Apple has changed the homepage of its French website to celebrate Bastille Day, with a few images that use the inspiration of the company's "Shot on iPhone" campaign as a basis for the country's national flag colors. Each blue, white, and red section cycles through a few photographs taken by French iPhone users and, like the traditional ad campaign, marks their photographer at the bottom of every image.
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The company has also taken the campaign to the streets, posting a billboard of the French-inspired Shot on iPhone images in various locations around France. The color-focused Bastille Day ad comes after Apple expanded the Shot on iPhone campaign to feature more "bright, vibrant colors you'll find in the world around you."
#BastilleDay #Paris #ShotOniPhone pic.twitter.com/R1O609shB5 — Lee Clow (@_clow) July 14, 2016
Top Rated Comments
(View all)Show a little more regional awareness in your advertising and maybe, just maybe, product design.
You have nothing on Google in that department and whilst I consider myself a very internationally thinking person, it's nice to see that a company actually invests a thought or two about people's own personal context with your products.
Glassed Silver:mac
Bad timing to have a "shot on iPhone" campaign start at the same time as the latest round of Muslim terrorism
To be fair: the French version of the campaign slogan doesn't translate to "shot."They should cancel the whole thing. The truck mowed 80
It is an atrocity but I feel to cancel it would be given in to the terrorist. As they say, "the terrorist win".Bad timing to have a "shot on iPhone" campaign start at the same time as the latest round of Muslim terrorism
Unfortunate coincidence, as I don't think Apple knew terrorist were planning an event that would coincide with theirs.