improvements that promise to reduce crashes by half.

The new Incognito mode does not appear to have rolled out to all users yet, but once it does, the mode can be enabled by tapping into the app's account settings screen and selecting "Turn on incognito".

A hard press of the Google app icon from the home screen also turns up a 3D Touch option to enter the mode on compatible devices. The Touch ID feature can be configured in Incognito settings.

Google Search can be downloaded from the App Store for free. [Direct Link]

Tag: Google

Top Rated Comments

hanser Avatar
119 months ago
Google don't sell your data. That's not an income stream they have.
They may not sell the data per se, but they sell profiles they construct based on those data. And by getting more and more detailed, those profile can be used to destill knowledge about single persons, even if the data are "anonymized".
Score: 5 Votes (Like | Disagree)
ginkobiloba Avatar
119 months ago
Google don't sell your data. That's not an income stream they have.
You're being sarcastic , right ? Right ?
[doublepost=1475062702][/doublepost]Google Mail now requires an phone number ( and there is no way around it). With that, and all your browsing history and email exchanges, they now have enough precision to identify you personally ( name, address, etc..).

They now know you better than you know yourself
( That's actually a real quote from Larry Page on Google's goals )
Score: 4 Votes (Like | Disagree)
Nozuka Avatar
119 months ago
LOL "Incognito Mode".

That's Google's way of saying "We promise not to sell your fingerprints and other online session histories to the highest bidder. We promise! No, really! We really mean it this time!"
Luckily the fingerprint handling is entirely done by iOS. Google never gets the fingerprint, just a "the fingerprint is okay" or "wrong"
Score: 3 Votes (Like | Disagree)
bellang Avatar
119 months ago
You're being sarcastic , right ? Right ?
[doublepost=1475062702][/doublepost]Google Mail now requires an phone number ( and there is no way around it). With that, and all your browsing history and email exchanges, they now have enough precision to identify you personally ( name, address, etc..).

They now know you better than you know yourself
( That's actually a real quote from Larry Page on Google's goals )
Oh yes, they know you very well. MS, Apple, Facebook etc all do. But they don't sell your data. They serve adds based on the information you have. The advertiser doesn't get your data. I'm not pro google, but the narrow minded 'Apple is perfect view and everyone else is evil' is very absurd.
[doublepost=1475081054][/doublepost]
Funniest thing I've read all day!!!
This is common and confirmed knowledge. Look at the accounts and the t&c's. Not everything they do is great, but this isn't something they do.
Score: 2 Votes (Like | Disagree)
bellang Avatar
119 months ago
LOL "Incognito Mode".

That's Google's way of saying "We promise not to sell your fingerprints and other online session histories to the highest bidder. We promise! No, really! We really mean it this time!"
Google don't sell your data. That's not an income stream they have.
Score: 2 Votes (Like | Disagree)
6836838 Avatar
119 months ago
Google don't sell your data. That's not an income stream they have.
Funniest thing I've read all day!!!
Score: 2 Votes (Like | Disagree)

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
Tesla Charging

Tesla Working to Add Apple CarPlay Support to Vehicles

Thursday November 13, 2025 8:31 am PST by
Tesla is working to add support for Apple CarPlay in its vehicles, Bloomberg's Mark Gurman reports. Tesla vehicles rely on its own infotainment software system, which integrates vehicle functions, navigation, music, web browsing, and more. The automaker has been an outlier in foregoing support for Apple CarPlay, which has otherwise become an industry standard feature, allowing users to...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
walmart new ornametns

Walmart Black Friday Deals Begin Today With Low Prices on Headphones, TVs, and More

Friday November 14, 2025 7:55 am PST by
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
iOS 26

Everything New in iOS 26.2 Beta 2

Wednesday November 12, 2025 3:29 pm PST by
Apple today provided developers with the second beta of iOS 26.2, which adds a few new features worth knowing about. Measure App Apple's Measure app now features a Liquid Glass design for the level, with two Liquid Glass bubbles instead of white circles. Games App There's now an option to sort games in the Games app Library by size, in addition to Name and Recent. CarPlay The...