Uber yesterday announced SPOT, a new initiative to make sure drivers and riders experience less hassle finding one another in dark or crowded areas. The technology will allow someone calling for an Uber to designate a specific color so that their driver can easily spot them when arriving at the pickup location.

uber spot

SPOT is the latest experiment in our ongoing effort to make Uber pickups as seamless as possible. When riders and drivers can easily find each other, we’re able to trim down wait times, which is a win for everyone. We hope you’ll have a chance to experience SPOT in the coming weeks.

Beginning exclusively in Seattle, the new program will give Uber drivers a small "SPOT Device," attached to their windshield. When a user requests a SPOT-enabled vehicle, they're asked to pick a specific color within the app while waiting. When the app prompts the rider that the vehicle is driving up, they can take the app out and display their color to the driver, or simply look for their chosen color in the windshield of the car.

The company didn't give any mention if, or when, SPOT would make it to other cities after its test run in Seattle. Those that have yet to do so can download Uber from the App Store for free [Direct Link].

Tag: Uber

Top Rated Comments

Zelmung Avatar
68 months ago
Pretty cool. Last year a girl got in a car she thought was her uber here at Indiana university. She ended up dead and her body was thrown by the lake. This could have prevented that. Good to see uber taking safety precautions
That escalated quickly.
Score: 8 Votes (Like | Disagree)
kgee102605 Avatar
68 months ago
Still not interested in Uber. Too much to worry about for too little savings. My life, safety, and security is worth more than saving 2 to 3 bucks for a ride to the airport.

At least if something happens, I can go after the cab company.
I wish people who don't understand how the insurance thing works with Uber would keep their mouth shut instead of spreading lies and rumors.

Here is how it works if you would like to educate yourself. Personal drivers HAVE personal insurance per State law that covers their vehicle and it does 365 days per year just like everyone else on the planet....

Now, whenever they turn the app on and are "working"?? Then Uber's commercial vehicle insurance policy of $1 million applies (and Lyft's policy is the same $1 million coverage too.. its required by the cities and the States you see???).....and covers the vehicle and the passengers.

When the app is off... coverage drops back to the individual drivers' personal insurance. Which is the same insurance that he/she drives around the city everyday with anyway.. No difference.. so if you are worried about a driver hitting you? They could do that quite simply without having a passenger or driving for Uber and it would be exactly the same.

NO personal insurance company is going to cover someone while driving for Uber (that part you at least got right)... however, they DON'T HAVE TO.. because Uber's commercial policy does!! Why? Because it is required by the City and State laws. So to say that Uber and Lyft drivers DO NOT have insurance? Is completely false and nothing more than a similar scare tactic and lie usually spread by butt hurt taxi drivers and/or republican types. It's nearly 2016, technology and the world evolves. Time to get over it and move on. :) And for crying out loud if you've got something to say? Do your research so you at least KNOW the facts and don't sound like a complete idiot. ~Cheers
Score: 4 Votes (Like | Disagree)
mbh1976 Avatar
68 months ago
This is cool, but how about the app just telling me what color the car is that is picking me up?
Score: 3 Votes (Like | Disagree)
snebes Avatar
68 months ago
This is essential in places like SF where ever car is an uber and every uber is a white or silver Prius. I've personally stepped in the wrong uber a bunch of times


South Park, always ahead of the times.
Score: 2 Votes (Like | Disagree)
BruiserB Avatar
68 months ago
Yeah, this will make it way easier--with only 6 colors--for nefarious people to stick a similar light in their car and just put up one of the 6 colors. Go cruise down a popular bar area in a major city and just wait for a drunk chick to flag their car down.
It's meant to be a way to quickly pick the car out of a sea of cars. Then you still have the make, model, and license plate info in your app to verify that it is the right car. It's not a substitute for verifying you have the right car. Also the driver should know your name and if they don't you shouldn't get in.

I drive for Über X on weekends and it's fun and interesting. Thanks to those who are quashing the "Über is so scary/unsafe" hysteria. I've had so many passengers tell me how much they like Über because they know who to expect and know the car will come on time, etc. We are insured for $1 million while a passenger is in the car. A passenger can even send a link from the app to a friend so the friend can see their location/progress while they are on the ride, enhancing security further. What cab company offers that?
Score: 2 Votes (Like | Disagree)
unplugme71 Avatar
68 months ago
Still not interested in Uber. Too much to worry about for too little savings. My life, safety, and security is worth more than saving 2 to 3 bucks for a ride to the airport.

