Samsung Compares Galaxy S6 Edge to iPhone 6 in New '6 > 6' Campaign
Over the years, one of Samsung's major advertising tactics has involved comparing its devices to Apple's iPhones, attempting to point out shortcomings and feature flaws. As of today, Samsung's published two new videos that pit its Galaxy S6 Edge against the iPhone 6, highlighting the device's camera, wireless charging, and curved display.
In the first video, Samsung shows off the dual curved edge of the S6 Edge, which can be used to display information like incoming calls and notifications. "Oooh, check out the edge of the Galaxy S6 Edge," says the voiceover. "It displays colors when your top five contacts call. The edge of the iPhone 6 displays nothing. But it has a vibrate function."
The second video focuses on the Galaxy S6 Edge's ability to charge wirelessly when placed on an included inductive charging mat, and it compares the S6 camera to the camera in the iPhone 6. The S6 and S6 Edge come with a front-facing camera that has a 120-degree wide-angle field of view.
Check it out, the S6 takes wider selfies that fit everybody. The iPhone 6... just cut off nana. Nana? When you do the math, it's clear. 6 is greater than 6.
Each of the videos follows up with Samsung's new tagline," 6 > 6," and they both end with the line "Not all smartphones are created equal." Samsung has a long history of mocking Apple products and Apple fans in its advertisements and commercials, so these newest anti-iPhone ads come as no surprise.
Since the launch of the iPhone 6 and 6 Plus, Samsung has seen a significant profit drop in its mobile division as some customers opted to switch from Samsung devices to larger-screened Apple devices. Before the iPhone 6 and 6 Plus, large screen size was one of the major differentiating factors between the iPhone and the Galaxy line of smartphones, but now Samsung must distinguish its products in other ways.
According to Samsung, demand for the Galaxy S6 Edge has been high, and it expects its profits to increase now that its newest devices have been on the market for a few months.