“Apple has long been a key participant in the Bluetooth ecosystem,” said Toby Nixon, chairman of the Bluetooth SIG Board of Directors. “Since 2011, the company has provided guidance and knowledge to the Bluetooth SIG through its participation as an Associate Board Member. We’re excited to welcome Apple to its new role in the organization and on the SIG board.”Bluetooth SIG provides companies with the opportunity to influence the direction of Bluetooth technology, with promoter members having greater input towards the strategic and technological directions of Bluetooth. Apple uses Bluetooth in a number of products and services ranging from Mac, iPhone and iPad to AirDrop, Continuity and Handoff.
Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.