Apple's 'Shot on iPhone' Campaign Gets a Makeover in France for Bastille Day

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Apple has changed the homepage of its French website to celebrate Bastille Day, with a few images that use the inspiration of the company's "Shot on iPhone" campaign as a basis for the country's national flag colors. Each blue, white, and red section cycles through a few photographs taken by French iPhone users and, like the traditional ad campaign, marks their photographer at the bottom of every image.

apple bastille day image
The company has also taken the campaign to the streets, posting a billboard of the French-inspired Shot on iPhone images in various locations around France. The color-focused Bastille Day ad comes after Apple expanded the Shot on iPhone campaign to feature more "bright, vibrant colors you'll find in the world around you."

Apple began the Shot on iPhone campaign in 2015, showing off the camera capabilities of the iPhone 6 and iPhone 6 Plus, and eventually revitalized the ads with the upgraded photography of the iPhone 6s and iPhone 6s Plus. The company also branched the campaign out into a growing list of succinct TV commercials and holiday-specific celebrations, like its Mother's Day ad earlier in the year.

Top Rated Comments

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53 months ago
Please Apple, for the love of God, keep doing things like these.
Show a little more regional awareness in your advertising and maybe, just maybe, product design.

You have nothing on Google in that department and whilst I consider myself a very internationally thinking person, it's nice to see that a company actually invests a thought or two about people's own personal context with your products.

Glassed Silver:mac
Score: 2 Votes (Like | Disagree)
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53 months ago

Bad timing to have a "shot on iPhone" campaign start at the same time as the latest round of Muslim terrorism

To be fair: the French version of the campaign slogan doesn't translate to "shot."
Score: 2 Votes (Like | Disagree)
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53 months ago
Nicely done. Bon 14 juillet, everyone.
Score: 1 Votes (Like | Disagree)
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53 months ago

They should cancel the whole thing. The truck mowed 80

It is an atrocity but I feel to cancel it would be given in to the terrorist. As they say, "the terrorist win".
Score: 1 Votes (Like | Disagree)
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53 months ago

Bad timing to have a "shot on iPhone" campaign start at the same time as the latest round of Muslim terrorism

Unfortunate coincidence, as I don't think Apple knew terrorist were planning an event that would coincide with theirs.
Score: 1 Votes (Like | Disagree)
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53 months ago
The cowards will not win. We will hunt them down and we will eliminate them. God bless the dead and injured.
Score: 1 Votes (Like | Disagree)

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