Apple Wallet was designed to allow users to easily place payment options like credit cards, debit cards, and gift cards alongside tickets and passes from companies like Fandango and EventBrite. However, Politico Europe has decided to try to use the app to deliver news to its readers, reports NiemanLab (via AppleInsider).

applewalletpolitico

As a part of its coverage of the EU Referendum [next week's nationwide vote in which the U.K. decides whether to leave or stay in the European Union], Politico has started to test Apple Wallet as a news distribution channel via a new tool it calls EU Referendum Tracker. With the tool, which is available only on Apple devices, readers can opt in to receive live polling and results data, as well as breaking news alerts, which appear on the back of the pass.

Although the pass is largely used for the EU Referendum, the news organization has been experimenting with breaking news alerts. Earlier today, it pushed a breaking news alert about the death of British politician Jo Cox.

Kate Day, Politico's editorial director of growth, told NiemanLab that the news site turned to Apple Wallet in an effort to experiment with sending news notifications without developing and maintaining its own app. Currently, Apple only allows websites in Safari to send breaking news alerts on macOS. Politico chose the EU Referendum specifically because they believe users are more open to push notifications if they sign up for the specificity of a topic rather than general news.

Politico considered platforms like WhatsApp and Facebook Messenger for its project, but thought WhatsApp had scaling issues for publishers while Facebook announced its bot program after Politico began work on the Apple Wallet project. The experiment is a joint effort with ad agency Digitas LBI, which used Apple Wallet to deliver news about the U.K. general election in 2015.

Day told NiemanLab that although Apple Wallet was an unusual choice for breaking news notifications, the limitations allowed Politico to focus and simplify what they wanted to do and get across with the notifications.

The Politico Europe EU Referendum Tracker can be signed up for at Politico's website while on an iPhone.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

Porco Avatar
63 months ago

Although the pass is largely used for the EU Referendum, a process sometimes referred to as "Brexit,"
No, 'Brexit' is simply the desired outcome of next week's referendum by people wanting BRitain to EXIT the EU. The referendum next week is to determine whether we remain in the EU, or we decide to leave.

(EDIT: I am happy to see the story has been edited to make more sense now).
Score: 11 Votes (Like | Disagree)
Mac 128 Avatar
63 months ago
I'm surprised Apple lets them do this. I can see them shutting this down real quick.
First thought I had. This is not what Apple designed wallet to do, and they don't typically like things being used "off label".
Score: 5 Votes (Like | Disagree)
diegogaja Avatar
63 months ago
No. That's not what they are saying. What they've done is find away to send messages without having/maintains an app. Pretty smart if you ask me...

You're telling me Politico can't send mail or make a simple app for notifications. It absolutely HAS to go through Wallet for some reason.
Score: 5 Votes (Like | Disagree)
JoelTheSuperior Avatar
63 months ago
I'd be curious to see how Apple reacts to this.

Implementation is genius.
Score: 5 Votes (Like | Disagree)
bookwormsy Avatar
63 months ago
I'm surprised Apple lets them do this. I can see them shutting this down real quick.
Score: 5 Votes (Like | Disagree)
garirry Avatar
63 months ago
You're telling me Politico can't send mail or make a simple app for notifications. It absolutely HAS to go through Wallet for some reason.
Score: 4 Votes (Like | Disagree)

Top Stories

Top Stories 57 Feature

Top Stories: Apple Event Next Tuesday, Mini-LED iPad Pro, iPhone Rumors

Saturday April 17, 2021 6:00 am PDT by
It feels like we've been waiting forever for new Apple products, but the wait is almost over as Apple has announced a media event for next Tuesday, so make sure to tune into MacRumors for full coverage of everything Apple announces. While that was the big news this week, we also got some new details on Apple's iPhone plans for 2022 and 2023 courtesy of analyst Ming-Chi Kuo, and we also saw...
flat imac 3d 3 teal

