Apple today announced a new pair of wireless "AirPods," which provide up to 5 hours of music playback and high-quality sound through a "seamless and automatic connection" between devices. The AirPods include a rechargeable battery case that delivers up to 24 hours of battery life.
The AirPods connect instantly with a single tap and switch between iCloud-connected Apple devices on the fly. Playback is controlled by dual-optical sensors that "know when you are listening" and will pause music automatically when taken out. A double tap on the buds invokes Siri, allowing the user to select and control music, change the volume, check battery life or perform any other Siri task. This functionality is enabled by an ultra-low power Apple W1 chip inside, which also delivers higher quality audio, claims Apple.
"AirPods are the first headphones to deliver a breakthrough wireless audio experience, and with the new Apple W1 chip they deliver innovative features including high quality sound, great battery life and automatic setup," said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. "AirPods are simple and magical to use, with no switches or buttons, automatically connecting to all your Apple devices simply and seamlessly, and letting you access Siri with just a double tap. We can’t wait for users to try them with iPhone 7 and Apple Watch Series 2."
Each AirPod also has an additional accelerometer that detects when the user is speaking, while a pair of beam-forming microphones focus on the sound of the user's voice and filters out external noise.
The AirPods come with a Lightning cable for charging the case, and will be available to buy from late October in stores and online at a price of $159. The earphones require Apple devices running iOS 10, watchOS 3 or macOS Sierra.
The company also showcased a pair of new, lightning-connected EarPods at the media event in San Francisco. These wired headphones will be included in the box for the iPhone 7 and iPhone 7 Plus, along with a Lightning-to-3.5mm headphone adapter.
Thursday November 27, 2025 1:01 pm PST by Joe Rossignol
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
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While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
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Thursday November 27, 2025 3:14 am PST by Tim Hardwick
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
