Apple's Online Store Down Ahead of Today's iPhone 7 Event - MacRumors
Skip to Content

Apple's Online Store Down Ahead of Today's iPhone 7 Event

Apple's online storefront has been taken offline this morning, less than six hours prior to the company's upcoming "See You on the 7th" media event at the Bill Graham Civic Auditorium in San Francisco, where Tim Cook and other senior executives are expected to announce the iPhone 7 and iPhone 7 Plus, second-generation Apple Watch, new Beats products, and possibly other updates.

apple-store-down-sep-2016
Apple will provide a live stream (spoiler free) of the keynote on the Apple TV and on iOS and Mac devices through its website, starting at 10:00 a.m. Pacific Time. MacRumors will also have full coverage of the event, with a live blog on our front page at MacRumors.com and updates in 140 characters or less through our @MacRumorsLive account on Twitter. Last week, we outlined what to expect at the event.

We'll also have specific coverage of today's announcements in separate news stories, and our community forums are a great place for readers to discuss the announcements before, during, and after the event. Be sure to keep tabs on the iPhone and Apple Watch sections in particular for the latest discussions.

Popular Stories

Apple Passeig de Gracia

Apple's Beautiful Barcelona Store Reopens With Pickup Station and More

Tuesday May 26, 2026 12:10 pm PDT by
Apple's beautiful Passeig de Gràcia store in the heart of Barcelona reopened today, after being closed for around three months for renovations. According to the Spanish blog Applesfera, the store's large video wall has been replaced with a dedicated Apple Pickup station for online orders. The indoor trees and wood cube seats that surrounded the screen have also been removed. With these...
Apple Towson Town Center

Apple is Permanently Closing Three U.S. Stores This Month

Wednesday June 3, 2026 12:28 pm PDT by
Apple will be permanently closing three of its retail stores in the U.S. on the evening of Saturday, June 20, according to its website. Apple Towson Town Center The locations that are closing: Apple Trumbull in Trumbull, Connecticut Apple North County in Escondido, California Apple Towson Town Center in Towson, Maryland In April, Apple said it made the "difficult decision" to close...
Apple Wallet

iOS 27 Will Add Two New Apple Wallet Features to Your iPhone

Monday June 1, 2026 12:15 pm PDT by
Apple is set to unveil iOS 27 during its WWDC 2026 keynote on Monday, June 8, and the update will reportedly include two new Apple Wallet features. First, iOS 27 will reportedly let users create their own digital passes by scanning items like movie tickets, concert passes, and gym membership cards. Many apps already offer Apple Wallet passes, but now users will be able to create a custom...

Top Rated Comments

Julien Avatar
127 months ago
Damn, I was just about to buy an iPhone 6S and an :apple:Watch. Any chance we might see a new version of one or both of them?:eek:
Score: 36 Votes (Like | Disagree)
Telos101 Avatar
127 months ago
I keep wondering if this is just a marketing trick or is the store technically really that bad that it can't add/update products within seconds. Just imagine Amazon would go down for hours each time they add a new product. Why would they voluntary loose half a day of business?
I guess it stops people from ordering an iPhone 6s/plus on the same day and then complaining about it.
Score: 26 Votes (Like | Disagree)
127 months ago
Just stumbled across this Gif which may be old but I have never seen before.

I would love it if they did something like this during their presentation today!

Score: 18 Votes (Like | Disagree)
BillyBobBongo Avatar
127 months ago
New Mac Pro! New Mac Pro!

...are you hearing me Timmy?!

Disclaimer: I am aware that tonight is most likely about iToys
Score: 17 Votes (Like | Disagree)
netwalker Avatar
127 months ago
I keep wondering if this is just a marketing trick or is the store technically really that bad that it can't add/update products within seconds? Just imagine Amazon would go down for hours each time they add a new product. Why would they voluntary loose half a day of business?
Score: 16 Votes (Like | Disagree)
S.B.G Avatar
127 months ago
It would be cool if they did a "One more thing" announcement at the end like in the old days and surprised everyone with a new Mac Pro or something.
Score: 10 Votes (Like | Disagree)