In a follow-up to an interview Apple executive Eddy Cue had with CNN senior correspondent Brian Stelter a month ago, the senior vice president of Internet software and services discussed Apple's thoughts on the News app, which launched alongside iOS 9 in September. When asked why Apple decided to turn it into a pre-installed app, Cue offered a look into how Apple determines what constitutes a pre-installed app.

applenews

"We've only created the apps that we think everyone uses every day... We really wanted to create a single app that all customers could go to, to read all their news — no matter what they are interested in, no matter what topics, no matter what publications they want to follow — and get that experience that they're used to with our products, where it looks beautiful, it's really easy to read and yet it provides all the content available around the world."

Cue goes on to say that Apple believes the app is a "really, really important application for the world," noting that good journalism is important to Apple. News organizations, Cue says, have to worry about creating their own apps, interfaces and user experiences. Apple believes something like the News app can streamline this and help news organizations focus on journalism. Apple believes that the app benefits local news outlets that can't afford to create their own apps. Furthermore, Cue says Apple even thought about how small outfits like upstart news organizations and church newsletters could use News to distribute information.

Apple is also working on a version of the app for China, Cue tells CNNMoney. When asked whether the company is running into censorship problems in the country, Cue says that it's not. Instead, Cue notes that Apple has a "great working relationship" in China and that Apple Music, its App Store and retail stores in the country show that they know how to work in China.

Finally, Cue says that Apple has no plans to hire journalists and create content of their own. Instead, Apple's goal with News is to "empower those journalists to get their content to the right customer."

In late October, Tim Cook said that Apple News had approximately 40 million users. However, Cook didn't reveal whether that number was regular users or customers who had simply checked out the app, making it difficult to determine how many people truly use Apple News. Apple has partnered with dozens of publications for Apple News, including CNN, The New York Times, ESPN and more. To get the latest news and rumors from MacRumors, make sure to add MacRumors to Apple News by clicking this link.

Top Rated Comments

farewelwilliams Avatar
125 months ago

We've only created the apps that we think everyone uses every day...
Well that explains the Tips app.
Score: 29 Votes (Like | Disagree)
nostaws Avatar
125 months ago
What bugs me is that Cue and Apple make themselves sound so benevolent for repackaging and selling other people's work.
Score: 10 Votes (Like | Disagree)
coldsweat Avatar
125 months ago

"We've only created the apps that we think EVERYONE uses every day...
Stocks?
Score: 7 Votes (Like | Disagree)
dysamoria Avatar
125 months ago
All their news? Can I find Apple Insider and Mac Rumors in the news app? How about KVR Audio? Forums? I don't care about most of the news agencies. I purposely avoid most USA-based stuff in fact. It's totally distorted for politics or selling commercial time slots. This is validated by former proper journalists and newscasters. The real news is dead.
Score: 7 Votes (Like | Disagree)
sunapple Avatar
125 months ago
What news app?
- Rest of the world
Score: 7 Votes (Like | Disagree)
britboyj Avatar
125 months ago
I could care less what Apple adds, I just want the option to REMOVE the **** they do add.
Score: 6 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro Lower Logo Feature 1

iPhone 17 Pro Coming Soon With These 14 New Features

Monday June 30, 2025 1:08 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
A18 Pro Chip

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow. MacRumors...
iPhone Car Key WWDC 2025

Apple Announces 13 Automakers Planning to Offer iPhone Car Keys

Friday June 27, 2025 11:42 am PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote, Apple said that 13...
maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
anker power bank recall

PSA: Anker Recalls Multiple Power Banks Due to Fire Risk

Friday June 27, 2025 4:16 pm PDT by
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk. The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
Chase Sapphire Reserve Apple Perk Feature

Chase Sapphire Reserve Card Introduces New Perk for Apple Customers

Wednesday June 25, 2025 2:08 pm PDT by
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services. Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year. If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
replay all time playlist apple music

Apple Music Debuts All-New Personalized Playlist

Monday June 30, 2025 7:16 am PDT by
As part of its 10-year celebrations of Apple Music, Apple today released an all-new personalized playlist that collates your entire listening history. The playlist, called "Replay All Time," expands on Apple Music's existing Replay features. Previously, users could only see their top songs for each individual calendar year that they've been subscribed to Apple Music, but now, Replay All...