Apple has changed the homepage of its French website to celebrate Bastille Day, with a few images that use the inspiration of the company's "Shot on iPhone" campaign as a basis for the country's national flag colors. Each blue, white, and red section cycles through a few photographs taken by French iPhone users and, like the traditional ad campaign, marks their photographer at the bottom of every image.
The company has also taken the campaign to the streets, posting a billboard of the French-inspired Shot on iPhone images in various locations around France. The color-focused Bastille Day ad comes after Apple expanded the Shot on iPhone campaign to feature more "bright, vibrant colors you'll find in the world around you."
#BastilleDay #Paris #ShotOniPhone pic.twitter.com/R1O609shB5 — Lee Clow (@_clow) July 14, 2016
Top Rated Comments
Show a little more regional awareness in your advertising and maybe, just maybe, product design.
You have nothing on Google in that department and whilst I consider myself a very internationally thinking person, it's nice to see that a company actually invests a thought or two about people's own personal context with your products.
Glassed Silver:mac