Politico Europe Uses Apple Wallet To Send EU Referendum Notifications to Readers

by

Apple Wallet was designed to allow users to easily place payment options like credit cards, debit cards, and gift cards alongside tickets and passes from companies like Fandango and EventBrite. However, Politico Europe has decided to try to use the app to deliver news to its readers, reports NiemanLab (via AppleInsider).

applewalletpolitico

As a part of its coverage of the EU Referendum [next week's nationwide vote in which the U.K. decides whether to leave or stay in the European Union], Politico has started to test Apple Wallet as a news distribution channel via a new tool it calls EU Referendum Tracker. With the tool, which is available only on Apple devices, readers can opt in to receive live polling and results data, as well as breaking news alerts, which appear on the back of the pass.

Although the pass is largely used for the EU Referendum, the news organization has been experimenting with breaking news alerts. Earlier today, it pushed a breaking news alert about the death of British politician Jo Cox.

Kate Day, Politico's editorial director of growth, told NiemanLab that the news site turned to Apple Wallet in an effort to experiment with sending news notifications without developing and maintaining its own app. Currently, Apple only allows websites in Safari to send breaking news alerts on macOS. Politico chose the EU Referendum specifically because they believe users are more open to push notifications if they sign up for the specificity of a topic rather than general news.

Politico considered platforms like WhatsApp and Facebook Messenger for its project, but thought WhatsApp had scaling issues for publishers while Facebook announced its bot program after Politico began work on the Apple Wallet project. The experiment is a joint effort with ad agency Digitas LBI, which used Apple Wallet to deliver news about the U.K. general election in 2015.

Day told NiemanLab that although Apple Wallet was an unusual choice for breaking news notifications, the limitations allowed Politico to focus and simplify what they wanted to do and get across with the notifications.

The Politico Europe EU Referendum Tracker can be signed up for at Politico's website while on an iPhone.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

Porco Avatar
60 months ago


Although the pass is largely used for the EU Referendum, a process sometimes referred to as "Brexit,"

No, 'Brexit' is simply the desired outcome of next week's referendum by people wanting BRitain to EXIT the EU. The referendum next week is to determine whether we remain in the EU, or we decide to leave.

(EDIT: I am happy to see the story has been edited to make more sense now).
Score: 11 Votes (Like | Disagree)
Mac 128 Avatar
60 months ago

I'm surprised Apple lets them do this. I can see them shutting this down real quick.

First thought I had. This is not what Apple designed wallet to do, and they don't typically like things being used "off label".
Score: 5 Votes (Like | Disagree)
diegogaja Avatar
60 months ago
No. That's not what they are saying. What they've done is find away to send messages without having/maintains an app. Pretty smart if you ask me...

You're telling me Politico can't send mail or make a simple app for notifications. It absolutely HAS to go through Wallet for some reason.

Score: 5 Votes (Like | Disagree)
JoelTheSuperior Avatar
60 months ago
I'd be curious to see how Apple reacts to this.

Implementation is genius.
Score: 5 Votes (Like | Disagree)
bookwormsy Avatar
60 months ago
I'm surprised Apple lets them do this. I can see them shutting this down real quick.
Score: 5 Votes (Like | Disagree)
garirry Avatar
60 months ago
You're telling me Politico can't send mail or make a simple app for notifications. It absolutely HAS to go through Wallet for some reason.
Score: 4 Votes (Like | Disagree)

Top Stories

iphone 5s black slate

Images of Unreleased iPhone 5s in Black and Slate Shared Online

Sunday January 17, 2021 9:47 am PST by
Twitter user @DongleBookPro has today shared images of a prototype iPhone 5s in an unreleased Black and Slate color. The iPhone 5s was launched in September 2013. The device featured Touch ID, a 64-bit processor, and a True Tone LED flash for the first time. Other new features included a five-element lens with an f/2.2 aperture, a 15 percent larger camera sensor, Burst Mode, and Slo-Mo...
iP12 charge airpods feature 2

Hidden iPhone 12 Hardware Feature Could Still be Unlocked

Thursday January 14, 2021 2:51 am PST by
All iPhone 12 and iPhone 12 Pro models purportedly have a hidden reverse wireless charging feature, according to an FCC filing. The feature has not yet been activated, but could yet be unlocked for an upcoming Apple accessory. The FCC filing suggests that iPhone 12 models contain the hardware for Wireless Power Transfer (WPT) to accessories: In addition to being able to be charged by a...
Top Stories 43 Feature

