Apple's Second Retail Store in Brazil Opening in São Paulo on April 18

Apple announced on Thursday that its second retail store in Brazil will open in São Paulo, the most populous city in the country, on April 18 at 10:00 AM local time. The new store will be located in the Morumbi shopping center at 1089 Roque Petroni Junior Avenue in the neighborhood of Vila Gertrude, joining Apple's first retail store in Brazil that opened at the Village Mall in Rio de Janeiro in February 2014.

Apple Store Sao Paulo Opening
Apple's upcoming São Paulo location rounds off a trio of new store openings in April that includes a second store in Hangzhou, China and a larger, relocated store in Miami on Lincoln Road that is being commemorated by renowned artist HENSE. Apple has been hiring retail staff for this São Paulo location and recently put up a decorative barricade in front of the store ahead of its opening.

Tags: Apple Store, Brazil, Sao Paulo

Top Rated Comments

Attonine

139 months ago

Not at all. I'm just wondering how many people can afford to buy Apple products in Brazil and if a new store in Brazil is even worth it.

A lot of people can afford Apple products in Brazil, especially Sao Paulo. It's just a numbers game, the population of SP city alone is over 11 million. This city has more private helicopters than any other city in the world. There is a shopping mall with Chanel, Prada, Gucci stores. Imported cars are common, including BMW, Mercedes, Range Rover, and these are even more expensive because the owners usually have them 'blindado', bullet proofed. There are showrooms for Ferrari, Porsche, Bentley. It's easy to find apartments that cost well over US$ 1 million. There are plenty of people with an awful lot of money in Sao Paulo, and Brazil in general.

Score: 1 Votes (Like | Disagree)

OriginalMacRat

139 months ago

I wonder how much money can Apple make in Brazil with the prices Apple sells at in Brazil ?

No different that the tariffs Brazil puts on all other other imported products.

You are trying to imply that the higher prices are just extra profit for Apple.

Score: 1 Votes (Like | Disagree)

Read All Comments

Popular Stories

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by Juli Clover

Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...

• 22 comments

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by Hartley Charlton

Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...

• 6 comments

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by Tim Hardwick

Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...

• 93 comments

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by Joe Rossignol

In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...

• 69 comments

iPhone 17 vs. iPhone 16 Wi-Fi Speeds: New Study Reveals the Winner

Tuesday November 18, 2025 10:53 am PST by Joe Rossignol

A new study has revealed that the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air achieve significantly faster average Wi-Fi speeds compared to the iPhone 16 series, thanks to Apple's custom-designed N1 chip. The study was conducted by Ookla, the company behind the popular Speedtest website and app. It said the results are based on global, crowdsourced Speedtest user data...

• 49 comments

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by Hartley Charlton

Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...

• 63 comments

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by Joe Rossignol

Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...

• 34 comments

The Best Early Black Friday Mac Deals

Tuesday November 18, 2025 7:32 am PST by Mitchel Broussard

We're getting closer to Black Friday, which lands next week on Friday, November 28. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M4 MacBook Air and brand new M5 MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...

• 1 comments

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by Mitchel Broussard

We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...

• 3 comments

Apple Releases New Firmware for 140W USB-C Power Adapter, Magic Keyboard and Magic Trackpad

Tuesday November 18, 2025 1:05 pm PST by Juli Clover

Apple today released updated firmware for several accessories, including the 140W USB-C Power Adapter, the Magic Trackpad 2, the Magic Trackpad USB-C, the Magic Keyboard with Touch ID, and the Magic Keyboard with Touch ID and Numeric Keypad. There is no word on what's included in the updated firmware at this time, but it could offer performance improvements and security updates. Accessory...

• 78 comments