Apple TV 4 Reviews: Siri is Helpful and There's Loads of Potential

With the launch of the new fourth-generation Apple TV just a couple days away on Friday, October 30, the first batch of reviews for the new set-top box have arrived online. Most sites have come away with positive impressions of the new Apple TV, noting that Siri is extraordinary helpful and the inclusion of tvOS and apps give the device a lot of potential for the future.


BuzzFeed says that the biggest new feature on the Apple TV, the new Siri Remote, is a "drastic" improvement over the remote included with previous Apple TV remotes. The touchpad is "surprisingly accurate and easy" to use for pinpointing certain moments during a film or TV show. The universal search via Siri, however, will have longtime Apple TV users "resenting Apple for not enabling it sooner." Siri, according to BuzzFeed, is both useful and clever.

“Rewind 30 seconds,” “Show me Anchorman,” and “Who directed this?” all work well. And thanks to “What did he say?” — which skips back to replay a character’s comment with closed captioning, I finally know what Benicio Del Toro’s character was mumbling in The Usual Suspects. (“I said he’ll flip you. …Flip you. Flip ya for real.” Kind of a letdown. Don’t even get me started on Lost in Translation.) Also: For a few glorious moments last night I was able to taunt my wife by repeatedly what-did-he-saying a favorite moment in Blue Velvet.

While The Verge also enjoyed Siri on the Apple TV, saying that the execution is "among the best in the game," they noted that there are several limitations in place. Siri only works with a handful of apps at the moment, including Netflix, iTunes, Hulu, HBO and Showtime. However, The Verge does mention that a Siri search API is on the way.

On apps, The Verge says that most tvOS apps are currently just very large iPhone apps. There are few apps that take advantage of TV, though they do note that apps like the QVC app show the potential of the new Apple TV and tvOS.

The QVC app is the only app that really and truly blends television with interactivity: it shows you a live feed of QVC, and it overlays the familiar information box on the left side of the screen with a buy button. So you’re watching the regular QVC TV channel, and you can just click to buy, or swipe down to see more photos of the item and related items while the video keeps playing.

Mashable notes that setting up the Apple TV is extremely simple and easy if the user has an iPhone with iOS 9.1 installed.

Simply plug the Apple TV into HDMI and power and then use the Bluetooth connection from your iPhone or iPad to share information such as iCloud and iTunes Account preferences and your WiFi password.

However, Yahoo Tech says that while Siri and the new setup process make things simpler, users will still have plenty of text entry to do on the new device. Users still have to enter their user information in certain apps that require authentication, like Hulu or HBO Go. Unfortunately, Yahoo Tech's David Pogue says that the new on-screen keyboard is far more difficult and "excruciating" to use than the previous on-screen keyboard.

Finally, BuzzFeed mentions that the new Apple TV accessory, the Remote Loop, which is intended to keep the new remote from flying out of the hands of new Apple TV users who want to play games, is better used in another way.

But frankly, the loop is better used as a means of locating and rescuing the diminutive remote after it’s gone missing between couch cushions. I’ve used it for this purpose at least three times so far, and given the loop’s utility for this sort of thing, it’s puzzling that Apple doesn’t view it as a crucial part of the remote, instead selling it as a silly $13 accessory.

The new fourth-generation Apple TV is available for pre-order now and will be available in Apple Stores this Friday. It's available for $149 for a 32 GB version and $199 for a 64 GB version.

Other reviews: CNET, USA Today, Re/code, The Wall Street Journal.

Related Roundup: Apple TV
Tag: Reviews
Buyer's Guide: Apple TV (Caution)

Top Rated Comments

Deelron Avatar
109 months ago
My current Apple TV mostly collects dust - too many 'apps' that require a cable subscription to see useful content, and mostly because there is no Amazon video. Naturally, Apple doesn't want to support a competitor such as Amazon - but that'll keep me from buying a new model Apple TV as I prefer to use my Tivo OTA or Roku which DO support Amazon (and have global search).
Since Amazon was the one who banned AppleTV and Chromecast from their web store (including 3rd party resellers), and are giving the blank stare to media when they ask if they are planning to release an app, I think it's just as likely Amazon doesn't want to support a competitor such as Apple, despite Amazon's mission statement.
Score: 10 Votes (Like | Disagree)
nepalisherpa Avatar
109 months ago
I'm surprised that Buzzfeed didn't write the review in bullet points: "10 features of the new Apple TV"
Score: 8 Votes (Like | Disagree)
RockSpider Avatar
109 months ago
"and given the loop’s utility for this sort of thing, it’s puzzling that Apple doesn’t view it as a crucial part of the remote, instead selling it as a silly $13"
They can't know Apple too well, just another money grab.
Score: 8 Votes (Like | Disagree)
mellomike Avatar
109 months ago
I've been playing with the dev kit for some time now and I'm loving the Apple TV.
Score: 7 Votes (Like | Disagree)
appledefenceforce Avatar
109 months ago
" instead selling it as a silly $13 accessory."

Jeez Apple, gouging much?
Score: 7 Votes (Like | Disagree)
usarioclave Avatar
109 months ago
So basically Apple needs a reason for you to buy a new one in two years.
Of course. You bought a new receiver, a new TV, and new hdmi cables. Why not a new 4K ATV?

If you don't like it, buy a roku or fire tv. Nobody's forcing you to buy something that doesn't do what you want.
Score: 6 Votes (Like | Disagree)

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