Skip to Content

Apple's Online Store Down Ahead of Today's iPhone 7 Event

Apple's online storefront has been taken offline this morning, less than six hours prior to the company's upcoming "See You on the 7th" media event at the Bill Graham Civic Auditorium in San Francisco, where Tim Cook and other senior executives are expected to announce the iPhone 7 and iPhone 7 Plus, second-generation Apple Watch, new Beats products, and possibly other updates.

apple-store-down-sep-2016
Apple will provide a live stream (spoiler free) of the keynote on the Apple TV and on iOS and Mac devices through its website, starting at 10:00 a.m. Pacific Time. MacRumors will also have full coverage of the event, with a live blog on our front page at MacRumors.com and updates in 140 characters or less through our @MacRumorsLive account on Twitter. Last week, we outlined what to expect at the event.

We'll also have specific coverage of today's announcements in separate news stories, and our community forums are a great place for readers to discuss the announcements before, during, and after the event. Be sure to keep tabs on the iPhone and Apple Watch sections in particular for the latest discussions.

Popular Stories

Apple Event Logo

Apple Released Seven New Products Today

Wednesday March 11, 2026 7:05 am PDT by
Starting today, the seven new Apple products that were announced last week are available at Apple Stores and beginning to arrive to customers. The colorful MacBook Neo and all of the other new products are on display at most Apple Store locations around the world starting today. Apple Stores have inventory of the new products for both walk-in customers and Apple Store pickup, but...
ios 26 4 yellow

Everything New in iOS 26.4 Beta 4

Monday March 9, 2026 3:50 pm PDT by
Apple is continuing to test the iOS 26.4 beta, and the latest update is now available for developers and public beta testers. As testing goes on, there are fewer new features in each beta, but today’s release adds new emoji characters and a few other changes. New Emoji Apple added new emoji characters, including trombone, treasure chest, distorted face, hairy creature, fight cloud, orca,...
Apple 50 Years of Thinking Different

Apple Announces 50th Anniversary Plans

Thursday March 12, 2026 6:10 am PDT by
Apple today announced that it will celebrate the company's 50th anniversary over the coming weeks, but it has yet to reveal any specific plans. Apple was founded on April 1, 1976, so the company will turn 50 on April 1, 2026. "While Apple is known for looking forward, this milestone offers a special moment to reflect on the journey that has brought the company here, to celebrate the...

Top Rated Comments

Julien Avatar
124 months ago
Damn, I was just about to buy an iPhone 6S and an :apple:Watch. Any chance we might see a new version of one or both of them?:eek:
Score: 36 Votes (Like | Disagree)
Telos101 Avatar
124 months ago
I keep wondering if this is just a marketing trick or is the store technically really that bad that it can't add/update products within seconds. Just imagine Amazon would go down for hours each time they add a new product. Why would they voluntary loose half a day of business?
I guess it stops people from ordering an iPhone 6s/plus on the same day and then complaining about it.
Score: 26 Votes (Like | Disagree)
124 months ago
Just stumbled across this Gif which may be old but I have never seen before.

I would love it if they did something like this during their presentation today!

Score: 18 Votes (Like | Disagree)
BillyBobBongo Avatar
124 months ago
New Mac Pro! New Mac Pro!

...are you hearing me Timmy?!

Disclaimer: I am aware that tonight is most likely about iToys
Score: 17 Votes (Like | Disagree)
netwalker Avatar
124 months ago
I keep wondering if this is just a marketing trick or is the store technically really that bad that it can't add/update products within seconds? Just imagine Amazon would go down for hours each time they add a new product. Why would they voluntary loose half a day of business?
Score: 16 Votes (Like | Disagree)
S.B.G Avatar
124 months ago
It would be cool if they did a "One more thing" announcement at the end like in the old days and surprised everyone with a new Mac Pro or something.
Score: 10 Votes (Like | Disagree)