apple-watch-hermesEarlier this month, the Metropolitan Museum of Art announced Apple would sponsor its annual 2016 Gala and Costume Institute exhibition, with Apple Design Chief Jony Ive serving as co-chair of the event.

The Gala, which takes place next year, is themed "Manus x Machina: Fashion in an Age of Technology," and while few details are available this early on, The Wall Street Journal has now shared a bit more information on what we can expect from the event following an interview with Jony Ive, Anna Wintour, and Costume Institute Curator Andrew Bolton.

"Manus x Machina" is a theme that aims to combine handmade crafting techniques like lacework with automation like 3D printing to "explore the full spectrum of processes by which clothing is designed and made." A theme that covers the intersection of technology and fashion is a good fit for Apple, as the company debuted its first fashion item, the Apple Watch, earlier this year.

"As products become more personal, something that is worn on the wrist put us in the space of fashion," said Mr. Ive. He and Ms. Wintour were wearing versions of the Apple Watch Hermès, introduced this month.

"These are issues close to our hearts," said Mr. Ive of the intertwining of fashion and technology. "Our understanding will temper and define future products we're working on. We're only starting."

At the Met Costume Institute exhibition, haute-couture garments will be paired with ready-to-wear versions to show "the equal contributions of automation and craftsmanship." Three dozen designers and 100 items of clothing will be featured, dating from the 1880s to now, and there will be rooms dedicated to embroidery, knitting, lacework, leatherwork, ultrasonic welding, thermo shaping, laser cutting, and 3D printing.

The annual Metropolitan Museum of Art Costume Gala will be held on May 2, 2016. It's a fund raising event that benefits the Metropolitan Museum of Art's Costume Institute. Held in New York City, the Met Gala always attracts hundreds of well-known celebrity attendees.

Top Rated Comments

Benjamin Frost Avatar
100 months ago
It's ironic that the Apple Watch is universally shown in promotion pictures with an analogue watch face, the antithesis of everything Ive has striven for in iOS.

I think this is one of the many flaws in the thinking behind it. It comes across as simply inferior to a handsome mechanical watch face. It's the ultimate expression of skeumorphism, in a company that has eschewed the very thing.

The only watch that would tempt me is a hybrid mechanical watch with a digital overlay when needed. As it stands, the Apple Watch is rather like the Microsoft Surface: a jack of all trades and master of none. Just as the Surface is poor at being a laptop due to the flimsy keyboard, and poor at being a tablet due to the wrong shape and lack of software optimisation, so the Apple Watch is worse than a traditional watch at telling the time due to the screen being off, and poor at being a mini-computer due to the lack of power.
Score: 8 Votes (Like | Disagree)
HopefulHumanist Avatar
100 months ago
It's ironic that the Apple Watch is universally shown in promotion pictures with an analogue watch face, the antithesis of everything Ive has striven for in iOS.
What are you talking about? They promote it with both its analog and digital faces.
Score: 7 Votes (Like | Disagree)
hydr Avatar
100 months ago
translation = "in order to make more profits we need to transition into a luxury brand company"
Score: 4 Votes (Like | Disagree)
neutralguy Avatar
100 months ago
Ive is really getting into fashion. Lots of articles about his doing the rounds of fashion hotspots and interviews. Wonder if he has lost his passion for computers and is at the crossroads of his career .
Midlife crisis!!
Score: 4 Votes (Like | Disagree)
diddl14 Avatar
100 months ago
It's "Sir Ive"...

Score: 3 Votes (Like | Disagree)
Karma*Police Avatar
100 months ago
What are you talking about? They promote it with both its analog and digital faces.
People see what they want to see because seeing something that contradicts their belief causes mental and emotional discomfort... selective perception... His mind literally blinded him to reality.
Score: 3 Votes (Like | Disagree)

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