Apple isn't mentioned in the email as it was in the email sent to Series 2 customers, but Best Buy is saying that "the item listed below is taking longer to fulfill than we anticipated," then providing the new October 13 date. In the same thread on Reddit, some users are mentioning earlier estimated dates, but only by a few days, including October 10. As Redditor u8miladoo said:
Again, this is for the Series 1 , i pre ordered it since day 1. Smdh. Never again Best Buy. Funny thing is , it is letting me do a store pick up pre order and it says available for my store near me. Im thinking to just do another transaction , get it in store and cancel the other one. What a nightmare.Instead of the gift card offer given to Series 2 and iPhone 7 customers, Best Buy is appearing to simply offer paying for "the amount of shipping" on each order, which will be applied whenever the order moves to shipping status. For u8miladoo, that amounts to $12.97 in credit.
A few Best Buy locations are said to have Apple Watch Series 2 and Series 1 stock when the stores begin opening this morning, so there's a chance online pre-order customers with pushed-back shipping dates can purchase their Apple Watch in store, and then cancel the order online when they get home. Since the stores haven't opened yet, however, no one has tried out this method to success.