ABC today announced a rebranding of its Watch ABC app for iOS and Apple TV devices, now simply called "ABC," aimed at offering a wider breath of content as well as new, exclusive digital series for users who download the app. The interface has also been redesigned and the app is exclusive to iPhone, iPad, and Apple TV (via Entertainment Weekly).
One of the more interesting aspects of the new ABC app is that the network has added 38 full seasons of "throwback" shows, meaning that anyone can download the app and watch entire seasons of now-cancelled ABC series, without having to sign into a paid TV service account. Some of these old shows include Ugly Betty, Schoolhouse Rock, Ellen, My So-Called Life, and Dinosaurs.
“Our team has completely re-imagined the digital viewing experience for ABC fans,” said Karin Gilford, ABC’s senior vice president of digital media, in a statement. “In addition to the current ABC shows that fans know and love, we are introducing new ABCd original digital series that are fun, fresh and perfect for mobile, and we are making full seasons of all-time favorite shows available for binging.”
Otherwise, ABC will function much in the same fashion as its predecessor, allowing those who can provide proof of a TV subscription access to brand-new episodes of the latest TV from the network, like Scandal and Marvel's Agents of S.H.I.E.L.D., with the addition of new digital short-form video series. Users will also be able to stream live TV from within the app.
ABC is available to download from the iOS App Store for free. [Direct Link].