Politico Europe Uses Apple Wallet To Send EU Referendum Notifications to Readers

by

Apple Wallet was designed to allow users to easily place payment options like credit cards, debit cards, and gift cards alongside tickets and passes from companies like Fandango and EventBrite. However, Politico Europe has decided to try to use the app to deliver news to its readers, reports NiemanLab (via AppleInsider).

applewalletpolitico

As a part of its coverage of the EU Referendum [next week's nationwide vote in which the U.K. decides whether to leave or stay in the European Union], Politico has started to test Apple Wallet as a news distribution channel via a new tool it calls EU Referendum Tracker. With the tool, which is available only on Apple devices, readers can opt in to receive live polling and results data, as well as breaking news alerts, which appear on the back of the pass.

Although the pass is largely used for the EU Referendum, the news organization has been experimenting with breaking news alerts. Earlier today, it pushed a breaking news alert about the death of British politician Jo Cox.

Kate Day, Politico's editorial director of growth, told NiemanLab that the news site turned to Apple Wallet in an effort to experiment with sending news notifications without developing and maintaining its own app. Currently, Apple only allows websites in Safari to send breaking news alerts on macOS. Politico chose the EU Referendum specifically because they believe users are more open to push notifications if they sign up for the specificity of a topic rather than general news.

Politico considered platforms like WhatsApp and Facebook Messenger for its project, but thought WhatsApp had scaling issues for publishers while Facebook announced its bot program after Politico began work on the Apple Wallet project. The experiment is a joint effort with ad agency Digitas LBI, which used Apple Wallet to deliver news about the U.K. general election in 2015.

Day told NiemanLab that although Apple Wallet was an unusual choice for breaking news notifications, the limitations allowed Politico to focus and simplify what they wanted to do and get across with the notifications.

The Politico Europe EU Referendum Tracker can be signed up for at Politico's website while on an iPhone.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

(View all)
Avatar
57 months ago


Although the pass is largely used for the EU Referendum, a process sometimes referred to as "Brexit,"

No, 'Brexit' is simply the desired outcome of next week's referendum by people wanting BRitain to EXIT the EU. The referendum next week is to determine whether we remain in the EU, or we decide to leave.

(EDIT: I am happy to see the story has been edited to make more sense now).
Score: 11 Votes (Like | Disagree)
Avatar
57 months ago

I'm surprised Apple lets them do this. I can see them shutting this down real quick.

First thought I had. This is not what Apple designed wallet to do, and they don't typically like things being used "off label".
Score: 5 Votes (Like | Disagree)
Avatar
57 months ago
No. That's not what they are saying. What they've done is find away to send messages without having/maintains an app. Pretty smart if you ask me...

You're telling me Politico can't send mail or make a simple app for notifications. It absolutely HAS to go through Wallet for some reason.

Score: 5 Votes (Like | Disagree)
Avatar
57 months ago
I'd be curious to see how Apple reacts to this.

Implementation is genius.
Score: 5 Votes (Like | Disagree)
Avatar
57 months ago
I'm surprised Apple lets them do this. I can see them shutting this down real quick.
Score: 5 Votes (Like | Disagree)
Avatar
57 months ago
You're telling me Politico can't send mail or make a simple app for notifications. It absolutely HAS to go through Wallet for some reason.
Score: 4 Votes (Like | Disagree)

Top Stories

Samsung Mocks Apple for Ditching Power Adapters With iPhone 12 Lineup

Thursday October 15, 2020 11:51 am PDT by
Samsung on its social channels is mocking Apple for removing the power adapter from the iPhone 12 lineup and other iPhone models, pointing out the fact that the Samsung Galaxy smartphones continue to ship with a power adapter. "Included with your Galaxy," reads a Samsung Facebook post that features a picture of a power adapter. Apple notably is no longer providing power adapters or...

iPhone 12 Pro Pre-Orders Already Selling Out With Delivery Times Pushing Into November

Friday October 16, 2020 6:35 am PDT by
Apple today opened pre-orders for the 6.1-inch models of the iPhone 12 and iPhone 12 Pro through its website and the Apple Store app, and estimated delivery times are already slipping into November for select configurations in the United States. Customers ordering a SIM-free/Pacific Blue/128GB version of the iPhone 12 Pro, for example, are already facing an estimated delivery window of...

