A few retail employees at Apple Store locations have complained directly to Apple CEO Tim Cook, saying the company's policy of checking its employees' bags for security reasons was "embarrassing and demeaning." The new record comes from a court filing and is part of a 2013 lawsuit claiming the Cupertino company should compensate its employees for the time the bag checks take (via Reuters).

apple_store_genius_bar_official
One of the workers in the lawsuit sent an email to Cook back in 2012, claiming that Apple retail store managers "are required to treat 'valued' employees as criminals." In the filing it was said that Cook then forwarded the complaint to both top retail and human resources executives asking, "Is this true?" No responses to Cook's inquiry were documented within the filing made public this week.

In the original lawsuit, which is seeking class action status after being dismissed last year, Amanda Friekin and Dean Pelle claimed that these bag checks were mandatory every time a sales rep left the store and were meant to discourage theft. In one of the original emails sent to Cook in 2012, the employee simply claims Apple's strict policy breeds an environment of distrust amongst its otherwise loyal workers.

In the 2012 email to Cook, with a subject line "Fearless Feedback from Apple Retail Specialist," the employee said Apple's policy implies the company does not trust its workers.

"These procedures are often performed in front of gawking customers," the employee wrote, adding that workers deserve to be treated with the same respect that Apple shows customers.

As Reuters points out, in a Supreme Court ruling last December, Amazon won out over a group of its employees who sued the company for monetary compensation in the time they spent going through security checks at the end of their shifts. The Supreme Court's ruling erred on Amazon's side because it found these security checks were not a "principal activity" of the employees' job description.

A hearing in the lawsuit is set for a July 2 date in court.

Top Rated Comments

keysofanxiety Avatar
138 months ago
Low wage high school kids working a near skill-less job, whining.
Meh. Lots of small valuable items, its a logical and reasonable policy common in retail junk jobs.
The main issue is that these checks take time and it isn't counted, so the employees suffer - there were other employees who said the time this took came out of their lunch break which to me is unacceptable.

I appreciate this is the norm for high-value item stores, though they shouldn't be doing checks in front of customers and Apple should be treating their employees with a little more respect. The Apple Stores do work hard, 7 days a week, and they're normally open 12-13 hours a day. Furthermore they do all the repairs in the evening so when they close up the doors it's not like they're twiddling their thumbs. I've had a call at 11:30PM to say that my MacBook was repaired (on the same day it was dropped off, may I add).

I think you should treat people in the customer service industry with a little more respect; what people don't often appreciate is all the BS/angry consumers that they have to put up with as well, which just piles onto these existing issues. It's not appropriate to brush these issues under the carpet and just put it down to 'whining high school kids'; at the very least it deserves a thorough investigation.
Score: 9 Votes (Like | Disagree)
AppleFan4Life83 Avatar
138 months ago
Score: 9 Votes (Like | Disagree)
phillipduran Avatar
138 months ago
You should be compensated for anytime you spend doing something the company requested. You are responsible for getting yourself to work. Once you are there, if you need to count drawers, open up, setup, unpack, stow stuff away or anything else, it should be done on the clock and you should be paid you hourly wage for doing that. I hear all the time that people are expected to show up 10 minutes before their shift to count a drawer's cash and then when their shift starts on the hour is when they start getting paid. This employee to employer charity needs to be stopped.
Score: 7 Votes (Like | Disagree)
johnnyturbouk Avatar
138 months ago
I think my position on the matter is likely to be controversial, however, i feel apple are perfectly justified to check employee bags. As others have mentioned, many companies do this, especially when such high value items are clustered in high density, juxtaposed with the huge number of employees a single store may employ. I do agree however, this should not hugely demean or inconvenience the employees.
Score: 6 Votes (Like | Disagree)
pad1986 Avatar
138 months ago
hmmm...
Although this is in the retail department - there is often a lot of leaks that come directly from apple employees...
There is also a lot of expensive items and you can't trust people at face value...

Granted back then they didn't have 24k gold watches in the building, but they certainly should do bag checks now...

And let's face it... if you have nothing to hide, what's the problem... Apple should be clear that bag checks is part of the job - that way if you don't want it, then don't work there...

By the sounds of it the people are suing for the time it took, not the fact it was happening... i would turn round and say "ok my great knowledgable people..." (who are not always that knowledgable -- I've seen people turn to other customers for answers instead...ive even had people come ask me instead...lol) "...we will pay you back for the time it took to search your bags - the whole 2mins each time - but all those extra bonuses, discounts, presents, gift cards we give you will stop... this will teach you for being so god darn ungrateful people...go work for Mcdonalds and then tell me if you feel more valued there than here."
Score: 5 Votes (Like | Disagree)
2457282 Avatar
138 months ago
It has been a long time since I worked in retail, but I can assure you that even way back then (and not at an apple store) this was usual and customary practice. I thought the only questionable practice was that the employee had to clock out before the check and at time had to wait for a long time before they could leave. If they were to rule against Apple here I could see two implications -- first it would reach beyond apple to all retail companies that have similar practices and second I could see that they would not allow employees to bring in any bag or purse to work. Not sure that is the desired effect, but could easily be the outcome.
Score: 5 Votes (Like | Disagree)

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...