Apple's Online Store Down Ahead of Today's iPhone 7 Event - MacRumors
Skip to Content

Apple's Online Store Down Ahead of Today's iPhone 7 Event

Apple's online storefront has been taken offline this morning, less than six hours prior to the company's upcoming "See You on the 7th" media event at the Bill Graham Civic Auditorium in San Francisco, where Tim Cook and other senior executives are expected to announce the iPhone 7 and iPhone 7 Plus, second-generation Apple Watch, new Beats products, and possibly other updates.

apple-store-down-sep-2016
Apple will provide a live stream (spoiler free) of the keynote on the Apple TV and on iOS and Mac devices through its website, starting at 10:00 a.m. Pacific Time. MacRumors will also have full coverage of the event, with a live blog on our front page at MacRumors.com and updates in 140 characters or less through our @MacRumorsLive account on Twitter. Last week, we outlined what to expect at the event.

We'll also have specific coverage of today's announcements in separate news stories, and our community forums are a great place for readers to discuss the announcements before, during, and after the event. Be sure to keep tabs on the iPhone and Apple Watch sections in particular for the latest discussions.

Popular Stories

honor truck ad apple store%402x

Apple Store Becomes Backdrop for Honor's Brazen Hong Kong Ad Stunt

Friday April 17, 2026 8:37 am PDT by
Photos have been making the rounds on Chinese social media today showing an Honor-branded advertising truck parked directly in front of Apple Canton Road store in Hong Kong, promoting the company's new Honor 600 series smartphone. The truck's ad features the slogan "It's our HONOR" alongside the phrase "orange to orange," which appears to be a play on the English idiom "apples to apples"...
Apple Towson Town Center

Apple Hit With Unfair Labor Practice Charge for Refusing to Transfer Unionized Towson Workers

Monday April 27, 2026 9:56 am PDT by
The IAM Union representing Apple employees in Towson, Maryland today said that it is filing an Unfair Labor Practice charge [PDF] against Apple with the National Labor Relations Board. The union is accusing Apple of unlawful discrimination against unionized workers. Earlier this month, Apple announced plans to close the Towson Apple Store alongside two other Apple locations in Connecticut...
Apple Towson Town Center

Maryland Lawmakers Press Apple Over Decision to Close Unionized Store

Tuesday May 5, 2026 10:06 am PDT by
In a letter sent to Apple's CEO Tim Cook and hardware engineering chief John Ternus this week, nine members of U.S. Congress from Maryland expressed "serious concern" regarding Apple's decision to close its unionized retail store in Towson, Maryland on June 20, without plans to open a replacement store within the Baltimore region. Apple Towson Town Center "We recognize that decisions of this...

Top Rated Comments

Julien Avatar
126 months ago
Damn, I was just about to buy an iPhone 6S and an :apple:Watch. Any chance we might see a new version of one or both of them?:eek:
Score: 36 Votes (Like | Disagree)
Telos101 Avatar
126 months ago
I keep wondering if this is just a marketing trick or is the store technically really that bad that it can't add/update products within seconds. Just imagine Amazon would go down for hours each time they add a new product. Why would they voluntary loose half a day of business?
I guess it stops people from ordering an iPhone 6s/plus on the same day and then complaining about it.
Score: 26 Votes (Like | Disagree)
126 months ago
Just stumbled across this Gif which may be old but I have never seen before.

I would love it if they did something like this during their presentation today!

Score: 18 Votes (Like | Disagree)
BillyBobBongo Avatar
126 months ago
New Mac Pro! New Mac Pro!

...are you hearing me Timmy?!

Disclaimer: I am aware that tonight is most likely about iToys
Score: 17 Votes (Like | Disagree)
netwalker Avatar
126 months ago
I keep wondering if this is just a marketing trick or is the store technically really that bad that it can't add/update products within seconds? Just imagine Amazon would go down for hours each time they add a new product. Why would they voluntary loose half a day of business?
Score: 16 Votes (Like | Disagree)
S.B.G Avatar
126 months ago
It would be cool if they did a "One more thing" announcement at the end like in the old days and surprised everyone with a new Mac Pro or something.
Score: 10 Votes (Like | Disagree)