Spotify today announced an update to its iOS app that will bring more streamlined controls into its music browsing software, most notably allowing users to get a sneak preview of a song, album, or artist with a simple tap and hold on the screen.
The new feature, dubbed "Touch Preview", is aiming to get Spotify users to find their preferred music faster and with less hassle. The update also brings a swipe-left gesture into the app -- doing so on any song quickly saves it into Your Music for listening to later. The update to Spotify's iOS app will be rolling out later today.
Spotify also announced last week that by the end of 2014, the service had accumulated 15 million subscribers and 60 million active users. Those number were up from 10 million subscribers and 40 million active users reported by the company in May 2014.
As users continues to shift to streaming services for their music consumption, Apple's efforts in the subscription streaming market are rumored to be seeing a new focus with an upcoming revamp of the Beats Music service, and its integration into iTunes, sometime in 2015. Apple most recently acquired media analytics company Semetric, likely integrating some of that company's Musicmetric tracking service into Beats and other aspects of iTunes.