The latest numbers from market research firm IDC's Worldwide Quarterly Tablet Tracker show that Apple remains the largest vendor in a declining tablet market, shipping 16.1 million iPads in the fourth calendar quarter of 2015. While the iPad continues to be the best-selling tablet, its worldwide market share remains only 24.5 percent despite the all-new iPad Pro launching in early November.
iPad shipments declined 24.8 percent compared to the year-ago quarter, when they totaled 21.4 million for 28.1 percent market share. The stagnant iPad sales during the holiday shopping season may be more attributable to the lack of an iPad Air refresh in 2015, however, as the iPad Pro outsold Microsoft Surface tablets in its debut quarter in what IDC describes as a "successful" launch.
"Despite lukewarm reviews, the iPad Pro was the clear winner this season as it was the top selling detachable, surpassing notable entries from Microsoft and other PC vendors," said Jitesh Ubrani, Senior Research Analyst with IDC. "It's also important to note that the transition towards detachable tablets has presented positive opportunities for both Apple and Microsoft. However, Google's recent foray into this space has been rather lackluster as the Android platform will require a lot more refinement to achieve any measurable success.
Samsung continued to be the second largest tablet vendor with 9 million tablets shipped in the fourth quarter for 13.7 percent market share, an 18.1 percent year-over-year unit decline. Amazon, Lenovo, and Huawei rounded off the top five, with 5.2 million, 3.2 million, and 2.2 million global tablet shipments in the fourth quarter respectively. All other tablet vendors had a combined 45.8 percent market share.
iPad sales have declined for eight consecutive quarters year-over-year due to, among other reasons, longer tablet refresh cycles compared to smartphones. Apple is rumored to introduce a new iPad Air 3 at a March media event, which could help combat the decline alongside the iPad Pro and iPad mini 4, but most of those sales will fall within the second calendar quarter of 2016.
Overall tablet shipments in 2015 totaled 206.8 million, down 10.1 percent from 230.1 million in 2014.
A lot of people went out and bought the iPad "Pro" because it's the first of an iPad released in that size with beefier specs.
Give it another quarter of a year and we'll see how well it does compared to the Surface Pro.
I'd pick the Surface Pro over the iPad Pro mainly because the Surface Pro runs a desktop system. The iPad runs iOS.
Personally, I'm interested in neither product.
If I need something that runs a desktop system, it isn't going to be a Surface. It'll be something that doesn't compromise the desktop experience, like a Macbook Air or Dell XPS. If I need a tablet device, it isn't going to be Surface (that lacks the quantity of quality touch-optimized Modern UI apps).
The fact that the iPad Pro is "only" an iPad and sells for as much as a Surface Pro (which can run desktop software) is still able to outsell the Surface Pro does indeed say something.
Thursday January 27, 2022 12:08 pm PST by Juli Clover
Apple today seeded the first betas of iOS 15.4, iPadOS 15.4 to developers for testing purposes, adding a slew of new features to the latest iOS operating systems. iOS 15.4 is the biggest update that we've had to iOS 15 to date, and it brings Universal Control, Face ID with a mask, new emojis, and tons more.
Face ID With a Mask
With iOS 15.4, there is now an option to unlock your iPhone...
Thursday January 27, 2022 11:33 am PST by Juli Clover
With the iOS 15.4 update that was introduced today, Apple has added support for Emoji 14, introducing a selection of new emoji like melting face, biting lip, heart hands, and more. There are 37 new emoji and 75 skin tone additions in Emoji 14, resulting in a total of 112 characters.
New faces include melting face, saluting face, face with open eyes and hand over mouth, face with peeking eye, ...
Wednesday January 26, 2022 8:56 am PST by Joe Rossignol
Benchmark results have started to surface for MSI's new GE76 Raider, one of the first laptops to be powered by Intel's new 12th-generation Core i9 processor.
Intel previously said that its new high-end Core i9 processor is faster than Apple's M1 Max chip in the 16-inch MacBook Pro and, as noted by Macworld, early Geekbench 5 results do appear to confirm this claim, but there are several...
Thursday January 27, 2022 1:22 pm PST by Juli Clover
In today's iOS 15.4 beta that's available to developers, Apple added a useful new feature that changes the way Face ID works. There's now a Face ID with a Mask option that allows the iPhone to be unlocked when you're wearing a mask, but you need to have an iPhone 12 or newer.
Right now, an iPhone can be unlocked with a mask if you have an Apple Watch for authentication to add an extra layer...
Thursday January 27, 2022 10:54 am PST by Juli Clover
The iOS 15.4 beta that was introduced today added a new feature designed to allow Face ID to be used with a mask and without an Apple Watch for authentication. Apple says that the feature can "recognize the unique features around the eye" for authentication purposes. If you opt to use this feature during setup, you will need to rescan your face for Face ID. From there, Face ID will be able...
Apple today announced the Black Unity Braided Solo Loop for the Apple Watch, as well as a new downloadable watch face, to celebrate Black History Month. Following the launch of the limited edition Black Unity Apple Watch Series 6 and Sport Band in 2021, Apple today launched the Black Unity Braided Solo Loop as part of its celebrations for Black History Month this year.Apple is launching a...
Wednesday January 26, 2022 10:00 am PST by Juli Clover
Apple today released iOS 15.3 and iPadOS 15.3, the third major updates to the iOS and iPadOS 15 operating systems that were released in September 2021. iOS and iPadOS 15.3 come almost two weeks after the release of iOS and iPadOS 15.2.1, minor bug fix updates.
The iOS 15.3 and iPadOS 15.3 updates can be downloaded for free and the software is available on all eligible devices over-the-air in ...
Tuesday January 25, 2022 3:31 pm PST by Joe Rossignol
Dropbox today announced that users who update to macOS 12.3 once that software version becomes available may temporarily encounter issues with opening online-only files in some third-party apps on their Mac.
In a support document and an email to customers, Dropbox said it is actively working on full support for online-only files on macOS 12.3 and will begin rolling out an updated version of...
Apple on January 26 finally released the iOS 15.3 and iPadOS 15.3 updates to the public, but unfortunately, these updates are focused more on security fixes than outward-facing changes.
Top Rated Comments
Give it another quarter of a year and we'll see how well it does compared to the Surface Pro.
I'd pick the Surface Pro over the iPad Pro mainly because the Surface Pro runs a desktop system. The iPad runs iOS.
Personally, I'm interested in neither product.
The fact that the iPad Pro is "only" an iPad and sells for as much as a Surface Pro (which can run desktop software) is still able to outsell the Surface Pro does indeed say something.