A series of photos have surfaced on social media today that provide a first look at what could be the retail packaging for the Apple Watch and individual bands. Instagram user Jeremy Gan posted the photos to his profile, which he has since switched to private, this afternoon. The photos appear to show a 42mm stainless steel Apple Watch with Milanese Loop propped on a stand within its official packaging, alongside a brown leather band in a separate box.
It appears that the pictures were taken during the day in Daily Mail's offices at 51 Astor Place in New York City, and it's plausible to think the publication may have had the device on hand. Nevertheless, we cannot guarantee the veracity of these photos, and it is entirely possible that the retail packaging is not official. A number of fake Apple Watches have already hit the streets, and this could very well be fake packaging to go along with the knockoff models.
The long, narrow box for the Apple Watch band in particular appears mostly consistent with a stock image that appeared on Apple's careers page last month, which at the time was speculated to be retail packaging for bands. The packaging in Apple's picture appears to be plastic, however, with a slightly tapered appearance, which is slightly different than the box pictured above. The photos should be treated with a proverbial grain of salt until if and when their authenticity can be confirmed.
Update: Gan has made both his Instagram and Twitter accounts private.
Thursday February 5, 2026 12:54 pm PST by Joe Rossignol
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Tuesday February 3, 2026 12:45 pm PST by Joe Rossignol
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
However, I would like to ask what the fascination with the box is all about. I mean any box from apple and all those unboxing videos. For me, the box is nice and within a few minutes will be in the trash. I guess I don't get it.