Reliable Leaker Hints Redesigned Colorful iMac to Debut at 'Spring Loaded' Event

Saturday April 17, 2021 4:43 am PDT by
Reliable leaker known as l0vetodream has hinted that Apple may debut its rumored redesigned and colorful iMac at its "Spring Loaded" event on Tuesday, April 20. In a tweet, the leaker posted an image of Apple's logo used for marketing the upcoming event and an image of the retro rainbow Apple logo alongside the colorful lineup of G3 iMacs. Apple leaker Jon Prosser previously reported that...
third gen Apple pencil leaked video

Video of Alleged Third-Generation Apple Pencil Leaks Ahead of Apple Event

Friday April 16, 2021 6:13 am PDT by
A video purporting to be of the third-generation Apple Pencil has today been shared online, showing a glossy finish that mirrors previous leaks. New ✏️ ready to 🚢 #AppleEvent @TommyBo50387266 pic.twitter.com/s4RCDwDi5M— 漢尼斯·拉斯納 🇨🇳 (@ileakeer) April 16, 2021 The brief video from Twitter account @ileakeer, spotted by 9to5Mac, shows an Apple Pencil with a glossy finish much like the...
important battery message iphone 11

Some iPhone 11 Users Seeing Increased Battery Health Percentages After iOS 14.5 Recalibration Process

Friday April 16, 2021 6:32 am PDT by
In the sixth beta of iOS 14.5, Apple introduced a recalibration process for the battery health reporting system on the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max to address inaccurate battery health estimates for some users. Apple said this process might take a few weeks to be completed, and now that two weeks have passed since the sixth beta of iOS 14.5 was released, some users are...
duan rui iphone 12 13 notch

New Images Show Smaller iPhone 13 Notch Compared to iPhone 12

Saturday April 17, 2021 11:38 pm PDT by
Leaker known as "DuanRui" has shared more images that could give us our best look yet at Apple's redesigned notch for the iPhone 13. The new pictures follow similar images shared by the leaker last week, but the latest shots include a comparison with the existing iPhone 12 notch. DuanRui posted three images on Twitter that apparently originate from Weibo, although source details remain...
iphone 13 pro max cads eap

iPhone 13 Series CAD Leaks Reveal Larger Camera Dimensions

Friday April 16, 2021 1:53 am PDT by
Information and alleged CADs of the upcoming iPhone 13 series, shared in a video from EverythingApplePro, indicates that Apple plans to make this year's iPhone camera module significantly bigger, likely to make way for larger sensors and sensor-shift stabilization. According to the CADs shared in the video, the iPhone 13 mini, Pro, and Pro Max camera module will all be a "perfect square."...
maxresdefault

Hands-On With Anker's MagSafe-Compatible Battery Pack

Thursday April 15, 2021 9:39 am PDT by
Anker, a company known for its range of accessories designed for Apple products, recently came out with one of the first MagSafe-compatible battery packs, so we thought we'd check it out to see how it compares to a standard battery pack. Subscribe to the MacRumors YouTube channel for more videos. Design wise, Anker's power bank looks like a typical battery pack, but it has magnets built in...
apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
iphone 12 120hz thumbnail feature

LTPO Displays Supporting 120Hz Refresh Rates Again Rumored for iPhone 13 Pro Models

Friday April 16, 2021 10:01 am PDT by
The two higher-end "iPhone 13 Pro" models that are coming in 2021 are expected to use LTPO display technology to enable 120Hz refresh rates, according to display analyst Ross Young. Young reaffirmed the detail in a tweet that said he'd heard rumors about only one model featuring LTPO, which he says is inaccurate. Heard some rumors in the industry and media that there would only be one ...
apple music

Apple Music Tops Spotify With One Cent Paid Per Stream

Friday April 16, 2021 6:44 am PDT by
In a letter slated to be shared with artists today through the Apple Music for Artists dashboard, obtained by The Wall Street Journal, Apple has reportedly revealed that it pays music rights holders one cent per song streamed on Apple Music. The report claims that Apple Music's payment structure is thus roughly double what Spotify pays music rights holders per stream, which averages to about ...