Apple Preparing In-Store Pickup Option for Apple Watch

Apple is preparing to offer an in-store pickup option for the Apple Watch in the United States and other launch countries, listing the option as "available soon" on the Apple Online Store and Apple Store app. The new option remains grayed out on Apple's website and app, making it unavailable to select, and Apple's Reserve and Pickup system for the Apple Watch has yet to go live.

To date, Apple Watch orders have been taken exclusively online and shipped via UPS or other couriers to residential or business addresses, but soon customers will gain the option of ordering online and visiting a local Apple retail location for in-store pickup. Customers will be required to present a valid government-issued photo ID upon pickup, and must match the name on the reservation to pick up the product.

Pick up in store Apple Watch
Apple originally planned to offer in-store pickup of the Apple Watch as early as April 24, although later decided to take orders exclusively online and ship to home, possibly due to limited supply resulting from faulty Taptic Engines. When in-store pickup for the Apple Watch becomes available, customers will be able to select a nearby Apple Store location of their choice to pick up the product.

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Buyer's Guide: Apple Watch (Buy Now)

Top Rated Comments

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72 months ago
I hope they'll manage to fill my pre-order first.
Score: 39 Votes (Like | Disagree)
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72 months ago
I think they need to get the current online orders closer to shipping other than "July" before offering any kind of in-store pickup. I'd be annoyed if I was one of the ones who ordered on the 10th or not long after and still haven't received the watch yet those that order now could get the watch that day or within a couple of days.
Score: 15 Votes (Like | Disagree)
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72 months ago
Boy, a LOT of you are mis-reading this.


It's not saying they'll just be available in stores and the pre-order people get screwed.

It's saying that "in store" will soon be an additional option to "UPS" when you order online. So the people buying online soon for July watches will be able to choose how they get their watch. That doesn't move them ahead of the June people.
Score: 14 Votes (Like | Disagree)
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72 months ago

I hope they'll manage to fill my pre-order first.


I think I speak for most people here when I say that we're all hoping they fill your pre-order first. :p
Score: 12 Votes (Like | Disagree)
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72 months ago
Apple pushing people to not purchase in-store is mind boggling to me. Why have a brick and mortar store?!

Step 1. Come to store, try on watch
Step 2. Go home
Step 3. Conveniently purchase from the comfort of your own home
Step 4. Come back to store and pickup watch several weeks later
Step 5. Go home and enjoy :apple:Watch

Or how about go to store, buy watch, & take home with you.
Score: 11 Votes (Like | Disagree)
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72 months ago
I hope they don't offer it until most of the pre-orders have been delivered, or at least let those folks change to the in-store option.

If not I would imagine there would be a lot of grumpy pre-order people out there. We're already seeing that from folks who can't make it to Maxfield's in CA.
Score: 7 Votes (Like | Disagree)

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