ABC Rebrands iOS and Apple TV Apps With 'Throwback' Shows and New Interface

by

ABC today announced a rebranding of its Watch ABC app for iOS and Apple TV devices, now simply called "ABC," aimed at offering a wider breath of content as well as new, exclusive digital series for users who download the app. The interface has also been redesigned and the app is exclusive to iPhone, iPad, and Apple TV (via Entertainment Weekly).

abc new iOS app
One of the more interesting aspects of the new ABC app is that the network has added 38 full seasons of "throwback" shows, meaning that anyone can download the app and watch entire seasons of now-cancelled ABC series, without having to sign into a paid TV service account. Some of these old shows include Ugly Betty, Schoolhouse Rock, Ellen, My So-Called Life, and Dinosaurs.

“Our team has completely re-imagined the digital viewing experience for ABC fans,” said Karin Gilford, ABC’s senior vice president of digital media, in a statement. “In addition to the current ABC shows that fans know and love, we are introducing new ABCd original digital series that are fun, fresh and perfect for mobile, and we are making full seasons of all-time favorite shows available for binging.”

Otherwise, ABC will function much in the same fashion as its predecessor, allowing those who can provide proof of a TV subscription access to brand-new episodes of the latest TV from the network, like Scandal and Marvel's Agents of S.H.I.E.L.D., with the addition of new digital short-form video series. Users will also be able to stream live TV from within the app.


ABC is available to download from the iOS App Store for free. [Direct Link].

Tag: ABC

Top Rated Comments

zorinlynx Avatar
59 months ago
Why does ABC require a subscription to a TV service to watch new content? ABC content is *FREE OVER THE AIR*. You just need an antenna. Why do they want us to give companies like Comcast (who is a competitor even!) money to watch them?
Score: 3 Votes (Like | Disagree)
2010mini Avatar
59 months ago
Why do studios insist on loading old shows, (that are available elsewhere ad free), with Ads???
Score: 2 Votes (Like | Disagree)
jettredmont Avatar
59 months ago

Way to stick a pin in the balloon. They added all these classic shows, some of them great, many worth watching. And if you are already a cable subscriber, there's no extra charge. Otherwise you would have to subscribe to Hulu or Netflix to get older shows (if these are even available via those services).

These older shows are NOT available over the air, and ABC is using these to justify the small fee they get from your provider.

Honestly, if you want FREE over-the-air broadcast, just get rabbit ears, and use them as intended. Or sit on them; I don't care. Or be a whiner, if that's how you want to be.

You are conflating two things.

Yes, ABC is giving non-cable-subscribers and cable subscribers alike access to the same back catalogue already on Hulu, Amazon, and Netflix (definitely with subscriptions, probably free-with-commercials on Hulu without subscription for most of these shows if not all of them). Fabulous.

However, ABC is giving current season (or rather, any season access for non-canceled shows) show access only to people who also happen to get their content from a cable company. This justifiably rankles those who get live ABC over the air (as ABC is required by law to provide).

As for why, the reason is simple. ABC gets carriage fees from cable companies, so they make more money off cable subscribers and would love to keep that cash cow mooing.

The real question, though, is why ABC won't allow non-cable-subscribers to directly pay ABC the equivalent of a per-subscriber carriage fee (less than a dollar per month per subscriber) in order to sign in.

As alternatives, non-cable subscription networks like Sling TV and Playstation Vue allow ABC access on their $20/month plans (along with many other channels of course), so that might be an option if you just have to have ABC shows on your AppleTV. Or, you may find that just buying seasons of the shows you actually care about a la carte is a much better and more affordable option (especially if bought using iTunes Gift Cards that often show up on sale for 10-15% off and periodically from 20-25% off).
Score: 1 Votes (Like | Disagree)
2010mini Avatar
59 months ago

Why does ABC require a subscription to a TV service to watch new content? ABC content is *FREE OVER THE AIR*. You just need an antenna. Why do they want us to give companies like Comcast (who is a competitor even!) money to watch them?

Because ABC does not own all the towers that broadcast OTA content. Your local affiliate station holds the rights to broadcast that content. Your local pay tv provider (cable/satellite)negotiates retransmission fee with Them. As such ABC cannot then broadcast to you directly as it would be breaching contracts. The local affiliate cannot retransmit to you directly by Internet because they would be breaching contracts with pay tv providers.

So the best way is to authenticate via your pay tv provider as they already have the retransmission rights in place.
Score: 1 Votes (Like | Disagree)
cube Avatar
59 months ago
Is there any AppleTV video content besides the iTunes stuff available outside USA?
Score: 1 Votes (Like | Disagree)
zorinlynx Avatar
59 months ago

Way to stick a pin in the balloon. They added all these classic shows, some of them great, many worth watching. And if you are already a cable subscriber, there's no extra charge. Otherwise you would have to subscribe to Hulu or Netflix to get older shows (if these are even available via those services).

These older shows are NOT available over the air, and ABC is using these to justify the small fee they get from your provider.

Honestly, if you want FREE over-the-air broadcast, just get rabbit ears, and use them as intended. Or sit on them; I don't care. Or be a whiner, if that's how you want to be.

That's just it, though. ABC doesn't even provide a way for us to pay them directly. They want us to subscribe to comcast or DirecTV to watch stuff that you don't even need Comcast or DirecTV to watch live.

