Just a few days before the Apple Watch is available for pre-order on April 10, the device has been spotted in what seems to be its first TV appearance. The Watch, which appears to be the stainless steel version with a white sport band, is on the wrist of musical artist Pharrell Williams as he judges on NBC's singing competition show The Voice. It's likely this marks the first time a non-Apple employee wore it on national TV.
Thus far, Apple has carefully curated the Apple Watch's image and has exercised control on how the device is portrayed in media. Apple's marketing efforts have so far been split between posing the Watch as a fashion statement and fitness accessory. Williams is often known for his unique style, recently winning the Fashion Icon Award from the Council of Fashion Designers of America.
The fitness side of the Apple Watch has been promoted on the covers of fitness magazines like Fitness Magazine on the wrist of Kate Bock, Self magazine on the wrist of Candice Swanepoel and model Christy Turlington as she writes about how the Watch helps her train for a marathon on a personal blog on Apple's website. The fashion side of the Apple Watch has been on display in magazines like Vogue, Style, East Touch and YOHO. It was also shown off at an exclusive event at Parisian boutique Colette.
As the launch of the Apple Watch gets closer, and people are able to try them on within Apple Stores, it's likely the device will continue to appear on TV, magazines, billboards and more as Apple attempts to market the device to a wide variety of potential customers. The Apple Watch will be available beginning April 24, but will be available for pre-order and in-store try-ons starting April 10.
Update: Williams has also posted a brief Instagram clip of the watch in action, with the watch actually appearing to be a gold Edition model.
Monday September 29, 2025 9:31 am PDT by Joe Rossignol
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends.
Will there be another Apple event this October? We discuss the possibility below.
Apple in October
Apple's most recent October events were in 2021 and 2023.
In 2022 and 2024, Apple did not host an October event. Instead, it...
Thursday September 25, 2025 1:11 pm PDT by Joe Rossignol
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman.
Apple smart home hub concept based on rumors
This is likely Apple's long-rumored "homeOS" operating system.
In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
Sunday September 28, 2025 2:08 pm PDT by Joe Rossignol
Apple's next MacBook Pro models will enter mass production soon, according to the latest information shared by Bloomberg's Mark Gurman.
In his Power On newsletter today, Gurman said he continues to believe the new MacBook Pro models will be released at some point between late 2025 and the first quarter of 2026, meaning they should be available to order by March at the latest.
Apple often...
Sunday September 28, 2025 1:30 pm PDT by Joe Rossignol
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions.
The account initially said iOS 26.0.1 would have a build number of 23A350, but they now expect the update to have a build number of 23A355. This suggests that the software update will include more bug fixes or changes than initially...
Monday September 29, 2025 10:12 am PDT by Juli Clover
Apple today released iOS 26.0.1 and iPadOS 26.0.1, the first updates to the iOS 26 and iPadOS 26 operating systems that came out earlier this week.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update.
According to Apple's release notes for the update, iOS 26.0.1 addresses a bug that could cause aberrations in...
Tuesday September 30, 2025 8:39 am PDT by Joe Rossignol
An apparent unboxing video for an unannounced iPad Pro with the M5 chip was uploaded to YouTube today by Russian channel Wylsacom.
The same YouTube account leaked the 14-inch MacBook Pro with the M4 chip before it was announced by Apple last year, so this is likely a legitimate leak.
Based on the box shown in the video, this appears to be a 13-inch iPad Pro with an M5 chip, 256GB of...
Tuesday September 30, 2025 6:40 am PDT by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Apple recently revealed that the feature would soon be available in North Dakota, and starting today, the feature has officially gone...
Monday September 29, 2025 6:21 am PDT by Tim Hardwick
Pre-orders for LG's new UltraFine evo 6K display (model 32U990A) with Thunderbolt 5 support will begin on September 30, according to a major U.S. retailer listing.
LG first revealed the 32-inch display at CES 2025 in January, teasing its status as the first monitor to support Thunderbolt 5. At the time, LG only provided high-level specs, but left pricing, availability, and full technical...
Samsung Display president Lee Cheong has confirmed plans to make foldable smartphone displays for a major American company, which is widely believed to be Apple.
As reported in Chosun Biz, Cheong last week told journalists in Seoul that the company is accelerating preparations for mass production of OLED displays designed for foldable smartphones to be supplied to a "North American client."...
Apple's eighth-generation iPad mini is likely to arrive next year, so here's what to expect.
The current iPad mini came out in 2024, with the main upgrade over the previous version being the A17 Pro chip and Apple Intelligence support. The previous generation introduced a complete redesign and the A15 Bionic chip.
In August, Apple mistakenly shared code that revealed key information about ...
And yet here you are, spending time reading (and even commenting) about it.
That I am, yes, as are others. :apple:
Great. I'll take your advice.
I have no interest in sewing machines so I think I'll find a sewing machine forum/website to let people know I'm not interested in whatever latest sewing machine model is being talked about in that world.
On second thought... Nah. You "non-interested, yet reading/commenting about it" folks just keep on with what you're doing.
I'll stick to spending my time on stuff I'm interested in.
And it's not even powered on. Oooops, my mistake, the battery died because it's been on for more than 5 hours. He'll charge it when he gets back to his room with his power brick the size (and weight) of a, um, brick.
The display is not powered on unless you look at it, in order to conserve battery life. If they implemented this well, it's a pretty useful feature.