HomePod Mini Cable is Non-Detachable, Ends With USB-C Connector for Use With Included 20W Power Adapter

Friday October 16, 2020 12:45 pm PDT by
While not detailed in the tech specs, MacRumors can confirm that Apple's new HomePod mini features a non-detachable power cable that ends with a USB-C connector for use with the 20W power adapter included in the box. With the switch to USB-C, the HomePod mini could potentially be powered by a wider range of devices and peripherals, ranging from MacBooks to USB-C battery packs with enough...

Apple's New MagSafe Charger and Cases Begin Arriving to Customers

Saturday October 17, 2020 10:10 am PDT by
Apple's new MagSafe charger and cases have begun arriving to some customers earlier than expected, and images of the accessories have started to surface on Twitter. The photos provide a first look at the products in real-world use. As of writing, some MagSafe cases are also available for pickup at select Apple Stores in countries like the United States, Canada, and Germany. Filip...

New Google App Feature Lets You Hum a Song to Search for It

Saturday October 17, 2020 4:05 am PDT by
Google has added a new feature to its Search app that allows you to hum a song that's stuck in your head, and then use the company's machine learning algorithm to try and identify it. In the Google app or using the Google Search widget, tap the mic icon and say "what's this song?" or click the "Search a song" button. Then start humming the tune for 10-15 seconds. When you're done, the...

Brazilian Certifications Suggest iPhone 12 Mini Features 2,227mAh Battery and iPhone 12 Has 2,815mAh Battery

Friday October 16, 2020 1:08 pm PDT by
Apple's iPhone mini has the shortest battery life out of all the iPhones in the iPhone 12 lineup due to its small size, but Apple has not provided public information about the battery's capacity. A regulatory filing from Brazil, however, suggests the iPhone 12 mini has a battery capacity of 2,227mAh. The same regulatory information says the iPhone 12 features a 2,815mAh battery, which is...

Apple Offering Free AirPods With iPhone 11 Purchase in India as Part of Diwali Celebration

Friday October 16, 2020 12:35 pm PDT by
Apple today launched a new Diwali promotion in India that will see the company providing customers with a set of AirPods with the purchase of any iPhone 11 model. The new iPhone 12 models are not part of the promotion. Apple is offering the standard AirPods With Charging Case free with purchase, but customers can choose to upgrade to the AirPods with Wireless Charging Case or the AirPods Pro....

Apple Event to Unveil First Apple Silicon Macs Could Happen on November 17

Friday October 16, 2020 2:24 am PDT by
Apple will hold another digital event on November 17 to announce its first Apple Silicon powered Macs, according to frequent leaker Jon Prosser. Apple has already said that this year it intends to introduce the first Mac powered by an Apple Silicon chip instead of an Intel processor. One thing it hasn't revealed is the date it will be announced. According to Prosser's source, that date is No...

Apple Online Store Down Ahead of iPhone 12 and 12 Pro Pre-Orders

Thursday October 15, 2020 11:15 pm PDT by
Apple's online store is down ahead of iPhone 12 and iPhone 12 Pro pre-orders, which are set to begin at 5:00 a.m. Pacific Time in the United States. "You're... early," reads the Apple Store message when attempting to visit the U.S. website. "Pre-order begins at 5:00 a.m. PDT. Enjoy the extra sleep." Apple used to do new device pre-orders at 12:01 a.m. Pacific Time, but since last year, has...

When You Can Pre-Order the iPhone 12 and 12 Pro in Every Time Zone

Thursday October 15, 2020 10:55 am PDT by
Pre-orders for the iPhone 12 and the iPhone 12 Pro are set to kick off on Friday, October 16 at 5:00 a.m. Pacific Time, which is a new launch time that Apple adopted as of last year. Apple is planning to make the new devices available in multiple countries around the world simultaneously, so we've made a guide to let MacRumors readers know when pre-orders will in their country. Pre-orders...