Apple has changed the homepage of its French website to celebrate Bastille Day, with a few images that use the inspiration of the company's "Shot on iPhone" campaign as a basis for the country's national flag colors. Each blue, white, and red section cycles through a few photographs taken by French iPhone users and, like the traditional ad campaign, marks their photographer at the bottom of every image.
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The company has also taken the campaign to the streets, posting a billboard of the French-inspired Shot on iPhone images in various locations around France. The color-focused Bastille Day ad comes after Apple expanded the Shot on iPhone campaign to feature more "bright, vibrant colors you'll find in the world around you."
#BastilleDay #Paris #ShotOniPhone pic.twitter.com/R1O609shB5 — Lee Clow (@_clow) July 14, 2016
Top Rated Comments
Show a little more regional awareness in your advertising and maybe, just maybe, product design.
You have nothing on Google in that department and whilst I consider myself a very internationally thinking person, it's nice to see that a company actually invests a thought or two about people's own personal context with your products.
Glassed Silver:mac