At least if something happens, I can go after the cab company.
Score: 2 Votes (Like | Disagree)

Top Stories

microsoft edge ios android

Bill Gates Says His Preference for Android Over iPhone is Due to Pre-Installed Software

Friday February 26, 2021 3:35 am PST by
Microsoft co-founder Bill Gates this week participated in his first meeting on Clubhouse, the increasingly popular invite-only conversation app, where he fielded a range of questions as part of an ongoing book tour. Gates was interviewed by journalist Andrew Ross Sorkin, and given that the Clubhouse app is currently only available on iOS, naturally one of the questions that came up was...
First Look Big Sur Feature2

Apple Releases macOS Big Sur 11.2.2 to Prevent MacBooks From Being Damaged by Third-Party Non-Compliant Docks

Thursday February 25, 2021 10:07 am PST by
Apple today released macOS Big Sur 11.2.2, the fourth update to the macOS Big Sur operating system that launched in November. macOS Big Sur 11.2.2 comes two weeks after the release of macOS Big Sur 11.2.1, a bug fix update. The new ‌‌‌‌macOS Big Sur‌‌‌ 11.2.2‌ update can be downloaded for free on all eligible Macs using the Software Update section of System Preferences....
flat mbp 14 inch feature yellow

Redesigned 14-Inch MacBook Pro Expected to Feature Brighter Mini-LED Display With Slimmer Bezels and More

Thursday February 25, 2021 7:48 am PST by
Apple plans to unveil new 14-inch and 16-inch MacBook Pro models with Mini-LED-backlit displays in the second half of this year, according to industry sources cited by Taiwanese supply chain publication DigiTimes. The report claims that Radiant Opto-Electronics will be the exclusive supplier of the Mini-LED backlight units, while Quanta Computer is said to be tasked with final assembly of the...
jon prosser imac 2021colors

Prosser: 2021 iMac to Come in Five Colors, Apple Silicon Mac Pro to Resemble 'Stacked' Mac Minis

Wednesday February 24, 2021 7:26 am PST by
Hit-and-miss leaker Jon Prosser has today alleged that the upcoming 2021 iMac models will offer five color options, mirroring the colors of the fourth-generation iPad Air, and revealed a number of additional details about the Mac Pro with Apple Silicon. In a new video on YouTube channel FrontPageTech, Prosser explained that the redesigned iMacs will come featuring options for Silver, Space ...
steam apple logo

Valve Ordered to Give Apple Information on 436 Steam Games As Part of Epic Games Legal Case

Thursday February 25, 2021 1:50 am PST by
Valve, the makers behind popular game distribution platform Steam, will be forced to hand over aggregate historical sales, price, and other information on 436 games hosted on the store to Apple, as part of the Apple vs. Epic Games antitrust case. As reported in a paywalled report by Law360, during a virtual discovery hearing on Wednesday, U.S. Magistrate Judge Thomas S. Hixson ordered that...
apple store macarthur center

Apple Store at MacArthur Center in Virginia Permanently Closing Following Years of Safety Issues at Shopping Mall

Thursday February 25, 2021 4:45 pm PST by
Apple today indicated that its retail store at the MacArthur Center shopping mall in Norfolk, Virginia will be permanently closing after over 14 years of business, although an exact closure date has yet to be announced by the company. Apple has assured that it will be offering all employees at the store other positions within Apple, and said that it looks forward to continuing to serve...
m1 mac mini

M1 Mac Users Report Excessive SSD Wear

Tuesday February 23, 2021 7:07 am PST by
Over the past week, some M1 Mac users have been reporting alarming SSD health readings, suggesting that these devices are writing extraordinary amounts of data to their drives (via iMore). Across Twitter and the MacRumors forums, users are reporting that M1 Macs are experiencing extremely high drive writes over a short space of time. In what appear to be the most severe cases, M1 Macs are sai...
apple refurbished m1 mac mini

Apple Begins Selling Refurbished M1 Mac Mini

Thursday February 25, 2021 6:42 pm PST by
Apple today began selling certified refurbished Mac mini models with the M1 chip for the first time in the United States and Canada, with prices discounted by approximately 15 percent compared to brand new models as usual. For example, a refurbished Mac mini with the M1 chip, 256GB of SSD storage, and 16GB of unified memory is available for $759, compared to $899 brand new. Other custom...
qualcomm snapdragon x60 5g

iPhone 13 Lineup Expected to Use Qualcomm's Snapdragon X60 Modem With Several 5G Improvements

Wednesday February 24, 2021 8:10 am PST by
Apple's next-generation iPhone 13 lineup will use Qualcomm's Snapdragon X60 5G modem, with Samsung to handle manufacturing of the chip, according to DigiTimes. Built on a 5nm process, the X60 packs higher power efficiency into a smaller footprint compared to the 7nm-based Snapdragon X55 modem used in iPhone 12 models, which could contribute to longer battery life. With the X60 modem, iPhone...
2021 mbp sd slot feature2

Kuo: New MacBook Pro Models With HDMI Port and SD Card Reader to Launch Later This Year

Monday February 22, 2021 8:52 pm PST by
Apple plans to release two new MacBook Pro models equipped with an HDMI port and SD card reader in the second half of 2021, according to analyst Ming-Chi Kuo, who outlined his expectations in a research note obtained by MacRumors. The return of an SD card reader was first reported by Bloomberg's Mark Gurman last month. "We predict that Apple's two new MacBook Pro models in 2H21 will have...