Apple has become a promoting member of the Bluetooth SIG (Special Interest Group) alongside existing promoters Ericsson, Intel, Lenovo, Microsoft, Nokia, and Toshiba, giving the company the ability to vote on Bluetooth SIG corporate matters and allowing the iPhone maker to hold a continual seat on the SIG Board of Directors.
“Apple has long been a key participant in the Bluetooth ecosystem,” said Toby Nixon, chairman of the Bluetooth SIG Board of Directors. “Since 2011, the company has provided guidance and knowledge to the Bluetooth SIG through its participation as an Associate Board Member. We’re excited to welcome Apple to its new role in the organization and on the SIG board.”
Bluetooth SIG provides companies with the opportunity to influence the direction of Bluetooth technology, with promoter members having greater input towards the strategic and technological directions of Bluetooth. Apple uses Bluetooth in a number of products and services ranging from Mac, iPhone and iPad to AirDrop, Continuity and Handoff.