Apple Increases AppleCare+ Prices and Service Fees for iPhone 6s and 6s Plus

Wednesday September 9, 2015 8:50 PM PDT by Husain Sumra
applecare+While Apple didn't discuss AppleCare+ pricing as it unveiled the new iPhone 6s and 6 Plus today at its "Hey Siri" event, the Cupertino company did unveil new pricing for the service on its website. AppleCare+ for both devices is $129.99 while its service fee is $99.99.

This is an increase from the pricing for iPhone 6 and earlier models, which are priced at $99.99 for AppleCare+ and $79.99 for the service fee. It's likely the increased prices are due to the new technology in the new devices, which includes a larger Taptic Engine and the brand new 3D Touch, which Apple is billing as the next generation of Multi-Touch display.

Earlier today, Apple also announced the iPhone Upgrade Program, which allows those who sign up to trade-in their current iPhone for a new model after 12 monthly installments are made. The program includes AppleCare+ with each iPhone, which might lure some away from carriers' contract-free pricing toward Apple's alternative. iPhone Upgrade Program pricing starts at $32.41 a month for the 16 GB iPhone 6s and goes up to $44.91 a month for the 128 GB iPhone 6s Plus.

Tags: AppleCare, September 2015 event
69 comments


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roland.g
50 months ago
Value is decreasing at those prices. $130 safety net is a little steep, especially when it comes with a $99 replacement fee. $230 for a replacement phone is not a good insurance policy value. It would make more sense to price the coverage at $79 and charge $129 or $149 for each replacement.
Rating: 22 Votes
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realeric
50 months ago
Another fail. Increased Applecare+ cost, 16GB iPhone, 5GB free iCloud space, Reduced battery size.
Rating: 16 Votes
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btrach144
50 months ago
Apple knows they can milk users now. They're starting to suck people dry.
Rating: 9 Votes
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JohnApples
50 months ago

Another fail. Increased Applecare+ cost, 16GB iPhone, 5GB free iCloud space, Reduced battery size.


Then you're not the target audience. They're clearly going after those who have too much money, don't use much storage, have no access to the cloud, and end each day with too much battery life.

/s if it needed to be said
Rating: 7 Votes
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Menopause
50 months ago
I love Apple, have been since the last 8 years, but this is fueled by just sheer arrogance and greed.
Rating: 5 Votes
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EM2013
50 months ago
Wow Apple is being greedy, these prices are ridiculous. Overpriced ipad, overpriced stylus, overpriced Apple TV, and now overpriced AppleCare smh
Rating: 5 Votes
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shareef777
50 months ago

Value is decreasing at those prices. $130 safety net is a little steep, especially when it comes with a $99 replacement fee. $230 for a replacement phone is not a good insurance policy value. It would make more sense to price the coverage at $79 and charge $129 or $149 for each replacement.


Yep, this will be the first iPhone I'll get without AppleCare.
Rating: 4 Votes
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FieldingMellish
50 months ago
It's a price increase of the phone without increasing the price of the phone.
Rating: 4 Votes
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JayLenochiniMac
50 months ago
We can thank people who deliberately damage their iPhones when they feel like a replacement and think nothing of it. Keep up the good work.
Rating: 3 Votes
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AxoNeuron
50 months ago
Wow. Keeping the base model stuck at 16GB for a fourth year in a row had me mad. But this really takes the cake.

I'm not gonna be buying another iPhone for a very long time.
Rating: 3 Votes
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