applecare+While Apple didn't discuss AppleCare+ pricing as it unveiled the new iPhone 6s and 6 Plus today at its "Hey Siri" event, the Cupertino company did unveil new pricing for the service on its website. AppleCare+ for both devices is $129.99 while its service fee is $99.99.

This is an increase from the pricing for iPhone 6 and earlier models, which are priced at $99.99 for AppleCare+ and $79.99 for the service fee. It's likely the increased prices are due to the new technology in the new devices, which includes a larger Taptic Engine and the brand new 3D Touch, which Apple is billing as the next generation of Multi-Touch display.

Earlier today, Apple also announced the iPhone Upgrade Program, which allows those who sign up to trade-in their current iPhone for a new model after 12 monthly installments are made. The program includes AppleCare+ with each iPhone, which might lure some away from carriers' contract-free pricing toward Apple's alternative. iPhone Upgrade Program pricing starts at $32.41 a month for the 16 GB iPhone 6s and goes up to $44.91 a month for the 128 GB iPhone 6s Plus.

Top Rated Comments

roland.g Avatar
133 months ago
Value is decreasing at those prices. $130 safety net is a little steep, especially when it comes with a $99 replacement fee. $230 for a replacement phone is not a good insurance policy value. It would make more sense to price the coverage at $79 and charge $129 or $149 for each replacement.
Score: 22 Votes (Like | Disagree)
realeric Avatar
133 months ago
Another fail. Increased Applecare+ cost, 16GB iPhone, 5GB free iCloud space, Reduced battery size.
Score: 16 Votes (Like | Disagree)
btrach144 Avatar
133 months ago
Apple knows they can milk users now. They're starting to suck people dry.
Score: 9 Votes (Like | Disagree)
JohnApples Avatar
133 months ago
Another fail. Increased Applecare+ cost, 16GB iPhone, 5GB free iCloud space, Reduced battery size.
Then you're not the target audience. They're clearly going after those who have too much money, don't use much storage, have no access to the cloud, and end each day with too much battery life.

/s if it needed to be said
Score: 7 Votes (Like | Disagree)
EM2013 Avatar
133 months ago
Wow Apple is being greedy, these prices are ridiculous. Overpriced ipad, overpriced stylus, overpriced Apple TV, and now overpriced AppleCare smh
Score: 5 Votes (Like | Disagree)
Menopause Avatar
133 months ago
I love Apple, have been since the last 8 years, but this is fueled by just sheer arrogance and greed.
Score: 5 Votes (Like | Disagree)

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
walmart new ornametns

Walmart Black Friday Deals Begin Today With Low Prices on Headphones, TVs, and More

Friday November 14, 2025 7:55 am PST by
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...