It doesn't make sense.
Score: 1 Votes (Like | Disagree)

Top Stories

16inchmacbookpromain

Kuo: New MacBook Pro Models to Feature Flat-Edged Design, MagSafe, No Touch Bar and More Ports

Thursday January 14, 2021 9:32 pm PST by
Apple is working on two new MacBook Pro models that will feature significant design changes, well-respected Apple analyst Ming-Chi Kuo said today in a note to investors that was obtained by MacRumors. According to Kuo, Apple is developing two models in 14 and 16-inch size options. The new MacBook Pro machines will feature a flat-edged design, which Kuo describes as "similar to the iPhone 12" ...
iphone x camera close

iOS 14.4 Will Introduce Warning on iPhones With Non-Genuine Cameras

Thursday January 14, 2021 8:07 am PST by
In the second beta of iOS 14.4 seeded to developers and public testers this week, MacRumors contributor Steve Moser has discovered code indicating that Apple will be introducing a new warning on iPhones that have had their camera repaired or replaced with aftermarket components rather than genuine Apple components. "Unable to verify this iPhone has a genuine Apple camera," the message will...
prototype iphone 12 pro

Prototype iPhone 12 Pro Shown Off in Photos

Wednesday January 13, 2021 3:39 pm PST by
Developer Giulio Zompetti, who often shows off prototype versions of Apple devices, today highlighted a prototype version of the iPhone 12 Pro. The iPhone 12 Pro is running an operating system called SwitchBoard, a nonUI version of the iOS 14 update that Apple uses internally. We've seen SwitchBoard on prototype devices before, as Apple uses it to test new features. Zompetti's prototype...
foldable iPhone concept feature

Apple Testing In-Display Fingerprint Sensor for iPhone 13, Foldable iPhone Also in the Works

Friday January 15, 2021 1:46 pm PST by
Apple has started "early work" on an iPhone that has a foldable display, according to a new report from Bloomberg's Mark Gurman. Though testing of a foldable iPhone has begun, Apple has not committed to releasing a device that has a foldable display. Development has not yet expanded beyond a display and Apple does not have full foldable iPhone prototypes in its labs. Like foldable...
Apple TV Ray Light 2 Triad

Apple Extends Free Apple TV+ Trials Until July

Friday January 15, 2021 10:50 am PST by
Apple is once again planning to extend its free Apple TV+ trial subscriptions, this time until July. When Apple TV+ launched in November 2019, Apple offered free Apple TV+ subscriptions to those who purchased a new Apple device in or after September 2019. Those free subscriptions were set to expire in November 2020, but in October 2020, Apple announced that it was extending free trials...
macbook pro 16 inch thunderbolt

Bloomberg: Next-Generation MacBook Pro to Offer Improved Displays, Faster Charging Over MagSafe

Thursday January 14, 2021 11:36 pm PST by
Following today's report from analyst Ming-Chi Kuo outlining major changes for the next-generation MacBook Pro models coming in the third quarter of this year, Bloomberg's Mark Gurman has weighed in with his own report corroborating some of the details but seemingly differing a bit on others. First, Gurman shares more details on the return of MagSafe charging to the MacBook Pro, indicating...
Hue module dimmer switch

Philips Hue Announces New Wall Switch Module, Dimmer Switch, and Outdoor Light Bar

Thursday January 14, 2021 3:11 am PST by
Philips Hue has announced a new wireless dimmer switch module that lets Hue bridge owners directly control the smart lighting from their standard wall switches. The new Philips Hue wall switch module is the ideal addition to any Philips Hue set up. Installed behind existing light switches, it allows users to turn their existing switch into a smart switch and ensures their smart lighting is...
pat gelsinger intel

Incoming Intel CEO Derides Company's Inability to 'Deliver Better Products' Than Apple's M1 Chip

Friday January 15, 2021 6:17 am PST by
Incoming Intel CEO Pat Gelsinger has said that the company must "deliver better products" than Apple, which he described as a "lifestyle company," and says that Intel's best days are "in front of it" (via The Oregonian). Speaking at an Intel all-hands meeting yesterday, Gelsinger derisively implied that Apple is merely a "lifestyle company," so Intel must be able to surpass its technology: ...
mac pro mini feature

Apple Working on Two New Mac Pro Desktops, One of Which Will Be Reminiscent of Power Mac G4 Cube

Friday January 15, 2021 10:23 am PST by
Apple is developing two versions of the Mac Pro to succeed the Mac Pro that was first released in December 2019, according to a new report from Bloomberg. The first updated Mac Pro is a direct successor to the current Mac Pro and it will use the same design. It may also be equipped with Intel processors rather than Apple silicon chips, and it could be one of the sole machines in the Mac...
pioneer carplay wc5700nex

The Best Apple-Related Accessories at CES 2021

Wednesday January 13, 2021 1:16 pm PST by
CES 2021 is taking place digitally this year, and it hasn't been as exciting as in past years because many vendors have opted out. That said, some companies are still showing off some interesting Apple-related accessories that are coming out this year and that will be of interest to Mac, iPad, and iPhone users. Subscribe to the MacRumors YouTube channel for more videos. Pioneer Wireless...