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iPad Seen as 'Weakest Link' in Stagnating Tablet Market

IDC on Thursday reduced its five year forecast for worldwide tablet shipments following the tablet market's first year-over-year decline in the fourth quarter. The research firm estimates that 234.5 million tablets will be shipped during 2015, representing marginal growth of 2.1% from 2014.

IDC iPad Forecast 2015-2019
Android is expected to remain the market leader among platforms throughout the course of the forecast, whereas the iPad is predicted to be the "weakest link" and see its volume share of the market continue to decline in 2015. IDC believes that iOS will drop from its present 27.6% market share to 23% through 2019.

The research firm also estimates that Microsoft could see its worldwide tablet market share nearly triple from 5.1% today to 14.1% market share in 2019 on the strength of Windows 10. IDC research director Jean Phillippe Bouchard claims Microsoft will slowly gain a foothold by delivering a consistent experience across all devices and platforms.
"Microsoft is doing a lot of good things right now and we believe the launch of Windows 10 later this year will not only have a significant impact on Microsoft's share of the market, but on the industry as a whole," said Bouchard, Research Director, Tablets. "There is an appetite for a platform that can provide a productivity experience that remains consistent across multiple form factors and device types, and we believe Microsoft is well positioned to capture some of that demand."
iPad momentum fell flat in the fourth quarter as overall tablet market growth continues to decline. iPad sales have declined for four consecutive quarters, and Apple CEO Tim Cook and CFO Luca Maestri cautioned investors during its latest earnings call that iPad sales are unlikely to see a dramatic year-over-year improvement in the near future. Nevertheless, it is rumored that Apple could have two new iPad in the works in an attempt to reinvigorate tablet sales.

First and foremost, Apple is expected to release the much-rumored "iPad Pro" later this year with a larger 12.9-inch screen and faster A8X processor. Meanwhile, a questionable rumor from last week claims that the company may release an iPad mini 4 with an A8 processor and 802.11ac Wi-Fi in the near future, after some users expressed disappointment that Touch ID was virtually the only new feature on the iPad mini 3.

Tag: IDC


Top Rated Comments

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57 months ago
This is directly related to people keeping their ipads longer. Tons of people are still using the ipad 2 with no desire to upgrade.
Rating: 110 Votes
57 months ago

This is directly related to people keeping their ipads longer. Tons of people are still using the ipad 2 with no desire to upgrade.


Don't state the obvious you'll be disputed.

Say things like apple is doomed for a real effect
Rating: 45 Votes
57 months ago
Analysts, folks.

Rating: 28 Votes
57 months ago
I no longer need an ipad when I have an iphone 6+
Rating: 28 Votes
57 months ago
Doesn't help that Apple gimped the iPad mini 3.

Doesn't help that Apple still charges $500 for a 16GB tablet.

Doesn't help that Apple keeps iPad 2 and above updated.

Doesn't help that the iPad is built to last.

Doesn't help that the market is way over saturated with iPads.

Doesn't help that the core design and function has remained the same since introduction.

Doesn't help that Apple released a 5.5" iPhone.

Doesn't help that the iPad does not replace a computer.

Doesn't help that the iPad has become boring.

Did I miss anything?
Rating: 26 Votes
57 months ago

Apple usually nails it on the head, as far as what users want. But i'm starting to wonder if people are feeling as though iOS is too limited?? I personally don't thing so, but I also don't feel like an iPad replaces my computer.


They were wrong about it replacing a computer. It doesn't. And it won't if it runs ios.
Rating: 24 Votes
57 months ago
iPad: The "magical" tablet crippled by iOS.

Apple was right in thinking a desktop operating system isn't right for a tablet, but iOS isn't the answer either. It need an OS all of its own, as powerful as OS X but with a touch-friendly interface.
Rating: 16 Votes
57 months ago
Everyone who wants an iPad has one, and as they are getting more powerful, there is less of a need to upgrade them. And anyone who doesn't want to spend $500 on an iPad, already has a Kindle or Android tablet, so they aren't in the Apple market. I had the original iPad and the original iPad mini.

I probably won't buy another tablet until Apple comes out with a 15" retina tablet device which I can use iOS when I want to (when holding it) then when I drop it on a kickstand, with my BT mouse/keyboard, I can run full Mac OS.

That's the only thing that excites me. Or, take the new MacBook. IF that screen could swivel and turn into an iPad with touch when I want it, and a computer when I need it, I'm all in there.
Rating: 13 Votes
57 months ago
Apple usually nails it on the head, as far as what users want. But i'm starting to wonder if people are feeling as though iOS is too limited?? I personally don't thing so, but I also don't feel like an iPad replaces my computer.
Rating: 10 Votes
57 months ago
The problems surrounding the iPad are predominantly with iOS, not the iPad itself.

The only reason I am not upset at this is it keeps Apple focused on pushing the Mac which is doing excellent. Still my favorite products from Apple are Macs.
Rating: 10 Votes

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