Verizon Introduces New Monthly Service Plans, Eliminating Smartphone Subsidies for New Customers - MacRumors
Skip to Content

Verizon Introduces New Monthly Service Plans, Eliminating Smartphone Subsidies for New Customers

by

Verizon today announced that the company will be introducing a new set of smartphone rate plans for its customers while simultaneously eliminating the traditional subsidized two-year contract option for new users joining the network. The new plans come in four sizes of data allotments, and will go into effect officially on August 13.

verizon_logo_500
Once customers choose the smartphone they want to pay for on its own monthly cost, they will then choose which data option they need for their plan. The new plans are going to apply to both single lines but can also be shared with up to ten devices on one plan. Verizon likens the new plan options as a simplified version of its former offerings.

Many things in our lives come in familiar sizes. Morning coffee? A medium, please. New t-shirt? That’s a large – at least for now. From small to XL, everyone understands these common sizing options.

Beginning August 13, our newest price plan will offer four easy sizes of data to match how our customers use wireless service. These new data options come in sizes just like other things we buy:

-Small: $30/month for 1GB of shareable data

-Medium: $45/month for 3GB of shareable data

-Large: $60/month for 6GB of shareable data

-X-Large: $80/month for 12GB of shareable data

With the new plan structure, monthly device access charges will be priced at $20 for smartphones, $10 for tablets and Jetpack MiFis, and $5 for "connected device lines" such as smart watches. These device access charges are, of course, in addition to one of the four data options each customer will pick and any financed cost for the devices themselves. Verizon hopes that the new offerings will result in "a simpler and more streamlined bill" for its customers in the future.

New customers will have to choose between paying the full device cost up front or using interest-free financing to spread the costs out over 24 months, as subsidized pricing with a two-year contract will no longer be available to new customers. Existing customers will be able to move to the plans or retain their existing plans, with some restrictions that have yet to be detailed.

Tag: Verizon

Top Rated Comments

146 months ago
I pay $140 for 5 lines on T-Mobile and each line has 10 GB. EACH. Thanks T-Mobile

Be thankful you're in an area where T-Mob works consistently. Not being a smart ass either...the way this industry has and always will work is that if the network sucks (on a national level I mean) you'll get a ton for your money.....where it happens to work.
Score: 24 Votes (Like | Disagree)
Klae17 Avatar
146 months ago
I pay $140 for 5 lines on T-Mobile and each line has 10 GB. EACH. Thanks T-Mobile
Score: 16 Votes (Like | Disagree)
BanterClaus Avatar
146 months ago
What the hell. I pay £12 a month (monthly, no contract) for unlimited 4G data here in the UK. Those prices seem absolutely obscene.
Score: 15 Votes (Like | Disagree)
John.B Avatar
146 months ago
This was a long time in coming. So many people didn't understand the "subsidized" pricing model and continued to use their smartphones after 24 months not realizing they were continuing to pay for subsidies with no benefit. Not all, but many, I'm sure.

Better to break out the phone and service costs separately, which allows consumers to see the differences and be more informed shoppers.
Score: 14 Votes (Like | Disagree)
Chuck Kostalnick Avatar
146 months ago
Read this and thought it was a joke. I was right.
Score: 9 Votes (Like | Disagree)
nutmac Avatar
146 months ago
I pay $140 for 5 lines on T-Mobile and each line has 10 GB. EACH. Thanks T-Mobile
I switched from AT&T to T-Mobile last year and while I agree T-Mobile is a bargain, you get what you pay for. While the coverage is decent where I live (Silicon Valley), indoor coverage is often lacking and rural coverage (e.g., weekend road trips) is often horrible. And their billing system is really third class. Out of about 16 months I have been on T-Mobile, at least half had billing errors.

I strongly suspect that when and if T-Mobile catches up to competitor in terms of coverage, you will be paying substantially more (at least for new customers).

Having said all that, T-Mobile is single handedly responsible for driving down prices (or sweetening the deals) of competitors.
Score: 8 Votes (Like | Disagree)

Popular Stories

iphone 17 pro max battery 1 year

Three Years of 80% Charge Limits on iPhone: The Results

Tuesday October 6, 2026 12:59 pm PDT by
Since 2023, Apple's newer iPhones have had an 80 percent charge limit for those who want to extend battery lifespan. Charging to 80 percent instead of 100 percent is supposed to put less stress on the battery, improving longevity. For the last three years, I've used that setting on my iPhone. I started with the iPhone 15 Pro Max, then did the iPhone 16 Pro Max, and most recently, the iPhone...
apple welcome home event

Apple Product Launch Announced for October 13: 'Welcome Home'

Thursday October 8, 2026 9:04 am PDT by
Apple today announced an upcoming product launch that will take place on Tuesday, October 13. We are expecting Apple's announcement to focus on new smart home products, including the long-rumored smart home hub, a new Apple TV 4K, and a refreshed HomePod mini. Subscribe to the MacRumors YouTube channel for more videos. The home hub is an all-new device that's like a cross between an iPad and...
Black Apple Event Logo

