Alongside its new purchase pages for the iPhone 6s and 6s Plus, Apple debuted a website feature called "Get Ready to Pre-Order", an attempt to streamline the pre-ordering process in what is frequently a hectic and potentially confusing time for some would-be iPhone purchasers.

preorder
The option, which is available both online and in the Apple Store app, allows users to enter their wireless account details to confirm available pricing options before pre-orders officially begin at 12:01 a.m. PDT on September 12. This allows users to have a more streamlined pre-order experience, simply selecting their iPhone model, storage size, color and potential accessories before checking out.

In recent months, Apple has made efforts to streamline its shopping experiences in both retail and online stores. Last month, the company removed the iPad Smart Signs from its retail stores and moved pricing information into new apps on the display products themselves. The company also merged the Apple.com website and online store, creating a more streamlined experience for users.

Related Forum: iPhone

Top Rated Comments

CFreymarc Avatar
133 months ago
I'm not buying this phone purely out of protest at their decision to stick the base model at 16GB for a FOURTH year running. I personally would upgrade to the 64GB model regardless, but the way that NAND storage prices have plummeted over the last few years there is really no freaking excuse. This year really should have been the year. A "premium" phone should never be crippled with 16GB of storage.
Like that will get you anywhere.
Score: 7 Votes (Like | Disagree)
randallking Avatar
133 months ago
I'm not buying this phone purely out of protest at their decision to stick the base model at 16GB for a FOURTH year running. I personally would upgrade to the 64GB model regardless, but the way that NAND storage prices have plummeted over the last few years there is really no freaking excuse. This year really should have been the year. A "premium" phone should never be crippled with 16GB of storage.
Not everyone needs more than 16 GB. Some casual users like my wife don't have a lot of apps, music, etc. She doesn't take many photos or videos. No need for all that storage.

If photos and videos are a problem, it's more convenient and cost effective to use iCloud Photo Library.

Just because you don't like something is no reason to say, "No one else should buy this either."
Score: 5 Votes (Like | Disagree)
dumastudetto Avatar
133 months ago
Some people are going to have a very stressful Saturday managing servers and all the traffic.
Score: 5 Votes (Like | Disagree)
OC40 Avatar
133 months ago
You do realize that blaming PEOPLE for trying to save money with a 16GB phone and getting ripped off is basically the same as blaming the victims of a ponzi scheme and not the con man, right?

I really can't believe people are so brainwashed by Apple's corporate messaging that they will defend it for staying stuck in the year 2012 while the rest of the industry has moved on.
You sure like to twist words. There are options - plenty of options. Everyone has a choice. If a 16GB iPhone does not fit the need, purchase another phone.
Score: 3 Votes (Like | Disagree)
MMcCraryNJ Avatar
133 months ago
I really can't believe that there is so much wrong information about the iPhone Upgrade Plan as well as AT&T Next. I guess this is what happens when consumers get so used to being ripped off through the carrier subsidy/contract model.

It's not strictly a leasing program, you guys. Although it CAN be if that's the way you would like it to be. Think of it, as well as AT&T Next, as a 'lease to own' program. They are giving you a device that's worth $649-$949, dividing the cost up into a certain number of months with 0% interest, and you pay that every month. When you reach a certain number of payments, you can, AT YOUR OPTION, trade the device back in, which will wipe the remaining amount of the agreement, and then you start another one. So with the iPhone Upgrade Plan, the cost of the device and AppleCare+ is divided into 24 months. After 24 months of payments, you OWN the device. It is yours. You paid for it. BUT, after you've paid the 12th payment (50% of the amount), you have the OPTION of giving the device back to wipe out the rest of your payments. There is nothing unfair, or shady going on here. You're not being ripped off by doing this vs. getting a contract. On the contrary, this is more upfront, honest, and fair. This was a GOOD change that the entire industry adopted following T-Mobile.

All of that being said...I also cannot figure out a way to save my AT&T account information through the web store or the Apple Store app.
Score: 3 Votes (Like | Disagree)
JCrz Avatar
133 months ago
the new iPhone 6S sports a wimpy 16GB base model for a fourth year running. I'm done posting about this, but apple should know they're gonna lost a lot of customers about this. The sheeple will continue to obey their corporate overlords and will buy whatever phone that got announced regardless, but I'm sick of it.
Yay! So when you switch to a different platform, can you do us a favor and never return to these forums to constantly complain about buying things you hate? Thanks in advance!
Score: 3 Votes (Like | Disagree)

Popular Stories

Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
iPhone 17 Pro and Air N1 Feature

iPhone 17 vs. iPhone 16 Wi-Fi Speeds: New Study Reveals the Winner

Tuesday November 18, 2025 10:53 am PST by
A new study has revealed that the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air achieve significantly faster average Wi-Fi speeds compared to the iPhone 16 series, thanks to Apple's custom-designed N1 chip. The study was conducted by Ookla, the company behind the popular Speedtest website and app. It said the results are based on global, crowdsourced Speedtest user data...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
macbook black friday

The Best Early Black Friday Mac Deals

Tuesday November 18, 2025 7:32 am PST by
We're getting closer to Black Friday, which lands next week on Friday, November 28. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M4 MacBook Air and brand new M5 MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
Magic Keyboard Touch ID Feature

Apple Releases New Firmware for 140W USB-C Power Adapter, Magic Keyboard and Magic Trackpad

Tuesday November 18, 2025 1:05 pm PST by
Apple today released updated firmware for several accessories, including the 140W USB-C Power Adapter, the Magic Trackpad 2, the Magic Trackpad USB-C, the Magic Keyboard with Touch ID, and the Magic Keyboard with Touch ID and Numeric Keypad. There is no word on what's included in the updated firmware at this time, but it could offer performance improvements and security updates. Accessory...
watchos 26 workout app

Apple Watch Users Claim Workout App Is Now Worse in Every Way

Thursday November 20, 2025 7:01 am PST by
Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating. When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...