Apple Watch to Be Sold at All U.S. Target Stores by October 25

Popular retailer Target this morning announced that the Apple Watch would begin arriving at some of its stores this week, with a plan to have the wearable device available at all of its United States retail locations by October 25. Customers who are interested in buying the device online on Target's website can do so beginning October 18. The move sees Target gearing up for the holiday season, calling Apple's wearable "one of the season’s hottest gift items."

watch target
The retailer says it will carry a total of 20 models of the Apple Watch, in both 38mm and 42mm sizes, specifically noting the availability of space gray and rose gold color options. "Select models and bands" will be available for customers at Target's physical locations, but the company notes that an "expanded assortment" of Apple Watch and Apple Watch Sport will be found online. Prices are said to range from $349 to $599, so undoubtedly customers can expect the aluminum and stainless steel options of the Apple Watch at Target stores.

In the beginning, Apple Watch was available exclusively at Apple's own retail and online storefronts -- and some select high-end boutiques -- but now the company has begun expanding the device's reach and availability for customers. In August, Best Buy began selling the wearable, along with some first- and third-party Apple Watch accessories, followed by an expansion into department stores in the United Kingdom, and then the physical locations of carriers like T-Mobile and Sprint.

Related Roundup: Apple Watch 11
Tag: Target
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
Photos App Icon Liquid Glass

John Gruber Shares Scathing Commentary About Apple's Departing Software Design Chief

Thursday December 4, 2025 9:30 am PST by
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999. Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs. On his blog Daring Fireball,...
ive and altman

Jony Ive's OpenAI Device Barred From Using 'io' Name

Friday December 5, 2025 6:22 am PST by
A U.S. appeals court has upheld a temporary restraining order that prevents OpenAI and Jony Ive's new hardware venture from using the name "io" for products similar to those planned by AI audio startup iyO, Bloomberg Law reports. iyO sued OpenAI earlier this year after the latter announced its partnership with Ive's new firm, arguing that OpenAI's planned "io" branding was too close to its...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
iphone air camera

iPhone Air's Resale Value Has Dropped Dramatically, Data Shows

Thursday December 4, 2025 5:27 am PST by
The iPhone Air has recorded the steepest early resale value drop of any iPhone model in years, with new data showing that several configurations have lost almost 50% of their value within ten weeks of launch. According to a ten-week analysis published by SellCell, Apple's latest lineup is showing a pronounced split in resale performance between the iPhone 17 models and the iPhone Air....
iPhone 17 Pro Cosmic Orange

iPhone 17 Pro Lost a Camera Feature Pro Models Have Had Since 2020

Thursday December 4, 2025 5:18 am PST by
iPhone 17 Pro models, it turns out, can't take photos in Night mode when Portrait mode is selected in the Camera app – a capability that's been available on Apple's Pro devices since the iPhone 12 Pro in 2020. If you're an iPhone 17 Pro or iPhone 17 Pro Max owner, try it for yourself: Open the Camera app with Photo selected in the carousel, then cover the rear lenses with your hand to...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...

Top Rated Comments

JeffyTheQuik Avatar
133 months ago
This is a pretty good way to save 5% on it when you use the red card at Target.
Score: 17 Votes (Like | Disagree)
2457244 Avatar
133 months ago
Who cares.. Apple Watch is so much April 2015. It's October already...
Score: 9 Votes (Like | Disagree)
djgamble Avatar
133 months ago
And snarky comments re: high-end boutique retailers vs. Target in 3...2....1....
Imma buy by $25,000 Apple Watch from Targé...
Score: 7 Votes (Like | Disagree)
AtheistP3ace Avatar
133 months ago
Man Apple Watch is really getting around!!
Score: 6 Votes (Like | Disagree)
DevNull0 Avatar
133 months ago
Remember when Apple pretended this was a high end fashion piece? That Switzerland was in trouble. They were selling only at exclusive kiosks within high end fashion stores?

Now it's all about mass market electronics at best buy and target. I think some people at Apple got a major eye-opener last spring. I'm sure Timmy and Co. wish they could forget that posturing. Target and Best Buy are great choices and I'm sure the watch will do well there. It's just so funny that Apple thought otherwise.
Score: 6 Votes (Like | Disagree)
FSMBP Avatar
133 months ago
That’s good. Hopefully more people will be exposed to it….Here’s my deal though.

I bet with almost 100% certainty that Apple Execs’ only phones are iPhones

I bet with almost 100% certainty that Apple Execs’ only computers are Macs

However, I’m not sure their only watches are all Apple Watches. I bet depending on the occasion, Jony Ive or Tim C. may wear a different watch (mechanical/high-end brand). In fact, coworkers of mine, who own an Apple Watch, sometimes wear their non-smart watch (depending on their outfit or event). I feel like it’s odd Apple entered a market where their product isn’t the main go-to device. Same thing with cars (if they decide to enter that), you know that Eddy Cue will be driving his Ferrari still.

It just seems very different from what has made Apple successful (i.e. enter a market where a known product, like smartphones/tablets/PCs, is lacking and make the best).

/rant
Score: 6 Votes (Like | Disagree)