MasterCard has announced that it will be relaunching its "Fare Free Mondays" promotion in London, England next week. Each Monday between February 29 and March 14, commuters using Apple Pay to touch in and out of the Transport for London network will be reimbursed for travel costs that are paid for with a U.K. MasterCard.
The promotion is valid for travel on London Buses, London Underground, London Trams, Docklands Light Railway, London Overground, TfL Rail, Emirates Air Line, and most National Rail services in London, where a yellow card reader is present. MasterCard will reimburse up to £28.10 per person on each of the three Mondays.
The exact dates and times for "Fare Free Mondays" based on London time:
- Monday, February 29 at 4:30 a.m. to Tuesday, March 1 at 1:00 a.m.
- Monday, March 7 at 4:30 a.m. to Tuesday, March 8 at 1:00 a.m.
- Monday, March 14 at 4:30 a.m. to Tuesday, March 15 at 1:00 a.m.
The promotion was first offered on Mondays between November 23 and December 14.
Related Roundup: Apple Pay
Tags: MasterCard, Transport for London
Top Rated Comments
Ah yes. And Visa uses get the shaft.
How about doing it EVERY MONDAY from now on, instead of a virtuous "Aren't we wonderful!" promo month? If you are giving something kind, make it PERMANENT.
As Americans, we inherited much from our English forebears; including language, concepts of government and human rights, and the ability to be ungracious entitled ingrates. Thanks, England, for your many gifts!I'm ashamed of my own naivety and stupidity.
How about doing it EVERY MONDAY from now on, instead of a virtuous "Aren't we wonderful!" promo month? If you are giving something kind, make it PERMANENT.
Uh, what? This is pretty generous - they're losing up to $120/person during each of these promotions. There's no way they could afford to make it permanent.The aim of the promotion is to make customers try it and see how convenient it is. Once they realize how convenient it is, MasterCard hopes they'll keep doing it (without the financial incentive).
I guess they could have a permanent promotion of "The first 3 days that you use Apple Pay to commute, we'll reimburse you up to $40/day."
Here in America we listen to:
"What? Contactless? What's that?"
"No, I'm not using a contactless card, they're stupid and dangerous."
"Mobile phone payments aren't safe, I'll just swipe my card instead."
"Why do I have to insert the card instead? That's stupid."
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Ah yes. And Visa uses get the shaft.
Why would you even use a Visa anyways? MasterCard is more widely accepted, and there's no advantage to choosing a Visa over a MasterCard.