Top Stories: MacBook Pro, iMac, Mac Pro, and iPhone Rumors, Best of CES 2021

Saturday January 16, 2021 6:00 am PST by
This week was sure a busy one in the Apple world, with a flurry of announcements out of CES early in the week followed by a rash of Mac- and iPhone-related rumors later in the week. The new rumors this week included details on updated MacBook Pro, iMac, and Mac Pro models, as well as a few other tidbits, so make sure to read on below to get caught up! Kuo: New MacBook Pro Models to...
foldable iPhone concept feature

Apple Testing In-Display Fingerprint Sensor for iPhone 13, Foldable iPhone Also in the Works

Friday January 15, 2021 1:46 pm PST by
Apple has started "early work" on an iPhone that has a foldable display, according to a new report from Bloomberg's Mark Gurman. Though testing of a foldable iPhone has begun, Apple has not committed to releasing a device that has a foldable display. Development has not yet expanded beyond a display and Apple does not have full foldable iPhone prototypes in its labs. Like foldable...
16inchmacbookpromain

Kuo: New MacBook Pro Models to Feature Flat-Edged Design, MagSafe, No Touch Bar and More Ports

Thursday January 14, 2021 9:32 pm PST by
Apple is working on two new MacBook Pro models that will feature significant design changes, well-respected Apple analyst Ming-Chi Kuo said today in a note to investors that was obtained by MacRumors. According to Kuo, Apple is developing two models in 14 and 16-inch size options. The new MacBook Pro machines will feature a flat-edged design, which Kuo describes as "similar to the iPhone 12" ...
macbook pro flexgate

Apple Extends 13-Inch MacBook Pro Backlight Repair Program

Sunday January 17, 2021 10:31 am PST by
Apple this week extended its worldwide 13-inch MacBook Pro Display Backlight Service Program, authorizing coverage for eligible notebooks for up to five years after the original purchase date or up to three years after the start date of the program, whichever is longer. The previous cutoff was four years after the original purchase date. Apple launched the program on May 21, 2019 after...
iphone x camera close

iOS 14.4 Will Introduce Warning on iPhones With Non-Genuine Cameras

Thursday January 14, 2021 8:07 am PST by
In the second beta of iOS 14.4 seeded to developers and public testers this week, MacRumors contributor Steve Moser has discovered code indicating that Apple will be introducing a new warning on iPhones that have had their camera repaired or replaced with aftermarket components rather than genuine Apple components. "Unable to verify this iPhone has a genuine Apple camera," the message will...
Apple TV Ray Light 2 Triad

Apple Extends Free Apple TV+ Trials Until July

Friday January 15, 2021 10:50 am PST by
Apple is once again planning to extend its free Apple TV+ trial subscriptions, this time until July. When Apple TV+ launched in November 2019, Apple offered free Apple TV+ subscriptions to those who purchased a new Apple device in or after September 2019. Those free subscriptions were set to expire in November 2020, but in October 2020, Apple announced that it was extending free trials...
mac pro mini feature

Apple Working on Two New Mac Pro Desktops, One of Which Will Be Reminiscent of Power Mac G4 Cube

Friday January 15, 2021 10:23 am PST by
Apple is developing two versions of the Mac Pro to succeed the Mac Pro that was first released in December 2019, according to a new report from Bloomberg. The first updated Mac Pro is a direct successor to the current Mac Pro and it will use the same design. It may also be equipped with Intel processors rather than Apple silicon chips, and it could be one of the sole machines in the Mac...
macbook pro magsafe

MagSafe is Coming Back to the Mac: A Look Back at Apple's Original Magnetic Charging Technology

Friday January 15, 2021 12:16 pm PST by
Surprise late night rumors last night provided us with our first in-depth look at what we can expect from the new MacBook Pro models that are coming in 2021, and there are some significant changes in the works. Along with additional ports, a new flat-edged design, and the removal of the Touch Bar, Apple's updated MacBook Pro machines will readopt MagSafe. MagSafe in the 2021 MacBook Pro...