Sources: Apple Planning Two Sets of Product Launches in October

Monday October 5, 2026 7:24 pm PDT by
Bloomberg's Mark Gurman recently reported that Apple plans to unveil an all-new home hub, a new HomePod mini, and a new Apple TV 4K on Tuesday, October 13, and MacRumors has since learned about another launch slated for later in the month. Apple is planning to unveil additional new products in the final week of October, according to multiple sources familiar with the matter. While we do...
Latest Stories
Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand
Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand
25 minutes ago
Apple Signs Hiring and Licensing Deal With AI Podcast Startup Huxe
Apple Signs Hiring and Licensing Deal With AI Podcast Startup Huxe
4 hours ago
Apple's October 13 Launch: What's Coming
Apple's October 13 Launch: What's Coming
14 hours ago
Anthropic Says Users Can't Be Needlessly Cruel to Claude
Anthropic Says Users Can't Be Needlessly Cruel to Claude
15 hours ago
Apple to Launch Touchscreen OLED MacBook Pro and OLED iPad mini on October 27
Apple to Launch Touchscreen OLED MacBook Pro and OLED iPad mini on October 27
16 hours ago
Apple Now Pushing iPhone Users Still on iOS 26 to Install iOS 27
Apple Now Pushing iPhone Users Still on iOS 26 to Install iOS 27
17 hours ago
Apple Has a New M&A Chief as Ternus Reshuffles Leadership
Apple Has a New M&A Chief as Ternus Reshuffles Leadership
18 hours ago
Prepare for Apple's New Home Hub With These HomeKit Accessory Deals
Prepare for Apple's New Home Hub With These HomeKit Accessory Deals
18 hours ago
Tim Cook Says He's 'Not Meddling' With Apple's New CEO John Ternus
Tim Cook Says He's 'Not Meddling' With Apple's New CEO John Ternus
19 hours ago
Tim Cook Explains Why He Stepped Down as Apple CEO Before iPhone Duo Launch
Tim Cook Explains Why He Stepped Down as Apple CEO Before iPhone Duo Launch
19 hours ago
Apple Product Launch Announced for October 13: 'Welcome Home'
Apple Product Launch Announced for October 13: 'Welcome Home'
21 hours ago
Amazon Unveils New iPad Rivals With Alexa+ and Google Play
Amazon Unveils New iPad Rivals With Alexa+ and Google Play
22 hours ago
Missed Prime Day? You Can Still Score Big on Apple Devices Today
Missed Prime Day? You Can Still Score Big on Apple Devices Today
22 hours ago
Apple's Cheapest 16-Inch MacBook Pro Just Got a Massive $563 Discount on Amazon
Apple's Cheapest 16-Inch MacBook Pro Just Got a Massive $563 Discount on Amazon
22 hours ago
Apple Still Expected to Announce Three New Products on October 13
Apple Still Expected to Announce Three New Products on October 13
23 hours ago
Leaker Jon Prosser Pushes Back as Apple Seeks His YouTube Data
Leaker Jon Prosser Pushes Back as Apple Seeks His YouTube Data
1 day ago
iPhone Air 2 Could Be as Thin as an Unfolded iPhone Duo
iPhone Air 2 Could Be as Thin as an Unfolded iPhone Duo
1 day ago
New iPad Mini Rumored to Have 60Hz OLED Display Ahead of Launch
New iPad Mini Rumored to Have 60Hz OLED Display Ahead of Launch
5 hours ago
Gurman: OLED MacBook Pro Won't Be 'Significantly Thinner'
Gurman: OLED MacBook Pro Won't Be 'Significantly Thinner'
4 hours ago
Microsoft Launches $2,599 Surface Laptop Ultra to Take on MacBook Pro
Microsoft Launches $2,599 Surface Laptop Ultra to Take on MacBook Pro
2 days ago
Google's SynthID AI Detector is Now Available to Everyone
Google's SynthID AI Detector is Now Available to Everyone
2 days ago
ChatGPT Gets GPT-6 and New Intelligent UI With Visual Answers
ChatGPT Gets GPT-6 and New Intelligent UI With Visual Answers
2 days ago
Get AirPods Pro 3 for $179, Apple Watch for $199, and More Before Prime Day Ends Today
Get AirPods Pro 3 for $179, Apple Watch for $199, and More Before Prime Day Ends Today
2 days ago
Apple Watch Series 12 and Ultra 4 Score 4/10 for Repairability
Apple Watch Series 12 and Ultra 4 Score 4/10 for Repairability
2 days ago
Apple Launches Creative Labs Program With The King's Trust
Apple Launches Creative Labs Program With The King's Trust
2 days ago
Apple Watch Series 12, Ultra 4 Owners Report Skin Irritation
Apple Watch Series 12, Ultra 4 Owners Report Skin Irritation
2 days ago
Boston's MBTA Testing New Charlie Card With Apple Wallet Support
Boston's MBTA Testing New Charlie Card With Apple Wallet Support
2 days ago
Manchester's Bee Card Now Fully Supported in Apple Wallet
Manchester's Bee Card Now Fully Supported in Apple Wallet
2 days ago
You Can Get Up to $149 Off Every New Mac Mini During Prime Day
You Can Get Up to $149 Off Every New Mac Mini During Prime Day
2 days ago
Best Buy Takes $260 Off All iPhone Air Models During Techtober Sale
Best Buy Takes $260 Off All iPhone Air Models During Techtober Sale
2 days ago