A few retail employees at Apple Store locations have complained directly to Apple CEO Tim Cook, saying the company's policy of checking its employees' bags for security reasons was "embarrassing and demeaning." The new record comes from a court filing and is part of a 2013 lawsuit claiming the Cupertino company should compensate its employees for the time the bag checks take (via Reuters).

apple_store_genius_bar_official
One of the workers in the lawsuit sent an email to Cook back in 2012, claiming that Apple retail store managers "are required to treat 'valued' employees as criminals." In the filing it was said that Cook then forwarded the complaint to both top retail and human resources executives asking, "Is this true?" No responses to Cook's inquiry were documented within the filing made public this week.

In the original lawsuit, which is seeking class action status after being dismissed last year, Amanda Friekin and Dean Pelle claimed that these bag checks were mandatory every time a sales rep left the store and were meant to discourage theft. In one of the original emails sent to Cook in 2012, the employee simply claims Apple's strict policy breeds an environment of distrust amongst its otherwise loyal workers.

In the 2012 email to Cook, with a subject line "Fearless Feedback from Apple Retail Specialist," the employee said Apple's policy implies the company does not trust its workers.

"These procedures are often performed in front of gawking customers," the employee wrote, adding that workers deserve to be treated with the same respect that Apple shows customers.

As Reuters points out, in a Supreme Court ruling last December, Amazon won out over a group of its employees who sued the company for monetary compensation in the time they spent going through security checks at the end of their shifts. The Supreme Court's ruling erred on Amazon's side because it found these security checks were not a "principal activity" of the employees' job description.

A hearing in the lawsuit is set for a July 2 date in court.

Top Rated Comments

keysofanxiety Avatar
136 months ago
Low wage high school kids working a near skill-less job, whining.
Meh. Lots of small valuable items, its a logical and reasonable policy common in retail junk jobs.
The main issue is that these checks take time and it isn't counted, so the employees suffer - there were other employees who said the time this took came out of their lunch break which to me is unacceptable.

I appreciate this is the norm for high-value item stores, though they shouldn't be doing checks in front of customers and Apple should be treating their employees with a little more respect. The Apple Stores do work hard, 7 days a week, and they're normally open 12-13 hours a day. Furthermore they do all the repairs in the evening so when they close up the doors it's not like they're twiddling their thumbs. I've had a call at 11:30PM to say that my MacBook was repaired (on the same day it was dropped off, may I add).

I think you should treat people in the customer service industry with a little more respect; what people don't often appreciate is all the BS/angry consumers that they have to put up with as well, which just piles onto these existing issues. It's not appropriate to brush these issues under the carpet and just put it down to 'whining high school kids'; at the very least it deserves a thorough investigation.
Score: 9 Votes (Like | Disagree)
AppleFan4Life83 Avatar
136 months ago
Score: 9 Votes (Like | Disagree)
phillipduran Avatar
136 months ago
You should be compensated for anytime you spend doing something the company requested. You are responsible for getting yourself to work. Once you are there, if you need to count drawers, open up, setup, unpack, stow stuff away or anything else, it should be done on the clock and you should be paid you hourly wage for doing that. I hear all the time that people are expected to show up 10 minutes before their shift to count a drawer's cash and then when their shift starts on the hour is when they start getting paid. This employee to employer charity needs to be stopped.
Score: 7 Votes (Like | Disagree)
johnnyturbouk Avatar
136 months ago
I think my position on the matter is likely to be controversial, however, i feel apple are perfectly justified to check employee bags. As others have mentioned, many companies do this, especially when such high value items are clustered in high density, juxtaposed with the huge number of employees a single store may employ. I do agree however, this should not hugely demean or inconvenience the employees.
Score: 6 Votes (Like | Disagree)
pad1986 Avatar
136 months ago
hmmm...
Although this is in the retail department - there is often a lot of leaks that come directly from apple employees...
There is also a lot of expensive items and you can't trust people at face value...

Granted back then they didn't have 24k gold watches in the building, but they certainly should do bag checks now...

And let's face it... if you have nothing to hide, what's the problem... Apple should be clear that bag checks is part of the job - that way if you don't want it, then don't work there...

By the sounds of it the people are suing for the time it took, not the fact it was happening... i would turn round and say "ok my great knowledgable people..." (who are not always that knowledgable -- I've seen people turn to other customers for answers instead...ive even had people come ask me instead...lol) "...we will pay you back for the time it took to search your bags - the whole 2mins each time - but all those extra bonuses, discounts, presents, gift cards we give you will stop... this will teach you for being so god darn ungrateful people...go work for Mcdonalds and then tell me if you feel more valued there than here."
Score: 5 Votes (Like | Disagree)
2457282 Avatar
136 months ago
It has been a long time since I worked in retail, but I can assure you that even way back then (and not at an apple store) this was usual and customary practice. I thought the only questionable practice was that the employee had to clock out before the check and at time had to wait for a long time before they could leave. If they were to rule against Apple here I could see two implications -- first it would reach beyond apple to all retail companies that have similar practices and second I could see that they would not allow employees to bring in any bag or purse to work. Not sure that is the desired effect, but could easily be the outcome.
Score: 5 Votes (Like | Disagree)

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
Apple fitness plus feature

Future of Apple Fitness+ 'Under Review'

Sunday November 9, 2025 5:30 am PST by
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue. Nevertheless, Fitness+ has a small, loyal fanbase that...
iphone black friday gold

The Best Early Black Friday iPhone Deals

Monday November 10, 2025 10:18 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...